Business Project Management Report

Running head: BUSINESS PROJECT MANAGEMENT
Business Project Management
Name of the Student:
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2BUSINESS PROJECT MANAGEMENT
Executive Summary
The aim of this report is to analyze the issues that have risen in a manufacturing company,
namely Bromic Group. A detailed analysis of their issue in structuring a global social media
model is done by breaking down the issue into several sub issues using the McKinsey’s Way.
Finally, the report presents feasible solutions that might help the company deal with business
and corporate model issues.

3BUSINESS PROJECT MANAGEMENT
Table of Contents
Introduction................................................................................................................................4
Background................................................................................................................................4
The Issues Involved....................................................................................................................5
The impact of Technology on Business.................................................................................6
The McKinsey Way...................................................................................................................7
Fact-based Analysis...............................................................................................................7
Rigid Structuring....................................................................................................................8
Initial Hypothesis...................................................................................................................9
Work Plan.................................................................................................................................10
Formulating Solutions..............................................................................................................10
Conclusion................................................................................................................................12

4BUSINESS PROJECT MANAGEMENT
Introduction
Conducting a business is not just about handling the financial aspects anymore, rather,
there is more attached. For a business to grow, several factors must be taken care of in the
modern times. Satisfying the consumer’s needs is just the basic necessity. The speed of
technological and economic changes in the society is creating troubles for tons of business
organizations around the world. Frequent changes suggest that a step that could have been
right the previous day might seem to be a wrong way on the next day. Solving these dynamic
issues is the prime factor that separates the glorious business heads from the ones who are
shutting down their shutters(Mediate.com, 2017).
This report aims at solving few such issues in a manufacturing based organization,
namely The Bromic Group. The company wants to reach out globally to its customer. They
want to grab the Social Media opportunity to promote business across the oceans. Their
issues circle around the building of guidelines for the global and business units for the best of
the company. The report discusses all these issues with a broader view. The issues are further
broken down into sub issues for better analysis. Different theories and case studies shall be
introduced in the process. Finally, recommendations or solutions shall be prescribed that the
company may follow and gain from the same.
Background
The company that is being discussed here is The Bromic Group. They are a Sydney
based manufacturing organization. The company was founded back in 1978 as a mere family
business. However, with time they grew in size. Initially the business started as a supplier of
gas components.Since then, Bromic has grown to become an eminent contender in the
manufacturing market. Theydesign, manufacture and distribute a diverse range of the best