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BUS302 Entrepreneurship assignment

   

Added on  2019-11-14

23 Pages4920 Words135 Views
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Running head: REPORTBusiness ProposalName of the StudentName of the UniversityAuthor’s Note
BUS302 Entrepreneurship assignment_1
1REPORTExecutive SummaryThis report presents a business proposal of energy drinks in Australian market. The proposal isgive for starting new venture in the proposed market. Market analysis, market targeting andvarious marketing strategies have been discussed. The promotion distribution and pricing isthoroughly discussed and strategies are offered accordingly. One year business plan is preparedfor the proposed business which calculates that the company will likely achieve the no profit noloss stage of the business within the end of the year with their unique product line. The criticalrisk in operation is also discussed that identifies that pressure of the competition is high.Moreover, uniqueness of the product is essential in the scenario for gaining public attention.
BUS302 Entrepreneurship assignment_2
2REPORTContentsExecutive Summary.........................................................................................................................1Introduction......................................................................................................................................4Background of the Idea....................................................................................................................4Mission and Vision..........................................................................................................................5Mission Statement........................................................................................................................5Vision Statement..........................................................................................................................5Product Offerings.............................................................................................................................5Primary Ingredients......................................................................................................................5Flavors Offered............................................................................................................................6Market analysis................................................................................................................................6Primary target market......................................................................................................................7Marketing strategy...........................................................................................................................7Product.........................................................................................................................................7Price.............................................................................................................................................8Place.............................................................................................................................................8Promotion.....................................................................................................................................9Strategies and Tactics......................................................................................................................9Financial Plan................................................................................................................................10
BUS302 Entrepreneurship assignment_3
3REPORTStart Up Cost..............................................................................................................................11Profit and Loss Statement..........................................................................................................12Cash Flow Analysis...................................................................................................................15Balance Sheet.............................................................................................................................17Critical Risks.................................................................................................................................19Conclusion.....................................................................................................................................20References......................................................................................................................................21Appendix........................................................................................................................................23Table 1: Start Up Cost...................................................................................................................11Table 2: Profit and Loss Statement................................................................................................14Table 3: Cash Flow Analysis.........................................................................................................17Table 4: Balance Sheet..................................................................................................................19
BUS302 Entrepreneurship assignment_4
4REPORTIntroductionThe energy drinks are popular in Australia and it has grown considerably in the last fewyears. It is due to the vibrant, lively and most flavorsome way of life the Australians prefer tolive. The growth of the energy drinks market likely to grow of the future market and shows nosign of stopping in near future. The market has a wide variety of products ranging from brandedinternational brands to home grown products (reize.com.au. 2017). This report is a businessproposal for a new startup in the Australian market. The following parts of the report will bepresenting detailed information of the proposed product and the background of the idea. Themission and vision of the proposed business will be highlighted in the proposal for a clear view.The details of the product are presented in the following part. A detailed market analysis is donealong with the market targeting. Product, pricing, distribution and promotion are discussed basedon the above analysis and a one year financial plan made. The final part of the report isconsisting of the critical risk identification. Background of the IdeaThe demand of energy drink is nothing new in the Australian market. Their energizedlifestyle demands this kind of products which is why, some of the best coffee in the world is inMelbourne. As mentioned in the introduction part, a rapid growth in the industry is visible forover a decade and unlikely to all in near future. There are a number of international and domesticmanufactured products available in the market. However, the demand of the products fails to fall.Some of the big names in the energy drinks industry are Red Bull, V Energy drink, Rockstar,Monster and many more pre-exist in Australian market. It reflects the idea that, the target
BUS302 Entrepreneurship assignment_5
5REPORTpopulation loves to taste the variety available in the market which is the basic background of theidea formation. Mission and VisionMission StatementEnergize the mind, spirit, body of the customer and bring optimism in their thinking.Using this statement, the brand will be seeking to maximize the revenue generation and buildlong term relationship with the consumers. Vision StatementProvide the customers an unique experienceTo become a leading company is the Australian energy drink industry.Maintain the quality of the product through quality managementUp hold the social responsibility and gain customer loyalty. Product OfferingsThe proposed name of the product is Charger Energy Drink. The name is not chosenout of the blue, but has significance in both promotion of the product and the purpose that itfulfils. The name itself represents its purpose that is to charge the people with high level ofenergy and increase their enthusiasm to work, harder to gain the desirable. The proposed tag lineof the product is “Unleash Your inner BEAST” that represents the effect of the drink in thecustomers’ body, mind and soul.
BUS302 Entrepreneurship assignment_6

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