Comparative Analysis of Company's Competitive Position and Business Activities for Competitive Advantage

Business Project

Table of Contents
Introduction .....................................................................................................................................1
Part 1................................................................................................................................................2
Explain comparative analysis of company's competitive position and how business activities
helps in gaining competitive advantage.................................................................................2
Discuss the different challenges the company needs to consider when trading across globe 5
Part 2 ...............................................................................................................................................7
Using suitable theoretical techniques explain what business needs to consider to enhance their
business...................................................................................................................................7
Conclusion ......................................................................................................................................9
References......................................................................................................................................12

Introduction
Business organisation is the entity where a group of individuals works together to achieve
organisational goals and objectives, it involves proper hierarchy of division of work among the
employees in the organisation also division of roles and responsibility among the team
members. The main focus of any organisation is to work towards enhancing their profitability
and productivity using various tools and techniques as it becomes important to continue to grow
and earn profit and also to enhance their productivity in order to cope up with the increasing
competition in the market and to gain competitive advantage in the market place. The
competitive advantage is the factors that allows company to perform and gain more profit than
their competitor in the market, it is also define as the process of producing quality goods and
services as compared to their competitors in the market. The competitive advantage works an
effective tool for the company to enhance their productivity and profitability in the market. In
order to gain the competitive analysis in the market company needs to analyse their competitive
position in the market, analysing the position helps business to know where they stand in the
market and where they want to reach in the future, so in order to understand and analyse their
competitive position in the market the company can carry out the comparative analysis, this
analysis helps company to understand the various factors which can effect the functioning and
profitability in the competitive market, also the corrective measures that can be taken to maintain
their competitive position in the market and continue to gain competitive advantage. In this
report Marks & Spencer is taken as the base company. Marks & Spencer is one of the top retail
company offering variety of products like clothing, home appliances and food commodities.
Marks & Spencer was founded in 1884 by Michael Marks and Thomas Spencer in Leeds with
their headquartered in London, England and united kingdom, serving world widely. At present
company is having more than 960 retail outlets across the United kingdom, more than 600 retail
outlet sell only food item covering majority of city. This report covers detailed comparative
analysis of the company's competitive position and how it results in gaining competitive
advantage also different challenges that needs to be considered while trading abroad. In addition
to this suitable theoretical techniques are used to discuss the what company needs to take into
consideration to enhance their business is also discussed is also highlighted in this report.
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Part 1
Explain comparative analysis of company's competitive position and how business activities
helps in gaining competitive advantage
Competitive advantage are the factors which makes company different from the its
competitors, it works as an effective technique for the marketing manger to enhance their
productivity and profitability. It allows company to increase their sale through ability of the firm
to generate quality product and services than its competitors in the market. Competitive
advantage involves various factors like effective brand image, offering quality products,
improved customer satisfaction and loyal customer base and so on. In order to analyse the
company's competitive position in the market the comparative analysis can be conducted by the
company which will help company to analyse where they are at the present situation and where
they want to reach in the future and also what all strategies can be taken into consideration to to
gain competitive advantage. In context to Marks & Spencer using porter's five force model the
comparative analysis can be done of company's competitive position (Agnihotri, 2016).
Porter's five force model: It is oner of the effective marketing tool used by the
marketing manger to analyse the different forces which helps in analysing the level of
competition available in the market and also the companies profitability level. This framework
helps in analysing the power of buyer and supplier hold in the market also the level of
competition available in the market for the company and also level of threat that company can
face because of any new entrant and availability of substitute products and services in the market
place. In context to Marks & Spencer the different force of porter's five force model in order to
analyse the company's competitive position in different market is discussed below:
Level of competition: The first force of porter's five force model is the level of
competition available in the market. Level of competition is basically the number of competitors
available in the market. This force enables that if the number of competitors are high offering
similar product and services, the power company holds in the market will be lower. In case of
Marks & Spencer, company operates in various market where level of competition is high, which
can effects the overall profitability and performance of the company (Cheraghalizadeh and
Tümer, 2017). The level of competition company faces directly effects their growth and
performance in the market, in order to deal with the level of competition in its various market
company can develop a unique differentiation in the marketplace, also can offer quality and
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