Strategic Planning and Growth Strategy

This assignment provides an in-depth analysis of strategic planning and growth strategy in a new firm's car assembly plant. The entity aims to adopt a growth strategy by introducing new products, adding features to existing commodities, and enhancing product lines through technological advancements. The plan entails identifying market strengths, adjusting pricing, and acquiring other businesses to achieve short-term and long-term success. Key strategies include attracting customers, managing internal factors affecting export performance, and implementing efficient delivery methods for accounting and corporate planning services.

BUSINESS PROPOSAL AND
NEW VENTURE PITCH
PRESENTATION

EXECUTIVE SUMMARY
The present report is based on undertaking creative skill and innovations so that firm can
run its services effectively. Therefore, the report has cover business proposal plan on Car
Assembling plant business that names as "Attractive and Interactive car assembly plant". It is
firm that will come up in the market with the innovation and modifications in product and
services.
Hence, report has covered its product and service offerings, cost and pricing strateguies.
In terms to identify the financial requirement to set up the forecasted cash flow has been made to
analyse the profitablity and need of investment.

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................2
PART 1............................................................................................................................................1
BUSINESS PROPOSAL.................................................................................................................1
Owner experience and background- ...........................................................................................1
Define what new venture focus on and how it will provide product and services......................1
Market researches to access the viability of the new venture......................................................2
Operational requirements.............................................................................................................4
Cost and pricing strategies...........................................................................................................5
Financial forecasting-...................................................................................................................5
Exist strategy................................................................................................................................7
PART 2............................................................................................................................................8
REFERENCES................................................................................................................................9

PART 1
BUSINESS PROPOSAL
Owner experience and background-
Aleona Ankarh is an inventor and designer engineer left Rolls Royce after serving of her
20 years in the enterprise as a component specialist. After leaving her old job, she thinks to start
a new business with the potential to get success. Therefore, she wants to have advice in terms to
start her new venture and with the aims of securing funding for her new venture.
Therefore, business proposal will be based on Car Assembling plant business. Thus, it is
crucial to considers all requirement for starting the car assembling plant. She can get success
within this business idea as she has worked in manner of being inventor and design engineer.
Define what new venture focus on and how it will provide product and services.
Car Assembling plant is one of the business that fetches huge profitability (Joseph and
et.al., 2019). Hence, starting the car assembling plant in the United Kingdom is indeed a thriving
business. Car manufactures plants are looking towards china as they are highly productive and
innovative. It is the place from where they can get cheap labour workforce. Thus, it can be stated
that car assembling business plan will require significant amount of investment capital, solid
planning and concentration on services in terms to make business profitable.
Hence, it is the enterprise that will be established with the goal of maximizing profits in
auto-mobile manufacturing industry. To lead the car assembling plan in the UK will b successful
as there is competent team of auto-mobile engineers and technicians that ensures to provide the
services as per customer expectation (Akakpo and et.al., 2019). Therefore, it is the firm that will
provide the product and offering as compact and sub-compact cars, large cars, Sedans cars and
Mid-size cars. Thus, firm will be named as "Attractive and Interactive car assembly plant".
Therefore, vision statement to build car assembling plant and to offer product and services not
only at the level of the UK but at the Global level. From the year 2017, revenue for the car and
automobile manufacturing industry has anticipated experience volatiity and this ultimately put
the major contribution in terms to revenue decline (Gochhayat and et.al., 2019). Therefore, needs
and demand of customer within the market is rapidly changing and this also affects over the
demand for the vehicle sales within the United Kingdom. Due to decline in the revenue, the
industry will look over to the enhancing product innovation so that customers needs can be
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satisfied. Therefore, automobile industry is continually expnading and generating billion of
dollars every year.
Market researches to access the viability of the new venture.
Car and Automobile manufacturing industry is indeed one of the major sector of the
economy in the world. Therefore, it generates long term profitability from more than 188
registered and licensed big scale car and automobile manufacturing. Hence, car assembling plant
is not a green business and industry has still a big room to accommodate new customers who
ready to come up with innovative and automobile manufacturing industry (QTopaloglou,
Vladimirou and Zenios, 2019).
Hence, it can be stated that values and quality of products plays crucial role in terms to
produce greater commodity within the market. In the automobile industry the threat of new
entrants is significantly low. Therefore, one of the greater barrier to take entry in automobile
industry is extremely high amount of capital. In addition to it, technologies and capabilities plays
crucial role in order to meet future market growth. With the help of selecting the better strategies,
it can be possible to earn high amount of profitability in market. Thus, mission statement of the
car assembling firm is to manufacture affordable and durable commodities for the both rich class
and general populace. This entity will have aim to listed among the top 20 car brands in the
world.
Furthermore, auto-mobile industry is constantly expanding and generating products that
leads to have high amount of the profitability. Therefore, auto-makers were typically produced
cars as compact and sub-compact, mid size sedans and large luxury cars. Hence, the car
assembling plan will not undertake manufacturing of light trucks for example van, pickups, truck
and motorcycles excluded from this industry (Eyles and et.al., 2019). In order to get the potential
profitability, the entity needs to look over on the process of innovation and designing so that
better initiatives can be taken to expand firms services.
Secondary data to outline market place, segmentation, strategies and competitors.
The main aim of "Attractive and Interactive car assembly plant" is to produce high
innovative quality products to get possible competitive advantage within market. The main aim
of this is to maximize the profitablity under the automobile manufacturing industry. It wiill be a
one of the leading car business that aids to meet and surpass the expectation of customers (Dad
and Karim, 2019). Thus, viable place will be selcted in terms to meet out the needs and wants of
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specific product and service within the market. It is entity that is having number of products that
listed below as-
 Mid size sedans
 Compact and subcompacts cars
 Large cars
 Luxury cars
This entity will take various steps to build dedicated workforce so that will ensure that
customers are satisfied with the innovative features of commodities. Therefore, market
segmentation for car assembling plant business is all encompassing. Thus, it will be done on the
basis of people as Students, middle class families, Upper class families, corporate organisation,
government agencies and celebrities (Drangmeister and et.al., 2019). Furthermore, marketing
strategies of this entity will be based on driving factors as excellent customer service, Unique car
brand and honesty and efficiency.
This firm will recruit sales and marketing firm on the basis of wide experience in the
industry and these team will get trained on the regular basis in order to meet target markets.
Hence, there are number of competitors are as GM, Toyota, Ford and Honda and this firm are
established at the maximised level.
However, the closest competition is with the Windsor and this firm mainly specialize in
the lamborghini replicas. It has more diversed and customer demanded oriented platform.
Therefore, the company corporate culture will drive the working in terms to greater heights and
retain the employees at the maximised level (The Operations Plan Section of the Business Plan,
2017). This kind of the services will be helpful to build the business of dreams. In addition to it,
unfavortable legal policies, seasonal fluctutation and downturn in the economy is likely to affect
the spending of consumer and also bring emergence of new competitors within the same market.
Unique selling point
It is termed out as factor and characteristics that aids to set the company apart from their
competitors. Hence, online and offline retailer mainly aims to have the unique position so that
they can be identified differ from the competitors. However, firm will conduct unique selling
proposition on the basis of three manner as-
Products- "Attractive and Interactive car assembly plant" sell their product and services at around
the best options. In order to be unique in the market they will come up with the Teen driver
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technology, it is one of the effective built system that provides coaching to the new driver in
easiest mode even if they no longer driving with them. Therefore, the main aim of this firm will
be selling the commodities in the market by mainly focussing over to the quality factor. Quality
and new technical innovation plays the crucial role in terms to attract the customers.
Price- Cost plays one of the significant role in time of taking the buying decison. Therefore, it is
one of the focal selling point. By selling the commodit at the affordable trates aids to attract the
customer within the market.
Support- Customer are mainly looking towards tro have peace of mind and reliability at the time
of making purchase. Hence, product and price plasy crucial role to have reliable support.
Therefore, it is inclusive of return policies, technical help lines and extensive online reosurces
are the crucial factor that aids to attract the customers. With the help of building effective social
connection the customer can be attracted towards the working of the enterprise.
Operational requirements
Tangible and intangible requirements
Operation plan aids to have all kind of physical necessities of business operation such as
location, facilities and equipment. By keeping focus on the bottom line also aids to conduct the
business activities effectively. Therefore, the tangible and intangible requirement includes as-
Production workflow- High level step by step description of product and service aids to
identifying the issues that may occur in the process of production. This firm will provide training
to employees in terms to dealing with safety issues (Joseph and et.al., 2019). Thus, training will
be given on terms as how hazardous materials safely stored, disposed and handled.
Industry association membership-
Supply chains- Suppliers of the enterprise are needed to be identified and they are mainly based
on prices, terms and conditions. With help of making the alternative arrangements the production
process of firm will be conducted in smooth mode.
Quality control- The quality control measures needs to be established so that firm can able to set
unique identity in market. However, quality control certification as ISO 9000 will aid to define
that how this can be accomplish to run the services effectively.
Legal requirements
4

After selecting the name and business focus, firm needs to establish type of the legal
structure that is suited to he potential liability, size of business and preferred tax structure.
Therefore, its defined in following manner as-
 License and permits- Business license must be taken in order to start work. In order to
set up the working of the enterprise, it is crucial to have license for business working with
flammable items, pollution control and to get the working of the enterprise effectively
(Akakpo and et.al., 2019).
 Financial requirements- In order to set up the business, this is crucial to have the
sufficient amount of funds and there business starts to generate the profit. Therefore,
financial management and accounting system needs to record all transaction.
 Insurance- Basic insurance requirements are needed to be considered so that business
activities can be done effectively and efficiently. Hence, small business needs to pay
insurance, unemployment insurance taxes and there is also needs to have disability
insurance and this is also based on outstanding business loan.
Cost and pricing strategies
Pricing system is going to be obtainable in the car assembling plant line of the business
and they will not sales the commodities in leas than the pricing of competitors (Gochhayat and
et.al., 2019). Therefore, premium pricing will be charged on the commodities at time of taking
special orders or customized cars.
Therefore, premium pricing strategies will involve of the price of the commodity that is
higher than the similar products. Sometimes, this strategy can be called as skim pricing as it
attempt to skim the cream off the top of the market.
Financial forecasting-
Forecasted cash flow statement
Particulars
Initi
al
inve
stme
nt
Jan
uary
Febr
uary
mar
ch
Apri
l may June July
augus
t
Septe
mber
Octo
ber
Nove
mber
Dece
mbe
r
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product Cars Cars Cars Cars Cars Cars Cars Cars Cars Cars Cars Cars
Number of
consumers 2000 2100 2205 2315 2431 2553 2680 2814 2955 3103 3258 3421
Average
selling price 250 250 250 250 250 250 250 250 250 250 250 250
total
revenue
5000
00
5250
00
5512
50
5788
12.5
6077
53.1
25
6381
40.7
8125
67004
7.8203
125
70355
0.2113
28125
73872
7.721
89453
1
77566
4.107
98925
8
8144
47.31
3388
721
8551
69.67
9058
157
Increase in
sales 5% 5% 5% 5% 5% 5% 5% 5% 5% 5% 5%
product
Acce
ssori
es
Acce
ssori
es
Acce
ssori
es
Acce
ssori
es
Acce
ssori
es
Acce
ssori
es
Access
ories
Acces
sories
Acces
sories
Acces
sories
Acce
ssorie
s
Acce
ssori
es
Number of
consumers 1500 1538 1576 1615 1656 1697 1740 1783 1828 1873 1920 1968
Average
selling price 400 400 400 400 400 400 400 400 400 400 400 400
total
revenue
6000
00
6150
00
6303
75
6461
34.3
75
6622
87.7
3437
5
6788
44.9
2773
4375
69581
6.0509
27735
71321
1.4522
00928
73104
1.738
50595
1
74931
7.781
9686
7680
50.72
6517
815
7872
51.99
4680
76
Increase in
sales 3% 3% 3% 3% 3% 3% 2% 3% 2% 3% 2%
Total sales
revenue
(Cash
inflow)
1100
000
1140
000
1181
625
1224
946.
875
1270
040.
8593
75
1316
985.
7089
8438
13658
63.871
24023
14167
61.663
52905
14697
69.46
04004
8
15249
81.88
99578
6
1582
498.0
3990
654
1642
421.6
7373
892
Operating
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expenses
Import
charges 2000 1500 3000 4000 4500 5000 3600 7200 5600 6900 8000 8500
Duty fee 500 600 700 800 850 950 800 760 650 490 520 1000
Advertiseme
nt 400 400 400 400 400 400 400 400 400 400 400 400
store rent 250 250 250 250 250 250 250 250 250 250 250 250
machinery 4000 2000 1500 1100 1500 600 0 0 450 0 250 300 500
equipment 2000 1000 0 0 600 200 0 300 400 0 500 0 600
salaries to
staff 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000
supplier
commission 1500 1500 1500 1500 1500 1500 1500 1500 1500 1500 1500 1500
telephone [phone] 300 300 300 300 300 300 300
total
operating
expenses
(Out flows) 6000 9950 8050 9250
1135
0
1060
0
1040
0 9150 13260 10700 12590
1327
0
1505
0
Net cash
flow
-
6000
1090
050
1131
950
1172
375
1213
596.
875
1259
440.
8593
75
1306
585.
7089
8438
13567
13.871
24023
14035
01.663
52905
14590
69.46
04004
8
15123
91.88
99578
6
1569
228.0
3990
654
1627
371.6
7373
892
Capital
invested in
business
5000
00
bank loan
8000
00
Opening
balance of
cash
1300
000
1294
000
2384
050
3516
000
4688
375
5901
971.
875
7161
412.
7343
75
84679
98.443
35938
98247
12.314
59961
11228
213.9
78128
7
12687
283.4
38529
1
1419
9675.
3284
87
1576
8903.
3683
935
7

Closing
balance of
cash
1294
000
2384
050
3516
000
4688
375
5901
971.
875
7161
412.
7343
75
8467
998.
4433
5938
98247
12.314
59961
11228
213.97
81287
12687
283.4
38529
1
14199
675.3
28487
1576
8903.
3683
935
1739
6275.
0421
325
Exist strategy
Short and Long term
This can be true to said that new firms face unique challenges within the market.
Therefore, specific strategies are as identifying strength of commodities, adjusting pricing and
acquiring other business.
Hence, "Attractive and Interactive car assembly plant" will adopt growth startegy that
entails as to introduces new product and adding new fatures to existing commodities avail in
market. With the help of taking suitable modifications and by enhancing product line with
undertaking advancmenet of technology, the entity can able to attract the customers within the
market. Therefore, growth strategies will be useful to for the bosth short term and long term
manner.
PART 2
Covered in PPT
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REFERENCES
Books and Journals
Joseph and et.al., 2019. Can business‐oriented managers be effective leaders for corporate
sustainability? A study of integrative and instrumental logics. Business Strategy and the
Environment. 28(2). pp.339-352.
Akakpo, A and et.al., 2019. Foresight, organization policies and management strategies in
electric vehicle technology advances at Tesla. In Futures Thinking and Organizational
Policy. Palgrave Macmillan, Cham.
Gochhayat, G and et.al., 2019. Quality by Design: A new practice for production of
pharmaceutical products. Journal of Drug Delivery and Therapeutics. 9(1-s). pp.416-424.
Topaloglou, N., Vladimirou, H. and Zenios, S.A., 2019. Integrated dynamic models for hedging
international portfolio risks. European Journal of Operational Research.
Eyles, J.P and et.al., 2019. Implementation priorities for osteoarthritis management
programs. Osteoarthritis and Cartilage. 27. pp.S307-S308.
Dad, A. and Karim, A.M., 2019. Internal Factors Affecting Export Performance of Textile
Weaving Factories Pakistan: Literature Review. Malaysian Journal of Social Sciences and
Humanities (MJSSH). 4(1). pp.29-40.
Drangmeister, W and et.al., 2019. Methods and systems for efficient delivery of accounting and
corporate planning services. U.S. Patent Application 16/018,070.
Online
The Operations Plan Section of the Business Plan. 2017. [Online] Available through :
<https://www.thebalancesmb.com/operating-section-of-business-plan-2947031>
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