Business Proposal | Report

Running head: BUSINESS PROPOSAL
Business Proposal
Name of the Student:
Name of the University:
Author Note:

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BUSINESS PROPOSAL
Abstract:
The business sector chosen for the proposal is a travel agency which has just extended
its business over the social media platform. Thus a new team is being formed to handle the
social media business communication, specially directed towards managing the customer
reviews, interaction and handling complaints.

2
BUSINESS PROPOSAL
Basic Plan/ proposal:
Basic nature of the team:
The team will generally comprise of ten to twelve members, specifically of the
younger generation who are very well rehearsed with the social media platform and are quite
aware of the algorithm and social media analytics. The members would be subdivided and
allotted to maintain different social media platforms ranging from Facebook, twitter,
YouTube, Instagram and their official website.
Team’s vision, mission and Goals:
In the current global business scenario, the company has realised the importance of
having a social media presence and how people are incorporating in their daily lifestyle. In
such a scenario the team members will be extensively engaged in the digital marketing which
will create a virtual online store for the customers to view what the company has to offer. The
official website would be linked with all the platforms to showcase the places of travel, the
reviews and ratings of the customers as well as a separate section for handing complaints and
queries of the customers. This is commonly known as tourism marketing which is
significantly gaining prominence. The team will particularly look after cross-media platform
interaction for the company
Leadership style to be followed:
Since a team of young professionals is being created with a view of starting
something which the company has never ventured in, hence the leadership style also demands
to be relaxing, motivating and engaging. Hence the suitable leadership style identified is
Democratic or Participative Leadership style. The main reason behind this form of leadership
is every new project requires the flexibility of incorporating new ideas. Hence leaders play a
major role in encouraging the new team members to share their opinion, make judicious