Business Related Ethical Dilemma

Running head: BUSINESS RELATED ETHICAL DILEMMA
Business Related Ethical Dilemma
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BUSINESS RELATED ETHICAL DILEMMA
Part- A:
Packaging is not only just a container which provides protection to a product. In
maximum cases this represents the identity of the particular brand, as such; this is an extremely
strong weapon in the current battle for the customers. Some brands trying to mislead the
potential buyers by packaging and pressure the consumers to buy something which they may not
have any need. Sometimes companies use the labels that clearly mislead the customers. They
provide such information which is not true or is extremely exaggerated. Labels which display the
information regarding nutrition including cholesterol free, low fat, 100% pure juice and fat free
are some common examples (Slade & Prinsloo, 2013). If someone think of milk which is free of
fat for instance, one may think there are no calories in there whatsoever, when in fact that is not
the case. On another side, when the brands use images in packaging, they have the propensity to
create every visual more attractive than they literally are. When the inconsistency between the
picture and the original thing is huge, customers might end up being deceived. In addition few
small brands and some store brands try to emulate the way big brands package their products
while vending discount products, frequently leading to downhearted customers. Flourishing on
the success of habitat friendly products, several brands level the products “green”, when in fact
the product itself frequently does not stick to the same standards (Sjoekoer & Yazdanifard,
2015). For example, degradable waste bags literally remain accurate for decades in a landfill,
while lots of biodegradable packaging is gone in matter of days. Moreover, labelling and
packaging produce lots of surplus waste that gets hurl out once the customer has acquired the
product. According to customer affiliations clients are neither clueless nor particularly aware of
deceiving packaging practices. The power of care, in any case, isn't clear. In addition, it may be
contemplated that buyers are hoodwinked by the packaging practices in questions (Parıltı,

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BUSINESS RELATED ETHICAL DILEMMA
Demirgüneş & Özsaçmacı, 2014). One of such misleading packaging is done by a famous
Fairness cream. The box of the product portrays a woman’s face whose complexion is dark, and
after applying that cream on her face she gets a brighter skin. This kind of packaging is totally
misleading and unethical. The company is showing that fair complexion is more acceptable in
our society than a person having dark complexion. Along with a misleading issue, this brand is
also generating a racial issue with this type of images on the box.
Above mentioned dilemma can be justified by using the Virtue Ethics Theory. Virtue
ethics is at exhibit one of three critical approaches in regularizing ethics. It may, at first, be
perceived as the one that highlights the beliefs, or great character, instead of the approach that
anxieties commitments or rules (deontology) or that underscores the results of exercises
(consequentialism). Accept obviously some person in require should be had any kind of effect
(Hursthouse, 2013). An utilitarian will point to the manner in which that the consequences of
doing thusly will enhance thriving, a deontologist to the route that, in doing all things considered
the administrator will go about according to a moral administer, for instance, do until others as
you would be done by and a honorableness ethicist to the process that serving the individual
would be useful or obliging. A virtue is a brilliant nature of disposition. It is an air, particularly
settled in its proprietor something like that, as we say, gets it done down, not under any condition
like a tendency, for an instance, being a tea-purchaser—to see, imagine, respect, perceive,
require, pick, react, and respond in definite trademark ways. To have tolerability is to be a certain
kind of discrete with a particular complex point of view. An essential bit of this state of mind is
the wholehearted certification of a particular degree of examinations as elucidations behind
activity (PARILTI, KÜLTER & ÖZSAÇMACI, 2014). A sensible individual cannot be seen
essentially as one who, for example, hones valid supervising and does not trick. In the

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BUSINESS RELATED ETHICAL DILEMMA
occurrence that such activities are done in light of the reality that the master visualizes that
unwavering quality is the best type of approach, or in light of the way that they panic being
gotten out, as opposed to through observing "To improve the situation the most part would be
exploitative" while the germane cause, they are not the ventures of a certified personnel. A true
blue person cannot be seen essentially as one who, for example, admits all since it is actuality,
for someone can have the decency of trustworthiness not being lumbering or rash. The honest to
goodness singular sees "That would not be a truth" as a concrete (at any rate maybe not
superseding) motive for not propelling obvious verbalizations specifically state, and gives
required, yet not disavowing, weight to "That would be actuality" as an illumination beyond
making them (Van, 2014). A genuine person's causes and choices with respect to reasonable and
deceitful exercises reflect her points of view about validity, truth, and deceiving—clearly such
viewpoints show themselves concerning distinctive exercises, and to eager reactions as well.
Regarding reliability as they do, they pick, where possible to work with honest to goodness
people, to have honest to goodness mates, to raise their adolescents obviously (Shaw & Barry,
2015). People restricts, hates, laments misdirection, is not occupied by particular stories of
deceitfulness, hates or perceives frustrated about the people who win by cunning instead of
assuming they have been brilliant, is unsurprised, or fulfilled when validity conquests, is
paralyzed or vexed when those valuable to them do what is corrupt and whatnot. This virtue
theory emphasizes the morality and virtue of any individual or organization. Now, companies are
misleading with their packaging and forcing the consumers to buy such products which they do
not have any need. In addition, companies are also misleading their customers by doing
misleading labeling. This is a matter of ethics, this can be recognizing as an ethical dilemma in a
business sector.