Business Proposal Plan

This presentation provides a detailed business proposal plan for starting a fitness equipment business. It covers various aspects such as capital requirements, proposed location and equipment budgets, human resource requirements, target market, promotion plan, products offered, competitors, strengths and weaknesses, and unique selling points. The plan aims to help businesses identify strategies to target customers effectively and achieve maximum profitability.

Business Proposal Plan

Table of Contents
 Introduction
 Main Body
 Conclusion
 References

Capital required
For starting any business it is quite essential that
a start-up capital is invested by an entrepreneur.
Thus for the purpose of starting of Fitness Pro
the following amount of capital will be required-
Particulars Amount( In Pounds)
Admin Exp. 40000
Marketing Exp. 20000
Promotion Exp. 10000
Other Exp. 10000
Total 80000

Proposed location, layout and equipment
budgets
The proposed location of the
business will be South
Ealing London. The layout
of the shop will be based like
a Supermarket store where
products will be arranged
according to the different
types of categories. The
Equipment budget will be
around 10,000 pounds for
this particular business.

Human resource requirements
Any business requires good human resources to make sure that the
different types of staffing requirements can be fulfilled effectively and
efficiently. Therefore the Human resource requirements for Fitness Pro
will be as follows-
Shop manager- There will be requirement of a Shop manager who can
manage the different types of requirements related with the shop
effectively and efficiently.

Continued...
Accountant- In Fitness Pro, there will be a requirement of Accountant
who is able to handle the financial transactions of the organization
highly smoothly without facing problems and issues.
Salespersons- It Fitness Pro, Salespersons will be required so that they
are able to show the different types of fitness equipments to the people.

Continued...
The costing for
Human resource
requirements of
Fitness Pro will be
5,000 pounds which
will be spent in the
recruitment and
selection exercise of
the organization.

Continued...
Target market-
The target market of Fitness Pro will be the Gyms who require latest
fitness equipments and thus are able to manage their customers
effectively and efficiently. It will target the different Gyms in London so
that they can get the latest fitness equipments which will help a lot in
managing the different types of requirements.

Continued...
Needs of the Target market-
 The Target market requires that the Gym equipments are
provided to them in the right manner so that they are able to
attract the customers effectively and efficiently.
 The Target market also requires that the Gym equipments are
provided to them at the right cost so that they are able to identify
and use appropriate ways of maximizing profits.

Continued...
Promotion plan-
Fitness Pro will make the use of advanced promotional strategies and
thus will be able to ensure that with the use of these strategies it is able
to achieve its detailed goals and objectives. Thus its promotion plan will
include making the use of traditional as well as modern promotional
strategies and tactics. Thus in this way the organization will be able to
target its target customers for earning maximum profits.

Continued...
Products offered-
Fitness Equipments- Fitness Pro will offer different types of fitness
equipments like Treadmill, Weight Training Machine, Strength
Machines, Jump Ropes etc.
The features of these products will be as follows-
 These products will be helpful for Gym owners as if these
equipments are present in the Gym it will help the Gym owners
a lot in attracting the different types of equipments.
 These goods will be very helpful for the Gym owners as by
making the use of these equipments they will be able to provide
different types of services to their customers.

Continued...
The features of these products will be as follows-
 These products will be helpful for Gym owners as if these
equipments are present in the Gym it will help the Gym owners
a lot in attracting the different types of equipments.
 These goods will be very helpful for the Gym owners as by
making the use of these equipments they will be able to provide
different types of services to their customers.

Continued...
The benefits which these products will offer are as follows-
 These products will allow a business like Fitness Pro to expand
its range of products which are offered to the customers and thus
earn higher-level of profits effectively and efficiently.
 These products will ensure that a business like Fitness Pro is able
to make sure that its products are able to attract the customers
who come for their requirement related to the Fitness equipments.

Continued...
Competitors-
Fitness Superstore North London- This is a store which supplies the
different types of fitness equipments to the different Gyms and
customers in the market.
Fitness Superstore South London- This is a store which is located in
South London and ensures that it is able to supply the different types
of fitness products to the customers.
Powerhouse Fitness- This is a store which also offers fitness
machines and equipments to the Gyms and Customers.

Continued...
Strengths and Weaknesses of the proposed business-
Strengths-
 Fitness Pro as compared to its competitors will offer a higher
range of different types of fitness products and equipments to its
different customers in the market.
 Fitness Pro has a strength of lower prices than the competitors.
As it is new business in the market it will keep its prices lower so
that it is able to effectively penetrate the market without problems
and issues.

Continued...
 Fitness Pro will be based at a convenient location from where it
can be accessed by the different Gym Owners who will be able
to get the different types of fitness equipments. Thus its
convenient location will act like a strength for it.
 Fitness Pro will offer attractive discounts on its Fitness
Equipments and Products which will be therefore be very helpful
in ensuring that the Fitness Equipments and Products are in high
demand.

Continued...
 The Fitness Equipments market already has existing players in
the market who are quite strong in their industry and thus in this
way will be reduce the margin of profit which the business can
earn.
 The Fitness Equipments market does not has immediate scope as
the COVID-19 pandemic has created an economic slowdown in
which there will be limited scope to earn higher-level of profits
initially for the business in the market.

Continued...
 Fitness Pro does not has a good marketing strategy through
which it will be able to target its different customers who are
with other firms. Thus this is a weakness of the business as its
competitors are much ahead of it in the terms of marketing
strategy.
 Fitness Pro faces different types of market challenges and thus
the situation of the market is not very conductive enough to
target the different types of customers within the market which is
creating difficulties.

Continued...
USP of the business-
Fitness Pro will offer standardized and good products to the
Customers and Gyms. Therefore in this manner it will be able to set
a good reputation and goodwill among them which will be quite
helpful for in making its name in the market. Thus these quality
fitness products will be the USP of the business.
Diverse range of fitness products will be offered by Fitness Pro which
will thus be quite helpful in ensuring that the different types of
people having a range of needs and requirements will be able to get
their desired products easily. This will also act as a USP of the
business. This will also act as the USP of the business as it will be
helpful in ensuring that the diverse products are made available to

Continued...
 Low prices of fitness products and equipments offered by
Fitness Pro will also be quite helpful in it to make sure that a
range of different customers who desire their fitness products at
lower prices can be targeted which will thus help a lot in
ensuring that these products and equipments are sold in higher
numbers. This will also be a USP of the business through which
the customers will be attracted.
 The availability of fitness products as soon as they come out at
Fitness Pro will be its USP. This is so because new fitness
products will be quite useful in ensuring that the business is able
to provide good products to the Gym Owners as well as the
customers.

Conclusion
From the above presentation, it can be concluded that Business Proposal
Plan is prepared so that the businesses are able to identify the way the
different customers can be targeted. This plan will be helpful for the
businesses for identifying the way they can attain the maximum
profitability level. By mailing its use the businesses are able to make
sure that they can identify the way their operations will be set up and
also identify the appropriate strategy to be used in order to target the
customers in a highly effective manner.

References
Bartkiewicz, W. and Matusiak, B. E., 2019, January. E-balance business
proposal: How to find benefits from active demand response. In
IOP Conference Series: Earth and Environmental Science (Vol.
214, No. 1, p. 012008). IOP Publishing.
Suprapto, H. A., 2018. PELATIHAN Pembuatan Proposal Rencana
Bisnis (Business Plan) Bagi Siswa Madrasah Tsanawiyah Nurul
Hikmah Dan Smp Al-Ihsan Guna Meningkatkan Kemampuan
Berwirausaha. Abdimas Siliwangi. 1(2). pp.81-88.

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