Reference List and Assignment Details

The given document is a compilation of references to various books and journals, as well as online resources. It appears to be a collection of papers related to business, leadership, education, and technology, with a focus on providing insights into different topics such as entrepreneurship, innovation, and organizational management. The document does not seem to have a specific assignment or task assigned to it, but rather serves as a reference list for students or researchers looking for information on these topics.

Business Proposal & Written
Project

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN TASK...................................................................................................................................1
A.) Business Proposal.............................................................................................................1
B.) Make-up kit......................................................................................................................3
C.) Fashion/photographic make-up kit...................................................................................8
D.)Written Project..................................................................................................................9
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
In modern world, make-up has become important for every single person and plays a
crucial role in life of a woman or man (Pakroo, 2018). Make-up is a kind of substance that is
applied on face in order to improve and highlight features of face so as to look beautiful. Use of
cosmetics can be traced since ancient times and it was believed that it is a social customs. Pretty
strings organisation has been taken under this report. Present report will focus on making of a
business proposal which will include proposed advertisement, business cards etc., In addition to
this, things that are required for assembling a professional make-up kit like colours/shades,
make-up of different brands, brush, cleaner etc., is included along with their prices. Lastly, a
research has been done for analysing work of professional fashion photographic make-up artist
so as to present a realistic version.
MAIN TASK
A.) Business Proposal
Executive Summary : Make-up is determined as one of the essential factors that plays an
important role in everybody's life. It is applied on face to so as to highlight facial features and
other factors. Entire report will focus on making a business proposal made by a make-up artist so
as to launch himself/herself at market along with its company. Further more, cost that is required
for making a tools kit is explained so that entire procedure can be understood which is required
for making a make-up kit. It consist of materials like brushes cleaner etc., Lastly evolution of
make-up since 1920-1990 is included so as to understand development of cosmetics during this
period.
Overview of company : Pretty Strings is a small firm which wants to launch its business
recently in the market of United Kingdom so that people can recognise firm. Company is having
an around 70 employees that consist of skilled make-up artist along with hair dressers and
fashion designers. Company is providing with services and products like Eyeliner, Eyelash
curler, Hand Mirror, Red eye drop etc., at reasonable rates that can are affordable. In addition to
this, customers can hire their products in rents by giving minimal prices. Best thing about this
company is that products which they are providing are of superior quality and chances of skin
rashes is minimal (Molnar, 2018).
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Promotional strategies (Proposed advertising) : I have taken in use different strategies
related to promotions through which I can promote products and services of Pretty Strings
through which enhancement of sales can get done. Developing advertisement video for different
cosmetics. Putting flyers in targeted areas and posting ads on news papers can help company in
enhancing sales of product and services like Eyeliner, Eyelash curler, Hand Mirror, Red eye
drops, Tweezers, Blotting Papers, Wedges, Q-tips, Mascaras, Eye pencils, Eye prime, Bronzers,
Pencil Sharpener, Fake eyelashes and many more.
Business card :
Christopher Robin
Make-up Artist
Pretty Strings
75th Avenue, Queens Street, London.
6585874589
[e-mail]
www.prettystrings.com
Target market: Initially company is targetting as per demographic profiles and mainly
focussing on ladies who are aged between 18 to 60 years of age. I also targeted some other areas
as well as well through which enhancement of business can get done in different areas. Opening
the shops at different areas can help organisation in building up reputation in different areas.
Products and services: Company is dealing in various kinds of products but majorly they
are selling commodities like Eyeliner, Eyelash curler, Hand Mirror, Red eye drops and many
more. Because of unique procedure of selling their products company is getting maximum
benefits and sales and profitability is increasing day by day.
Benefits: Products that are provided by company are cost effective and materials that are
used for manufacturing these make-up products are natural which cannot harm skin. On the other
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hand, there are many other benefits as well that may aid Pretty Strings in gaining good
reputation at marketplace of United kingdom in short period of time (Morrell, 2017).
B.) Make-up kit
In order to become a proper make up artist it is required to have a proper kit so that to
apply proper make up on clients to make them beautiful. Being as an owner of Pretty Strings, I
have analysed that a proper kit can help a make up artist in putting right things on face of an
individual so that he/she can look beautiful. I have assumed that, both on and off screen carries
high number of differences where real heroes are make up artists as they are the one that can
make a person's face more beautiful. Using quality products with high brand names, an artist can
put right foundation or other things to make individuals much attractive. Being a make up artist it
is pretty much required for me to select different brand and products so that I can make others
more beautiful. It is also required that to use quality based cosmetics through which delivery of
different products and services can be done (Kong and at.el., 2017). A proper make up kit has
include different products which is being made underneath:
List of products in sub divisions are given beneath:
Products
related to Lips
Brand Colours/
Shades
Quantities Prices
Lipstick:
Lip pencils:
Lip Liners:
Cotton balls:
Cleanser:
Moisturiser:
Shop towels:
MAC/NARS
Illamasqua/
Inglot
Urban
Decay/Bobbi
brown
Ellis faas
MAC/NARS
Illamasqua/
Brown/Black
Purple/Dark red
Blue/ Pink/
Magenta
Brown/Black
Purple/Dark red
Blue/ Pink/
10 Grams
25 grams
3 pieces
3 Kilograms
25 pieces
19 pieces
56 grams
£15
£25
£72
£61
£250
£35
£65
3

Make-up
remover:
Inglot
MAC/NARS
Magenta
Brown/Black 18 pieces £35
Total Amount: £523
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(Sources: Beauty Cosmetics, 2018)
Products
related to
Cheeks
Brand Colours/
Shades
Quantities Prices
Foundation:
Powders:
Hand sanitizer:
Tissues:
Alcohol:
Brush Cleaner:
MAC/NARS
Illamasqua/
Inglot
Urban
Decay/Bobbi
brown
Ellis faas
MAC/NARS
Illamasqua/
Brown/Black
Purple/Dark red
Blue/ Pink/
Magenta
Brown/Black
Purple/Dark red
10 Grams
25 grams
3 pieces
3 Kilograms
25 pieces
19 pieces
£15
£25
£72
£61
£250
£35
5
I
llustration 1: Beauty Cosmetics

Powder puffs:
Brush cleaner:
Make-up
Brushes:
Palette and
spatulas:
Hand mirror:
Disposable
applicators:
Face primer:
Setting spray:
Glitter:
Inglot
MAC/NARS
Urban
Decay/Bobbi
brown
Urban
Decay/Bobbi
brown
Illamasqua/
Inglot
MAC/NARS
Illamasqua/
Inglot
MAC/NARS
MAC/NARS
Blue/ Pink/
Magenta
Brown/Black
Brown/Black
Purple/Dark red
Blue/ Pink/
Magenta
Brown/Black
Purple/Dark red
Blue/ Pink/
Magenta
Brown/Black
Brown/Black
56 grams
18 pieces
10 Grams
25 grams
3 pieces
3 Kilograms
25 pieces
19 pieces
56 grams
18 pieces
£65
£15
£25
£72
£61
£250
£35
£65
£61
£10
Total Amount: £1050
Products
related to eyes
Brand Colours/
Shades
Quantities Prices
Eyeliner:
Eyelash curler:
Hand Mirror:
MAC/NARS
Illamasqua/
Inglot
Ellis faas
Brown/Black
Purple/Dark red
Blue/ Pink/
10 Grams
25 grams
£69
£89
£306
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Red eye drops:
Tweezers
Blotting
Papers:
Wedges:
Q-tips:
Mascaras:
Eye pencils:
Eye prime:
Bronzers:
Pencil
Sharpener:
Fake eyelashes:
UrbanDecay/
Bobbi brown
Ellis faas
MAC/NARS
Illamasqua/
Inglot
MAC/NARS
Urban
Decay/Bobbi
brown
Urban
Decay/Bobbi
brown
Illamasqua/
Inglot
MAC/NARS
Illamasqua/
Inglot
MAC/NARS
Magenta
Brown/Black
Purple/Dark red
Blue/ Pink/
Magenta
Brown/Black
Brown/Black
Purple/Dark red
Blue/ Pink/
Magenta
Brown/Black
Purple/Dark red
Blue/ Pink/
Magenta
Brown/Black
3 pieces
3 Kilograms
25 pieces
19 pieces
56 grams
18 pieces
10 Grams
25 grams
3 pieces
3 Kilograms
25 pieces
56 gram
£61
£250
£259
£100
£98
£96
£102
£206
£650
£900
£206
£96
Total Amount: £3392
From above mentioned table, it can be said that proper make up kit would cost me around
£4965 in order to build up a proper make up kit with the help of different tools and techniques.
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C.) Fashion/photographic make-up kit
Products
related to
Hairs
Brand Colours/
Shades
Quantities Prices
Wax ( derma
wax)
Eye brow
plastic
Spirit gum
Medical
adhesive
Tooth
Collocational
Crepe hair,
Liquid Latex
Glatzan
stubble
Paste/stopple
paste
MAC/NARS
Illamasqua/Inglot
Urban Decay/Bobbi
brown
Ellis faas
MAC/NARS
Illamasqua/Inglot
MAC/NARS
Urban Decay/Bobbi
brown
Urban Decay/Bobbi
brown
Illamasqua/Inglot
Brown/Black
Purple/Dark
red
Blue/ Pink/
Magenta
Brown/Black
Purple/Dark
red
Blue/ Pink/
Magenta
Brown/Black
Brown/Black
Purple/Dark
red
Blue/ Pink/
Magenta
10 Grams
25 grams
3 pieces
3 Kilograms
25 pieces
19 pieces
56 grams
18 pieces
25 Kilograms
22 pieces
19 grams
£69
£89
£306
£61
£250
£259
£100
£98
£96
£102
£206
£650
£900
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Foam latex
Glycerine
and water
Tear stick
MAC/NARS
Illamasqua/Inglot
MAC/NARS
Brown/Black
Purple/Dark
red
Blue/ Pink/
Magenta
2 Kilograms
2 litres
10 pieces
£206
£102
£61
Total Amount: £3555
D.)Written Project
The concept of make-up is around 7000 years old. In initial years of this, people used to
take in use of lead ore and copper in order to make cosmetics. First make-up substantial was
made by ancient Egyptians. In modern world, women and men are using advanced beauty and
grooming products to look good, hide pores and to make much more smooth complexions to
look beautiful and attractive. Lets take a look in years of 20th century from where make-up
become an important part of life of both men and women (Zimmermann, Raisch and Cardinal,
2018).
Make-up in the year of 1920:
In starting of 1920s, there were ample number of cosmetics that were used by women so
that to create a specific look like “Evelyn Brent” who was a famous actress in that era. Every
single female aged in between 18 to 48 used to shade their lips and keep its shape like a Cupid's
bow, rimmed eyes and cheeks brushed with red shade because it was the trend of that era
(Muthalagu, 2017). On the other hand, it has also been analysed that make up was used to be
called as “paint” where good girls did not used to apply it because of restrictions from their
parents. In this year, beauty products or cosmetics that has been made by companies were not for
changing look of an individual but it was made to bettering the skin or to bring up natural beauty.
Make-up in the year of 1930:
Then in middle of 1930s, stock market got crashed which influenced women to bring in
changes in their make-up that they used to apply before. “Depression” word helped altering in
make-up of women. It is being analysed that around a quarter of existing employees of different
organisations became jobless because of stock market crash. “Greta Garbo” was the actress
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which inspired millions of women to pluck out their eye brows fully and divine to draw a simple
thin semi circle line at place of it. In a revolutionary manner, where black and white films
become coloured has helped both men and women to follow the silver screen stars.
Make-up in the year of 1940:
This was the year when World War II started where men who were working in offices
were than holding guns in their hands and women worked in doves (Calvo, Rodeiro-Pazos and
Fernández-López, 2017). This has made beauty cosmetics rationed in a tight manner, At the time
of war, European girls and women has to deal with shortage among beauty and make up its. This
changed the whole scenario for women as they started using home remedies as their substitute to
look beautiful. They used to take in use of beetroot juice so that their lips can stay stain and also
utilised petroleum jelly in order to give a proper dark shade to eye lashes or to shape their brows.
Make-up in the year of 1950:
Starting of 1950s, there were many cosmetic industries with high brand value names
pushed out small firms who were dealing in the same sector. In this decade, almost everything
became new from clothing style to cosmetics. Year 1940 which embraced natural beauty
products which got changed in 1950s where women started painting themselves with new
colours, inked themselves, overdone lines and a squeeze architecture. Women started matching
every single thing like lips and eye shadow to her purse, hat, gloves, shoes, etc. because this type
of look was ideal enough which became essential for them to follow to look beautiful (Lokshina,
Durkin and Lanting, 2017).
Make-up in the year of 1960:
This decade was being called as youth-oriented, and companies started making beauty
products with taking help of hippie culture where faces of women and men painted with flower
power (Ashraf, Gershman and Howitt, 2017). In this era, some of popular brands came in front
like Max Factor that brought up innovation among cosmetics. On the other hand, there were
some other popular brands as well like Covergirl, Maybelline, Revlon and many more. In initial
years around 1950s make up look was a little different like flicked upper eye line, matte eye
shadows with different shades like grey, green or blue) but in the 1960s decade, fashion along
with make-up was focused around eyes where rest of the body parts like face kept natural.
Make-up in the year of 1970:
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Both the decades, 1960s and 1970s where ample number of social movements took place
brought up heavy changes among political, economic, technological and social sections of
United Kingdom and of different countries as well. Liberation of women and feminism, helped
girls and females becoming much more powerful and effective in nature. It was found that more
soft along with natural look remained vogue to the whole decade. Apart from this, blusher,
bronze and cheeks were started becoming much more prominent. Blusher was made up of
powder and gel, on the other hand, bronzer was created so that to develop a proper gentle along
with sun-kissed look for women (Luftman, Lyytinen and ben Zvi, 2017). Away with this, Lashes
and Mascara came in different colours in tubes. Away with this, women also used to wear
mascara in both upper and lower lashes. As given in a report, “Punk” word carried a unique sort
of style which influenced women to go with this trend. It was a unique look as compared to other
mass fashionable trends. This look was much bold along with anarchic where black or red
lipsticks were mostly taken in use and eyes were made so that its shape can become like heavy
flicks. Upper eye lashes were dark in nature creating geometric shape so that to give a punky
touch.
Make-up in the year of 1980:
Girls and women along with men literally wore “paint” on their faces. Bold eyes along
with blush was being meant to something which is being mostly females of western countries
(Hill, 2017). 80s make was much more concerned with heavy eye shadows and really heavy
blush as well. It is being also analysed that many colours in eye shadows and tons of it was used
by women throughout this decade. Females in this whole era has kept their focus on blue shade
and used different related shades of blue. Before 1980s, people did not wanted to mole on their
faces. But, when Madonna came in front she took heart of men in high numbers which
influenced others to have a mole. Thus, it can be said that silver screen is having big hand in
changing perception of people related to make up. On the other hand, cosmetic industries have
also kept their focus on different areas. Then after that in the middle of 80s, pink blush was
heavily taken in use with a rough look like leather jacket, messy hairs and heavy sort of make up
on eye lashes. Women used to put blush more around their eyes and ears so that to become much
more catchy and attractive in nature. “Cheeky” word was mostly used by people for the women
who wore this type of make up (Barinaga, 2017).
Make-up in the year of 1990:
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Evolution in make up which was done in this year was majorly done around eyebrows,
eyes along with lips. This was pretty much simple but was somewhat statement for women back
then. It is being found that, eyebrows, lips and eyelashes of females used to be dark. Colours that
were mostly used by them were brown and purple. Jennifer Aniston who played the role of
“Rachael” in F.R.I.E.N.D.S. was pretty much famous back then and was a style icon for women
which used to wear light make up but darker shades on her eye lashes, lips and brows as well.
People used to take more in use of purple, pink and brown shades in while doing their lips. It was
done because of high trend that has been followed by them. On the other hand in UK, Stila,
Urban Decay, Hard candy were some famous brands that being created in between this instance.
Majorly, black honey lipstick which was purchased by women high in numbers. Apart from this,
on face women started applying foundation so that their skin colour from top to bottom can stay
equal. Away with this, cream shades on eyebrows so that to bring up a neat and clean look was
being utilised. Back then, popular lipstick shades were matte red, plum, brown, dark berry were
used so that to look much effective in nature.
Henceforth, it can be said that there were many changes that came in front in make up
and loved by human all around the world (Roberts, 2017). On the other hand, it is also been
analysed that major changes were being faced near by their eyes, cheeks and on lips as well. It
also showed that qualities as well have made different alterations. This has helped companies as
well through which they can hit their targets because they were making innovative changes in
cosmetics. Throughout these decades, organisations that have made many cosmetics have
majorly impacted positively on lifestyle of human beings (Goleman, 2017).
CONCLUSION
From above mentioned report, it is being concluded that, proper planning and setting
prices of different products are necessary before venturing. Apart from this, it is being found that
silver screen have also influenced many changes in all the traditions of make up. These
alterations has helped cosmetic industries in looking into different sections that aid in
understanding about the behaviour of customers after using their products. Major changes that
came in make up were related to eyes, cheeks, lips and other related places on face.
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REFERENCES
Books and Journals
Ashraf, Q., Gershman, B. and Howitt, P., 2017. Banks, market organization, and macroeconomic
performance: an agent-based computational analysis. Journal of Economic Behavior &
Organization. 135/ pp. 143-180.
Barinaga, E., 2017. Tinkering with space: The organizational practices of a nascent social
venture. Organization Studies. 38(7). pp. 937-958.
Calvo, N., Rodeiro-Pazos, D. and Fernández-López, S., 2017. Science and technology parks as
accelerators of knowledge-intensive business services. A case study. International
Journal of Business and Globalisation. 18(1). pp. 42-57.
Goleman, D., 2017.Leadership that gets results (Harvard business review classics). Harvard
Business Press.
Hill, A., 2017. Just business: Christian ethics for the marketplace. InterVarsity Press.
Kong, S.C., and at.el., 2017. Teacher development in Singapore, Hong Kong, Taiwan, and
Beijing for e-Learning in school education. Journal of Computers in Education. 4(1).
pp. 5-25.
Lokshina, I.V., Durkin, B.J. and Lanting, C.J., 2017. Data Analysis Services Related to the IoT
and Big Data: Strategic Implications and Business Opportunities for Third Parties.
International Journal of Interdisciplinary Telecommunications and Networking (IJITN).
9(2). pp. 37-56.
Luftman, J., Lyytinen, K. and ben Zvi, T., 2017. Enhancing the measurement of information
technology (IT) business alignment and its influence on company performance. Journal
of Information Technology. 32(1). pp. 26-46.
Molnar, A., 2018. Giving kids the business: The commercialization of America's schools.
Routledge.
Morrell, J., 2017. How to Forecast: A Guide for Business: A Guide for Business. Routledge.
Muthalagu, I., 2017. PLM (Product Lifecycle Management) System Administrator Process for
Document Management System (DMS) in Energy Devices Domain. International
Journal of Computer Engineering & Technology. 8(1). p. 03.
Pakroo, P., 2018. The small business start-up kit: A step-by-step legal guide. Nolo.
Roberts, M., 2017. Urban design, central London and the ‘crisis’ 2007–2013: business as usual?.
Journal of urban Design. 22(2). pp. 150-166.
Zimmermann, A., Raisch, S. and Cardinal, L.B., 2018. Managing persistent tensions on the
frontline: A configurational perspective on ambidexterity. Journal of Management
Studies. 55(5). pp. 739-769.
Online
Beauty Cosmetics. 2018. [Online]. Available through:
<http://www.imageconsultingschool.com/top-10-makeup-for-all-skin-tones/>.
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