This business proposal focuses on the development of a mobile application for online services, allowing customers to place orders and have them delivered or collected from stores. The motivation for this business idea comes from the current market position where people prefer to stay at home. The process of generating the idea involved brainstorming, internet research, focus groups, and mind maps. The feasibility studies conducted showed that the business is financially and organizationally feasible. The potential market opportunities were analyzed using the 7P's of marketing mix, and the attractiveness of the industry was assessed using Porter's 5 forces analysis. The vision of the business is to expand globally and earn higher profits.
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