Challenges in Trading Across Globe

Business Project

Contents
Introduction......................................................................................................................................3
Main body........................................................................................................................................4
Part 1................................................................................................................................................4
A. Comparative analysis of the company’s competitive position in various market.............4
How company business activity results in gaining competitive advantage...........................6
B. Discuss the different challenges the company needs to consider when trading across
globe.......................................................................................................................................7
Part 2................................................................................................................................................9
Discuss what company needs to consider to enhance their business in market. Support it
by appropriate theoretical tools..............................................................................................9
CONCLUSION..............................................................................................................................11
References......................................................................................................................................13
Books and references............................................................................................................13

Introduction
Business administration is the unit where the group of individuals that works composed to
attain administrative targets and purposes, it includes suitable manner of division of work as
the individuals in the organisation that also split the roles and responsibility as among the
team members in the company. The main concentration of any organisation is to work to
improving their effectiveness and output for using the numerous implements and methods as
it develops a significant manner to remain the growth and make income and also to improve
their output in respect to handle with the maximising the competition in the market and to
gain viable benefits in the market place (Kiráľová, A., 2019). The modest benefits is the
aspects that agrees the company to make and gain more profit than their challengers in the
market, it is also termed as the procedure of making quality of products and services that are
compared to their competitors in the market. The competitive advantage works as an
operative tool for the business to improve their productivity and profitability in the market. In
respect to gain the competitive analysis in the market, the company needs to evaluate their
competitive position in the market, considering the position that helps business to understand
where they stand in the market and where they want to reach in the future, so in respect to
know and analyse their competitive position in the market the company can perform the
comparative analysis, this analysis supports company to know the several factors that can
affect the working and effectiveness in the competitive market, also the corrective actions
that can be taken to continue their competitive position in the market and endure to gain
competitive advantage (Kamboj, and Rahman, 2017). The management consider in this
report is Marks & Spencer. Marks & Spencer is one of the top retail company that offers
variety of products like clothing, home appliances and food commodities to their consumers.
Marks & Spencer was founded in 1884 by Michael Marks and Thomas Spencer in Leeds with
their headquartered in London, England and united kingdom, attending at globally. At recent
the company is having more than 960 retail outlets across the United kingdom, more than 600
retail outlet sell only food item covers the majority of city. This report covers detailed
comparative analysis of the company's competitive position and how it effects in gaining
competitive advantage that are also different challenges that needs to be considered while
trading abroad. In addition to this suitable theoretical techniques that are used to deliberate
the company that needs to take into deliberation to ensure their business.

Main body
Part 1
A. Comparative analysis of the company’s competitive position in various market.
Marks and spencer company is the largest company of UK. As it is dealing in selling
various numerous of products and services. It deals in retailing sector, electronic and home
appliances. There are certain number of competitors of company which are producing similar
products and services. These are Tesco, Sainsbury, Asda and Morrison’s etc. these companies
are one of the biggest companies of UK and operating in all over the world like Marks and
spencer. company has to gain competitive advantage in the market among all these
competitors. Competitive advantage is the factors that makes company and organisation
different and unique from various competitors (Adivar, Hüseyinoğlu, and Christopher, 2019).
This works an effective technique for marketing manger to enhance their productivity and
sells and customer satisfaction. Also, it helps the company in gaining their competitive
advantages in the market and among its competitors. M&S company is operating in all over
the world. So to gain competitive advantage of every market. They have to make effective
marketing strategies and increase their productivity. Competitive advantage includes brand
image, customer satisfaction, quality of products and services and loyal base of customers.
For analysing the company competitive position in various market is the competitive analysis
of Porter’s five forces model which is discussed below:
Porter’s five forces model
Porter’s five forces model is the models which is considered to be a marketing tools and
techniques that is conducted by a marketing manager to analyse the various factors which can
that can impact the company and its profitability level. This model helps the company in
analysing the power of bargaining suppliers and customers and also the level of competitors
which are coming in near future. This model is conducted to analyse the external factors
which can affect the business environment (Alaaraj, Mohamed, and Bustamam, 2018). There
is a brief discussion about the model mentioned below:
 Threat of new entrants (entry barriers): Retailing market and organisation a have
high entry barrier because their capital investments are huge to enter into the market
among competitors. Also, to achieve cost efficiencies and economics of scale so that
is why retailing company like Marks and spencer would be difficult to achieve new
player. The case of peer is something different, as Marks and spencer popularity is so
much high as if another company is to enter into the market to compete with M&S