Business Project Management

Running head: BUSINESS PROJECT MANAGEMENT
Business Project Management
4/19/2019

BUSINESS PROJECT MANAGEMENT 1
Table of Contents
Introduction................................................................................................................................2
Overview of the Business Idea...............................................................................................2
Target Market.........................................................................................................................3
Customer Segmentation.....................................................................................................4
Channels.................................................................................................................................5
Customer Relationship...........................................................................................................5
Requirement of the Business..................................................................................................5
Key Partners.......................................................................................................................5
Resources...........................................................................................................................6
Key activities required to offer Value Proposition............................................................6
Competitive Advantage..........................................................................................................7
Cost Structure.........................................................................................................................8
Fixed Cost..........................................................................................................................8
Variable cost.......................................................................................................................8
Revenue Stream.....................................................................................................................8
Conclusion..................................................................................................................................9
References................................................................................................................................10

BUSINESS PROJECT MANAGEMENT 2
Introduction
The intent of this report is to present a business idea of oral health application that will enable
people to how to take proper care of their teeth by the use of different types of products for
different issues. The report is based on presenting the detailed information of the business
idea such as its target customers, key partners, resources. The competitive advantage of the
business idea, the revenue streams and cost structure of the business idea is also being
presented in the description.
Overview of the Business Idea
Santé Bucco-Dentaire is the name of the application that is being planned to introduce in
New Zealand with the motive of increasing oral healthcare awareness among people such that
there is less number of dental problems such as bad breath, tooth decay, gum disease, oral
cancer, mouth sores, tooth erosion, tooth sensitivity, and toothaches and dental emergencies
(Devanport, 2019). The word Santé Bucco-Dentaire is a French word which means Oral
Healthcare. The Santé Bucco-Dentaire is a mobile application that is comprised of identifying
the dental problems by analysing the symptoms experienced by the user of the application.
Besides this, it is designed to give suggestions to the user regarding how to brush your teeth
and clean them properly by using different products in order to avoid different type of dental
problems, which will eventually increase awareness among people about oral healthcare. In
addition, the application will have a tie-up with limited number of supermarkets and grocery
stores that offer different type of oral healthcare products with natural ingredients, for the
users of the application at very reasonable rates, such that they can place the order according
to their need and dental problem.
Value Proposition

BUSINESS PROJECT MANAGEMENT 3
Santé Bucco-Dentaire is for diverse people who are in need to maintain oral healthcare and
want to enjoy a happy smile on their face.
Target Market
The target market of Santé Bucco-Dentaire is customers in the search of cosmetic dental
treatments, dental professionals like dentists, dental problem patients, families, and for all the
age group like old age, teenagers, adults, and kids (Grand View Research, 2018). All these
customers will be targeted by the company through different online and offline
advertisements channels such as television, social media advertisement, hoardings, digital
marketing, etc. The mobile application will provide a service like a remote controller for the
toothbrush connected with the energy saving Bluetooth technology. This application will
provide real time advice of the experts. Brushing habits and good behaviour habits are will be
reinforced by this application among children. Programming can be updated as per the needs
of the users, offering a custom-care schedule of brushing manners and periods to identify the
areas of problem.