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A1 Communication's New Branch Launch Strategy

   

Added on  2020-10-23

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Business Proposal
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Report Title:“Business Expansion. A case study on A1 communications.”Business Context:. A1 communication is one of the leading independent communications specialists whichprovide a wide range of networks. It includes virtual land-line, VoIP, mobile broadband servicesrecycling, repairs and more. This enterprise of UK delivers flexible and bespoke as well asprovide amazing deals to customer that enhance their experience in cost effective manner. inorder to increase sales performance, this corporation is going to establish a new branch inmarketplace of London. To expand business successfully, its managers have formulated uniquemarketing strategies by concerning on competitors policies in same area. Project Questions:What do you identify in literature?To ascertain if establishing new branch in marketplace of London proves beneficial forA1 Communication, a literature review has conducted. By reviewing the theories given byexperts and professionals, a proper business plan can be prepared. For this purpose, projectmakers has used secondary source of research methodology. It is helpful in gathering proper dataabout present topic. What Strategy do you intend to propose or focus on?In order to expand business in new market area of London successfully, managers of A1Communication has formulated effective marketing mix strategies (Sekaran and Bougie, 2016).To establish business successfully under budget, this company should first take a place on rent orlease for minimum two to five years. For marketing products or services offered by thiscompany, it can use social media platform. This will be helpful in bringing awareness amongnew and existing customers about accessibility of business. By using social media sites likeInstgram, Facebbok and maore, it can make interaction with users, identify their needs and offerservices accordingly. Which organisation demonstrates effective use of specific strategy that you intend to propose?From marketing mix strategies, promotional policies prove more effective for A1Communication. Before establishing new branch at marketplace, through promotional activitiesit can generate curiosity among customers about new offers and discounts that they can gainfrom its new stores (Van't Spijker, 2014). This will help in increasing its sales in first month of1
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