Business Report on Digitalisation

Added on - Jan 2021

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Business Report
Table of ContentsEXECUTIVE SUMMARY.............................................................................................................2INTRODUCTION...........................................................................................................................3MAIN BODY...................................................................................................................................3Key impact of changes forces.................................................................................................3Impact of digitalization and industry 4.0................................................................................4Organizational Challenges......................................................................................................5Order winner and qualifiers-Implications for new value proposition....................................6Strength and limitation in operational strategies....................................................................7Resources and capabilities......................................................................................................7Building and sustaining continuous learning.........................................................................8Benefits of digital initiatives..................................................................................................9Impact of digitalisation in hospitality industry.....................................................................10Recommendations................................................................................................................11Proposed digital solution and initiative................................................................................12CONCLUSION..............................................................................................................................12REFERENCES..............................................................................................................................131
EXECUTIVE SUMMARYThis whole report focus on the increasing use of digital transformation and impact ofindustry revolution 4.0 on hospitality industry. Thus this will allow exploring the functions andideas which is related to industrial revolution or finding out impact it is having on the working.The report is all about the digitalisation its influence of operational strategy on techniques whichare the hospitality business and industry in way of achieving goal. The business report covers thefollowing topics like that of key impact of changes forces on the hospitality industry on UK likethat of customer expectation, growing competition and changes within product and service offeras well. This also covers the impact of digitalisation and industry 4threvolution on hospitalitysector like that from innovation, services automation while on industry 4.0 includes like that ofimproving decision making and increased invention.Further the business report covers the organisational challenge which includescompetition, customer expectation, technology, staff retention and recruitment. Strength andlimitation on operation strategy will be the most important and essential part of this report as willbe collectively describe about positive and negative impact. This will also complete resource andcapabilities of digital transformation which allow the process of dealing with thee models ofchanges. As it could be explained that there are many form of resources and capabilities whichwill be needed for hospitality industry like that of experience, expertise, time management,financial and digital transformation as well. The report further includes building and thensustaining the continuous learning within the operational culture will be explained.2
INTRODUCTIONOperational strategies defines to techniques that utilized by hospitality organization toachieve their goals. It is to give an overall focus that serves framework for carrying out all thecompany's activities. For improvement of these operational strategies, hospitality companiesutilized digitalization in the business. It is procedure of converting data into digital formattingthat info is organized into bits (Matt, Hess and Benlian, 2015).Digitalization is an essential todata processing, storage, transmitting, because it prevents data of all types in all formatting to becarried with the similar skilfulness and also mixed. This study is based on hospitality industrythat used digitalization for improvement of operational strategies. This report will explain keyimpacts of changes forces, digitalization as well as organizational challenges. It will stateimplication for new value proposition, current strategies and weaknesses in gathering operationalstrategies. Furthermore, report will explain need of resources and capabilities to support digitaltransformation. It will state benefits of adoption of digital initiative.MAIN BODYKey impact of changes forcesThe hospitality is growing industry in the UK. Changes in any of forces to businessaffects on overall industry. There are many forces of changes that impacting on whole business.Such as forces:Customers expectation:It is the most crucial force to change that affects on business. Inorder to that, growth of hospitality industry depends upon the customer expectation and theirexperiences. For increasing customer experiences, companies needs to change in products andservices according to customer expectation. For this way, they are giving the best products andservices to customer(Wilson-Wünsch and et.al., 2015).GrowingCompetition:It is also crucial force of changes in hospitality business. Highlevel of competition in hospitality industry affecting customer expectation and overall business.Organizations follow various technique for facing competition in the industry. Therefore, allcompanies of hospitality are offering the best products and services to customers as compared totheir competitors in sector.Changes in product and services offer:It is also critical force to changes in hospitalityindustry. These changes are affecting on overall hospitality sector. Because of, there are many3
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