Business Proposal: Sippy Recyclable Plastic (Cold Beverage Cup Lid)

Running head: BUSINESS PROPOSAL 1
BUSINESS PROPOSAL
Student’s Name
Institutional Affiliation

BUSINESS PROPOSAL 2
BUSINESS PROPOSAL: SIPPY RECYCLABLE PLASTIC (COLD BEVERAGE CUP
LID
Introduction
The business proposal is to develop and produce biodegradable disposable plastic cold
drink cups. The idea is to create and sell the biodegradable plastic so that they replace straws.
The concept and plan were inspired after a trip to Osaka, Japan. During the visit,
Starbucks had introduced a new limited edition of drink in Japan. The bottle was labelled Foam
Latte. The design of the takeaway cup contained a unique lead. The lid of the cold drink is
circular with straw and is made of plastic for ease when drinking (Asghari, Samiei, Adibkia,
Akbarzadeh, & Davaran, 2017). The cup is designed like a baby's Sippy cup. The opening is
enlarged in a way that someone drinking takes the foam and sips the drink at the same time.
When drinking the coffee using a straw, they can only drink the coffee at the bottom, which is
quite a disadvantage. The idea is a total breakdown of the traditional coffee drink cup. If our
company, the Super Lover, could think about designing a cold drink it would be a good chance
of environmental protection. The concept helps reduce overall plastic straws in New Zealand as a
way of protecting the environment. The idea is also a way of environmental protection through
the reduction of plastic straws and introduction of non-biodegradable plastics (Laycock et al.,
2017)
Background of the Concept
Plastics are everywhere at the moment. The environmental rot extends from the far North
Pole to the entire earth (Foote, Joy, & Death, 2015). The use of plastic has brought the planet to

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the edge of suffocation. A better part of the suffocation can be attributed to plastic products, one
of them being straw. Statistics have shown that about 830 million plastic straws are produced
each year (McDowell et al., 2016). New Zealand alone contributes 1.3 million to this number
(Ericksen, Berke, & Dixon, 2017). The raw material used in the production of the straw
contributes much to the pollution. Straw and other plastic are mostly produced by around PE and
PPV. The ingredients that have been used are quite stable and not very easily degradable. Some
of this break down takes about 100 years to break down, which naturally affects pollution (Russ,
Murianni, Icaza, Slachevsky, & Starr, 2016).
Additionally, plastic wastes find their way to the human food chain. Chemical residues
increase the risk of human-environmental infections. The plastic wastes cause pollution in rivers,
ocean and the soil, which are all contributors to the essential human chain. Averagely human
consumes 5 grams of plastic in a week, which is quite dangerous for human health (Clunies-
Ross, Smith, Gordon, & Gaw, 2016). Five grams can be equated to the weight of a credit card.
The reduction of plastic reuse and degradation rates are urgent projects. Creating a plan with a
non-biodegradable aspect and treatment is what the world urgently needs.
1.1 Pestle Analysis
Political
Sustainable coastline general managers recently published a report. The report accredited
by Camden Howitt was singly used to show the level of pollution that goes to the New Zealand
beaches. It was found that 1.3 million litres of rubbish existed at the shores of New Zealand
(Boamponsem, de Freitas, & Williams, 2017).
Following this report, the New Zealand government banned the single-use of plastic bags.
To support their decision the government has invested $40 million in facilities that recycle waste

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plastic into materials that can be used for business (Fiddes, Pezza, Mitchell, Kozyniak, & Mills,
2016). Consumers can also use the materials they invested in. The political right will of the
government is in alignment with the project. The project is investing in biodegradable cups that
will ensure the environment is safe. The production of plastic bags which is regulated by the
government helps maintain a firm standard of the laws. The same is infirm rules of the law. The
government requires any project that will single out plastics and faze them out. In our project, the
biodegradable cup ensures the reduction of plastics and most importantly, straws. In case the
government and the regulatory bodies might need to change anything, the project is flexible
enough. The entire project is in alignment will all the environmental and regulatory policies of
the New Zealand government.
Environment
Environmentally the project respects the effort of the global organizations to maintain
and save the planet environmental wise. A better part of industries in New Zealand recycles
paper, plastic, glass and metal. Additionally, the government hasn't placed any policy regulation
on hazardous waste management. In Auckland, for instance, the polluters have been made to pay
for household wastes (Fleming, Manning, & Ambrey, 2016). Paying for household waste is
expensive for many families; they instead would go for any preservative measures that are in
place. The Sippy cup project will be accepted by many households that aren't ready to pay for the
environmental non-gradable plastic charges. Application of the pay principle has entirely
reduced piling on landfills. Biodegradable cups used by coffee drinkers and those enjoying a
cold drink as proposed by the project is in alignment with the environmental levels as
recommended in PESTLE analysis (Duncan, 2016).
Social