A1 Communication's New Branch Launch Strategy

This assignment involves creating a strategic business plan for A1 Communication's new branch launch in London. The plan includes market research, product differentiation, promotion strategies, and team-building skills. It also addresses potential ethical issues and recommends a suitable project timeline with specific activities and weeks.

Business Proposal

Report Title:
“Business Expansion. A case study on A1 communications.”
Business Context:
. A1 communication is one of the leading independent communications specialists which
provide a wide range of networks. It includes virtual land-line, VoIP, mobile broadband services
recycling, repairs and more. This enterprise of UK delivers flexible and bespoke as well as
provide amazing deals to customer that enhance their experience in cost effective manner. in
order to increase sales performance, this corporation is going to establish a new branch in
marketplace of London. To expand business successfully, its managers have formulated unique
marketing strategies by concerning on competitors policies in same area.
Project Questions:
What do you identify in literature?
To ascertain if establishing new branch in marketplace of London proves beneficial for
A1 Communication, a literature review has conducted. By reviewing the theories given by
experts and professionals, a proper business plan can be prepared. For this purpose, project
makers has used secondary source of research methodology. It is helpful in gathering proper data
about present topic.
What Strategy do you intend to propose or focus on?
In order to expand business in new market area of London successfully, managers of A1
Communication has formulated effective marketing mix strategies (Sekaran and Bougie, 2016).
To establish business successfully under budget, this company should first take a place on rent or
lease for minimum two to five years. For marketing products or services offered by this
company, it can use social media platform. This will be helpful in bringing awareness among
new and existing customers about accessibility of business. By using social media sites like
Instgram, Facebbok and maore, it can make interaction with users, identify their needs and offer
services accordingly.
Which organisation demonstrates effective use of specific strategy that you intend to propose?
From marketing mix strategies, promotional policies prove more effective for A1
Communication. Before establishing new branch at marketplace, through promotional activities
it can generate curiosity among customers about new offers and discounts that they can gain
from its new stores (Van't Spijker, 2014). This will help in increasing its sales in first month of
1

business after establishment. Along with this, it also beneficial for building strong base of
customers through which high competitive advantage can be gained.
Current/ Primarily Research and relevant theory:
A1 Communication is going to open its new branch in London Street to improve
and increase its sales performance. For this purpose, it has taken a building on rent for three
years. Further, for this business expansion, it makes an investment of near about 90k Euros,
where 40,000 Euros is invested by owners and rest of the amount by taking loan from
commercial banks. To gain competitive advantage, this company has made 4P’s of marketing
strategies which includes People, Process, Promotion and Products (Wilkins, S. and Huisman,
2014). Under this process, it has given employment to high skilled and knowledgeable candidate
of local communities, who are familiar with nature of new customers. They will help this
company in setting price strategy as per preference of people living in that area and way to
promote its services as well.
Method of enquiry:
To ensure that launching business at new location of London Street in UK is beneficial
for A1 Communication in increasing its sales, project makers has used both primary and
secondary source of research methodologies. By primary source, they have evaluated perceptions
and feedback of people about effectiveness of services of this company. Through questionnaire
method, it becomes easy to identify actual demand of local communities. Similarly, for
determining if this new location is beneficial for this firm in enhancing its profitability, literature
review has conducted. It has evaluated through view points of experts and professionals that in
order to launch business at new place, this firm should make effective strategies. For this
purpose, its managers can adopt marketing mix technique which reveals about how to create
product differentiation in business, in what manner promotion has to be done and more. in this
regard, secondary source is effective to build strong and unique business strategies so that A1
Communication can launch its new branch in marketplace of London properly.
Identify ethical issues that you might intend to face:
It is essential under every project to hide personal information of respondents of sample
size. This will help in making investigation in ethical manner. Therefore, in context with present
project, same problem can arise. For this purpose, research team of A1 Communication concern
on ethical consideration while completing each and every activity of business. Through effective
2

communication skills they can convince respondents that any type of personal information of
them will not reveal against third party without permission of them.
Planning:
Activities/ weeks 1 2 3 4 5 6 7 8 9 10 11 12
Research proposal
Determining research aims
and objectives
Prepare research questions
Literature review
Research methodology
Questionnaire
Data analysis
Conclusion
Recommendations
Final submission
Professional and career development skills:
In order to work on this project and complete it on time, a project-maker should have
possessed team building and good managerial skills. As a person cannot complete a project
individually because there are various activities are required to be conducted. Therefore, to build
a team, firstly investigators should have strong communication and leadership skills. This would
help in influencing team-members towards achievement of common goals and objectives.
Through effective leadership and managerial skills, an individual can able to handle conflicts and
other issues properly which might occur during formation of team. Thus, in this regard, to attain
such skills, a person should join management classes which might take near about 6 months to a
year.
Reference:
Van't Spijker, A., 2014. The new oil: using innovative business models to turn data into profit.
Technics Publications.
3

Manolova, T.S., Manev, I.M. and Gyoshev, B.S., 2014. Friends with money? Owner’s financial
network and new venture internationalization in a transition economy. International Small
Business Journal. 32(8). pp.944-966.
Wilkins, S. and Huisman, J., 2014. Corporate images' impact on consumers' product choices: The
case of multinational foreign subsidiaries. Journal of Business Research. 67(10). pp.2224-
2230.
Sekaran, U. and Bougie, R., 2016. Research methods for business: A skill building approach.
John Wiley & Sons.
4

5