Business Proposal & Reflection for Amazon

Business Proposal & Reflection for Amazon 0
Title: Business Proposal & Reflection for Amazon
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Business Proposal & Reflection for Amazon 1
Contents
Introduction......................................................................................................................................1
Business Model Canvas...................................................................................................................2
Value Proposition Development..................................................................................................2
Business Operations Development..............................................................................................3
Supply Chain Management..........................................................................................................4
Financial Value Capture..............................................................................................................5
Competitive Advantage...............................................................................................................5
Strategic Fit..................................................................................................................................6
Uncertainties & Risks..................................................................................................................7
Recommended Tools & Techniques................................................................................................8
Conclusion.....................................................................................................................................16
References......................................................................................................................................17
Appendix........................................................................................................................................19

Business Proposal & Reflection for Amazon 2
Introduction
A business proposition can be defined as a plan or a proposal, which will be presented to
an individual or a group of individuals for the betterment of an organization. The main objective
of a business proposition is to offer an organization with a plan that helps in improving the
productivity of the organization, along with delivering great customer experience. In this
assignment, a business proposition is being proposed for the artificial intelligence used for
Amazon Web Services (AWS) for its chatbots. The proposal aims at improving customer
services by addressing the various different issues associated with refunds, queries, and cash
backs. The proposal aims at enhancing the customer experience, which will help the organization
in fulfilling the objectives in a better way.
Business Model Canvas
According to Osterwalder & Pigneur, a business model canvas can be described as a
strategic management tool that helps in examining the different aspects of an organization in a
graphical manner, so as to develop an effective plan (Osterwalder & Pigneur, 2010). There are
nine building blocks of the business model canvas, which include key partners, key activities,
key resources, value proposition, channels, cost structure, customer segments, customer
relationships, and revenue streams.
Value Proposition Development
For making the value proposition of Amazon chatbot innovative, the various resources
required should fulfill three aspects that help in improving the customer experience, which are
convenience, fast fulfillment, and easy process. The value proposition should include these three
aspects as its prime motive (Skålén, Gummerus, von Koskull & Magnusson, 2014). Therefore,

Business Proposal & Reflection for Amazon 3
for accomplishing these different aspects in the value proposition of Amazon chatbot, the
resources required are –
 For offering convenience to the customers, the Amazon chatbot should be available in
different languages. For this, the Amazon Web Services should ensure that the chatbots
have language translation option or should have information about the most spoken
languages in the world.
 For accomplishing the aspect of fast fulfillment, the service Amazon chatbot should be
easily available on different devices. It is due to this reason that the Amazon Web
Services should ensure that Amazon chatbots should be a part of the Amazon application
for all gadgets. In addition to this, the chatbot service should be available for all the
customers (Baden-Fuller & Haefliger, 2013).
 For offering a simple and fast process, the customers should be offered with easy tutorial
options. In addition to this, the chatbot should have efficient voice command software,
for people who cannot type.
Business Operations Development
It is important to ensure that the various key activities of the organization should be
performed effectively. It is due to this reason that the organization will need to ensure that they
have appropriate resources for business operation. Therefore, the resources and capabilities
required for the key activities are –
 Effective automation technology.
The research and development department of the organization needs to develop a
better automation approach that effectively helps in fulfilling all the new addition in the
value proposition of the organization.