Business Proposal on Indiherbs Assignment PDF
Added on 2020-12-29
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BUSINESS PROPOSAL
EXECUTIVE SUMMARY The present business proposal is on Indiherbs, which is going to be established theirbusiness in St. Julian's, Malta in Health and care sector. The idea is completely based on herbalAyurvedic products which will be offered in the store of Indiherbs, also these products will beavailable in the shopping mall and e-commerce sites in St. Julian's, Malta. The place where thestore is going to be launched is covered with a peaceful environment with long green trees, thusthe place is famous for its greenery. This place not only gain the attention of the tourists but italso influence the peoples who love to sit in the peaceful environment. Sitting in a peacefulenvironment is good for the health and is the natural treatment by which an individual can get ridof their diseases. The location where Indiherbs has opened its outlet is the place where most people like tocome and visit that peaceful environment, it place will easily gain the attention of variouscustomers. The estimated profits of Indiherbs in the starting year will going to be €6500, and thisratio will going to be increases every year. In the starting phase of opening the store, the target ofIndiherbs is to get successful in Malta and attain their desired goals. The company canaccomplish their goals by expanding their business in international market. This has beenanalysed by the higher authority of Indiherbs that their profits will be increased by 20% everyyear. Also the revenue of the company will increasing in the upcoming years.Indiherbs has opened their outlet in private sector and registered the firm as privatecompany in St. Julian's, Malta. This will going to be operated by six shareholders which arehighly skilled and have the safe career and they are going to manage the business activities ofIndiherbs. The company had targeted the peoples of all age as everyone is conscious about their
health. The prices of Ayurvedic products of Indiherbs are moderate so that each individual canable to afford that. By this, the company can gain the customer base and can also able to satisfythe needs of customers. In present context, business opportunity of Indiherbs has been accessed by followingboth the primary and secondary sources of data collection in the effective time frame. Variousadvertisements sources are also used to advertise their products among huge number of peoplesof St. Julian's in Malta. Therefore, this feasibility test have contributed in accessing theinformation through which it can identify that the scope of the Ayurvedic products of Indiherbsin Malta is large or not. Therefore, it can be said that business opportunity for Ayurvedic productis very wide and profitable for Indiherbs in St. Julian's, Malta.
Table of ContentsEXECUTIVE SUMMARY ............................................................................................................2TOPIC- Business plan of importing Ayurvedic Products from India and starting a retail store inMalta which do sales and distribution of the same on the Maltese market.....................................1BUSINESS DEVELOPMENT REPORT........................................................................................1Introduction......................................................................................................................................1Rationale.....................................................................................................................................1Vision..........................................................................................................................................2Mission........................................................................................................................................2Design and structure of report.....................................................................................................3Relevant Models and Information sources used.........................................................................4Assumptions................................................................................................................................4Timescales for Achievement.......................................................................................................5BUSINESS CONCEPT...................................................................................................................5Product and services....................................................................................................................5Target Market..............................................................................................................................7Value Added................................................................................................................................8Specific features..........................................................................................................................8Who is involved..........................................................................................................................8Windows of opportunity.............................................................................................................9FEASIBILITY RESEARCH...........................................................................................................9The Feasibility Plan...................................................................................................................10Primary and Secondary data needs...........................................................................................10Research Methodologies...........................................................................................................11Secondary Research..................................................................................................................11PORTER'S FIVE FORCES MODEL OF INDIHERBS................................................................18Financial feasibility .......................................................................................................................21Start-up Capital.........................................................................................................................21Ambition Vs Ability..................................................................................................................25The Business Model.......................................................................................................................25
The Core Strategy.....................................................................................................................25Business Canvas Model............................................................................................................26THE BUSINESS PLAN ...............................................................................................................32Critical Factor for Success........................................................................................................36Visibility of the plan..................................................................................................................38Visibility of budget and investment..........................................................................................39
TOPIC- Business plan of importing Ayurvedic Products from India andstarting a retail store in Malta which do sales and distribution of the sameon the Maltese market.BUSINESS DEVELOPMENT REPORTIntroductionBusiness proposal can be defined as a document that basically consist with a offer that isbeing given by a seller so that buyers requirements could easily gets filled (Bainbridge, 2016). Inthe same way a new proposal has been developed considering a new business company named as“Indiherbs” which is going to offer customers with Ayurvedic products in marketplace of Malta.A retail store where Ayurvedic products are exclusively going to be imported from India whichis famous for its Ayurvedic medicinal herbs. In present time, Ayurveda which is a form ofmedicine originated from India which finds out the root of disease and aid in eliminating it inspecific time frame. Another name of Ayurveda is science longevity and here main advantagethat Maltese can have of this new business is that Ayurvedic products basically do not smotherwhich means it do not disturb components which were the cause of disease. Away with this,rooted in antiquity, Ayurveda is based on universal principles and is a living, growing body ofknowledge - as useful today as it was in earlier centuries. On the other hand, Malta in presenttime is carrying a good potential at international market and has became a country with amplenumber of opportunities for people that has unique ideas in their minds for starting a newbusiness. Ayurveda India has been Ayurvedic products that are built with natural herbs and staysfree from various things that are harmful for human body like synthetic chemicals and more.This unique idea is going to be highly beneficial for both buyers and sellers as it will deliverquality life to consumer and high profit margins to Indiherbs.RationaleBasic principle behind developing the business idea is that people in all over world arebecoming much more health conscious so that they do not face any sort of problem and live ahappy & healthy life. Thus, opening a retail store consist with Ayurvedic products at Malta isgoing to be highly beneficial in both the sense products and services. On the other hand, there aresome basic benefits of Ayurvedic products that targeted people of Malta would need to1
understand and these are: Healthy diet, now a days people are very health conscious and theAyurvedic product is made up from natural herbs which helps in glowing skin, weight loss,maintenance of body (Charter, 2017). So this is the best way of attracting the customers towardstheir Ayurvedic products. For the better life and for fitnesses, people will prefer Ayurvedicproduct. Products of Ayurveda change the Lifestyle of the people too.After consumption of Ayurvedic products people see the positive changes in their life, it can besaid that Ayurveda products helps in Reducing stress, depression and anxiety in human beingswhich also result in removing physical and mental stress. The Ayurvedic product also helps incontrolling and improving diabetes and blood pressure. Main motive of products of Ayurveda isthat it maintain the overall balance (internally & externally) in human body which helps inimproving the entire body. The mental balance helps in improving or increasing the level ofconcentration. Ayurvedic products is a long term approach for boosting up the energy levelbecause an individual can do various things at a time so it is a very good thing for boosting upthe energy.From the research, it is found that the people are suffering from health and skin relatedissues from the consumption of normal products (Chattaraj, Mazumder and Lahiri, 2018). Fromthe result it is found that the side effect of artificial product is increases so, its provided anopportunity to “Indiherbs” for starting the business with Ayurvedic products in Malta. Becausehere company has a good transportation facilities, easily availability of raw materials andresources which are essential for making the Ayurveda products of Indiherbs. The location ofthis business is in St. Julian's, Malta because here it will cover the huge number of people whichhelps in attracting large number of customers and building brand image in the market for usinggood quality of Ayurvedic products.VisionIn present context, Indiherbs' vision is “To become one of an identical brand in Maltesemarket through offering targeted customers with Ayurvedic products”.MissionMission of Indiherbs is “To offer customers with good quality Ayurvedic products so thattheir living standards could be raised.”2
Design and structure of reportBasically present business proposal is going to be enclosed with five different sectionsand these are given beneath:Introduction :Primal section where introduction of the business purpose, rationale and along withsignificant brief description is being given by researcher of topic and about business idea(Cosgrove and Rijsberman, 2014). In present business development plan, it will also coverrationale of business idea, vision, mission of business company, considering future assumptionsthat retail store would help business person in gaining good reputation, high profit margins andmore at Maltese market.Description about business concept :In this section we are going to mention proper description of the business which isoffering Ayurvedic Products in Malta by opening a retail store. This includes all the detailsrelating to the target market, about the products and services offered by them, special features ofthe products, and all the information about the people who are going to implement this businessplan (Croce, Tenca and Ughetto, 2017). Feasibility research :This section will describe the detail information about the business area, all thequantitative and qualitative measures which will be taken to run the business. This will help inanalysing the market situation whether this business will sustain in the market or not. The Business Model :This section will now provide information regarding business models. It provides thedetailed description about each and every elements by which an organisation is to build. Forgaining competitive advantages in the market various strategies and policies will be used by“Indiherbs”. The Business Plan :This section will discuss about the overall business plan. This will help in gettingoverview about the risks, threats and opportunities faced by the business (Cronstedt andThompson, 2016). In addition to this, it will also provide a view about the expected budget andinvestments which is going to be made in this business. 3
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