Business Report - Coca Cola Amatil Limited

This business report provides a summary of Coca Cola Amatil Limited, including details of the board of directors, important investments and financial decisions, and recommendations of ASX CGC.

Running head: BUSINESS REPORT- COCA COLA AMATIL LIMITED
BUSINESS REPORT- COCA COLA AMATIL LIMITED
Name of the Student:
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Author Note

1BUSINESS REPORT- COCA COLA AMATIL LIMITED
Table of Contents
Introduction................................................................................................................................2
Discussion..................................................................................................................................2
About Coca Cola Amatil Limited..........................................................................................2
Details of Board of Directors.................................................................................................3
Characteristics of Board.........................................................................................................8
Important Investments and Financial Decisions....................................................................9
Recommendations of ASX CGC.........................................................................................10
Audit firm of the company...................................................................................................11
Measures taken by the company..........................................................................................11
Investors of Coca Cola Amatil.............................................................................................12
Financial statement analysis.................................................................................................13
Conclusion................................................................................................................................15
References and Bibliography...................................................................................................16
Appendix..................................................................................................................................18

2BUSINESS REPORT- COCA COLA AMATIL LIMITED
Introduction
Business report of Coca Cola Amatil Limited is prepared to address the brief
summary about the company, including the primary activities and performance of Coca Cola
Amatil Limited. The paper consists the details of the board of directors including their
personal and professional data like education, career history and remuneration. It also shows
the characteristics of the board of directors as per the personal and professional data available
of the board members. Further, this report comments on investments made by the firm and
the importance of such investments. Then, report identifies the audit firm of the company and
analyse their relation with the accounting information. This report also analyse the
recommendations followed by the company made by the Australian Stock Exchange and the
policies implemented by company for the ethical judgements and business ethics and analyse
the key recommendation of the ASX CGC. It identifies the top five investor of the company
and their significance of their ownership stake. Lastly, the report calculate the various
financial ratios like liquidity, profitability and capital structure to perform the overall
performance and financial performance of the Coca Cola Amatil Limited. The financial data
for the calculating the financial ratios are based on the financial report of the company for the
year 2017.
Discussion
About Coca Cola Amatil Limited
Coca Cola Amatil Limited is among the Asia Pacific’s largest bottling and
distributing company, which distributes and bottles the non-alcoholic and ready to drink
beverages. It is one of the largest bottler of the Coca Cola Company in the world. Coca Cola
Amatil operates cross a diverse group of businesses across the six countries those are
Australia, New Zealand, Indonesia, Papua New Guinea, Fiji and Samoa with more than

3BUSINESS REPORT- COCA COLA AMATIL LIMITED
14,000 employees (Coca Cola Amatil 2019). The product range of the company includes
spring water, fruit juices, carbonated soft drinks, sports and energy drinks, iced tea, coffee,
beer, tea, flavoured milk, cider, sprites along with the packed vegetables and ready to eat
fruits. Coca Cola Amatil Company started its business in 1904 as British Tobacco Company
Limited in 1909 and entered into the Australian food and beverage industry in 1963. In 1965,
Coca Cola Pvt Ltd purchased the company in Perth, which changed the path of the company
forever. In 1977, the company’s name changed from British Tobacco Ltd to Allied
Manufacturing and Trade Industries Ltd (AMATIL) and acquired the snack food and Coca
Cola bottling franchises in Europe. In 1986 to 1989, the company further acquired the Coca
Cola franchises for Australia, Fiji and Wellington along with the Deep Spring and Ecks
brands. Latterly, company keep its expansion and spreads its operations in South East Asia,
New Zealand, North mead and Eastern Creek and Fiji by acquiring the different brands and
franchises of Coca Cola Limited (Hess 2007). Today, it is comes among the Asia Pacific’s
and World’s largest bottlers and distributors of ready to drinks and non-alcoholic beverage
company. This tremendous growth of the company shows the brilliance in the company’s
performance in last 100 years.
Details of Board of Directors
The following table shows the details of Board of Directors:
Name Date of
Appoint
ment
Ge
nde
r
Ag
e
Designati
on
Qualification Experience Involvement
Ilana Atlas 23rd Feb,
2011
Fe
ma
le
62 Chairma
n, Non-
Executiv
e
Bachelor of
Jurisprudence
(Honours),
Bachelor of Laws
Senior executive
roles within
Westpac Banking
Corporation from
Chairman, Jawun
Pvt. Ltd; Paul
Ramasay
Foundation; Panel

4BUSINESS REPORT- COCA COLA AMATIL LIMITED
Director and Master of
Laws
2003 to 2010,
Managing partner
of Mallesons
Stephen Jaques and
practised as lawyer
for 22 years.
Member, Adara
Partner; and
Fellowship in
Sydney’s Senate of
The University.
Alison
Watkin
March,
2014
Fe
ma
le
53 Group
Managin
g
Director
Bachelor of
Commerce; Fellow,
Australian Institute
of Company
Director; Fellow,
Chartered
Accountants
Australia and New
Zealand and Senior
Fellow at Financial
Services Institute
of Australia.
Extensive
experience in the
food, beverage,
retail and financial
industries;
Managing Director
of GrainCorp Ltd
and partner at
Mckinsey &
Company in her
early career
Director, Centre for
Independent Studies
and the Business
Council of Australia
John
Borghetti,
AO
Decembe
r, 2015
Ma
le
61 Non-
Executiv
e
Director
Currently the CEO
and MD of the
Virgin Australia
Airline Group from
2010 and had
experience of 40
years in aviation
Director, Australian
Chamber Orchestra.

5BUSINESS REPORT- COCA COLA AMATIL LIMITED
including Qantas.
Catherine
Brenner
April,
2008
Fe
ma
le
45 Non-
Executiv
e
Director
Bachelor of Laws
and Bachelor of
Economics; and
Master
of Business
Administration
(MBA)
Senior
investment banker
advising domestic
and
International
clients. Director of
a public
company for many
years in the
property, audit and
risk, resources,
financial
services, health and
safety, building
materials, and
biotech sectors for
chairing
remuneration,
nominations
committees.
Member,
Art Gallery of New
South Wales Board
of Trustees.
JULIE
COATES
March,
2018
Fe
ma
le
55 Non-
Executiv
e
Director
Bachelor of Arts
and Diploma of
Education and the
Advanced
Current Managing
Director of
Goodman Fielder
Australia.
Retired Director,
Spotless
Group Holdings
Limited

6BUSINESS REPORT- COCA COLA AMATIL LIMITED
Management
Program
Several senior roles
at Woolworths
Limited, along with
the, Human
Resources Director
and Managing
Director of Big W,
Chief Logistics
Officer. A member
of
Woolworths
Limited’s
Management
Board, she
had extensive
experience with
Management and
financial
accountability.
MARTIN
JANSEN
Decembe
r, 2009
Ma
le
Non-
Executiv
e
Director
Bachelor of
Commercial
Economics and
Graduate of the
Executive
Development
Region Director,
Bottling
Investments Group
for China,
Southeast Asia and
Middle East. The

7BUSINESS REPORT- COCA COLA AMATIL LIMITED
Program Chief
Operating Officer
in Coca-Cola
Sabco. In 2001,
he was selected
operation’s Chief
Executive Officer
for in 12 countries
of Asia and Africa.
Latterly, he was
selected as a Non-
Executive Director
of Bottling
Company of
Equatorial Coca-
Cola.
MARK
JOHNSON
Decembe
r, 2016
Ma
le
58 Non-
Executiv
e
Director
Bachelor of
Commerce; Fellow,
Chartered
Accountants
Australia and New
Zealand; CPA
Australia; and
Fellow, AICD.
CEO and Senior
Partner of
PricewaterhouseCo
opers (PwC)
from July 2008 to
June 2012 and held
other senior
positions during his
30-year career at
Director,
Hospitals
Contribution Fund
of Australia (HCF)
and The Smith
Family; and
Member, UNSW
Australia School of
Business Advisory

8BUSINESS REPORT- COCA COLA AMATIL LIMITED
PwC and an
Experienced
company director
in both the listed
and private
companies.
Council and
St Aloysius’
College Council.
Characteristics of Board
The Board of directors and all level of management are committed toward achieving
the highest standard set by the company (Kim and Lyn 2016). The majority of Independent
Directors is high in the Board of Directors of Coca Cola Amatil Limited as the six board
members are independent and two is nominee of Coca Cola Limited out of the nine members.
The Chairman, Non- Executive Director (Independent) is Ilana Atlas; aged 62 has joined the
board on 23 February. She is completed her bachelor of Jurisprudence, Bachelor of Laws and
Master of Laws. She has vast working experience in business as executive and non-executive
roles across many industries (Coca Cola Amatil 2019). Alison Watkins aged 53 appointment
on March 2014 as the Group Managing Director, executive director. She has completed her
Bachelor of Commerce and various fellowship in different organisation. She had the
experience of working with the GrainCorp as Managing Director and other executive and
non-executive roles in food, beverage, retain and in financial field. Krishna Kumar
Thirumalai is the Non-Executive Director as the nominee of the Coca Cola Company. He
obtain the degree of MBA, Advanced Management Programme and Bachelor of Engineering.
He is the President of Coca Cola India and South West Asia and the Region Director for the
India, Bangladesh, Sri Lanka and Nepal bottling operations of TCCC. Paul O’Sullivan is
another independent non-executive director of the company. He is appointed as the board

9BUSINESS REPORT- COCA COLA AMATIL LIMITED
member on March 2017. He has the qualification of B.A. in Economics and Graduate degree
of Advanced Management Program. Previously, he had worked in banking,
telecommunication and oil and gas sector in Australia as well as overseas. Jorge Garduno,
join the company as non-executive director on May 2018. He had degree of BA in Business
Administration and Master in Masters in Management. As he is a nominated by the Coca
Cola Company of the Board of Director, he has a vast experience of leadership roles for the
Coca Cola across Latin America, Europe and Asia. Julie Coates joined the company on
March 2018 as Non-Executive Director (Independent). She have the Directorship of
Goodman Fielder Australia and Goodman Fielder New Zealand. Prior to this, she had several
senior roles at Woolworths Limited including Managing Director of Big W, Chief Logistic
Officer and Human Resources Director. Another independent non-executive director of Coca
Cola Amatil is Catherine Brenner. She obtained the Bachelor of Law and Bachelor of
Economics and MBA degree. She has the working experience as senior investment banker
advising domestic and international clients on a range of merger, acquisitions, privatisations
and capital raising.
Important Investments and Financial Decisions
From the Annual report of the year 2017, the five major investment and financial
decisions are identified. The first one is predominantly A Coca Cola Franchisee with leading
brands. This investment decision give the access to a portfolio of leading brands in diverse
range of categories, underpinned by decades of best in class marketing and product
innovation. Second one is route to market with scale and reach, this decision is helps the
company to reach the wide number of the customer as their customers rage is varies between
markets, but invariably includes small and lager supermarket, fuel stations, restaurants and
store corners. Third, large-scale, modern, low cost infrastructure, this helps the company to
produce the large quantity of quality product in low cost, which make the company an

10BUSINESS REPORT- COCA COLA AMATIL LIMITED
excellent beverage producer. The fourth one is steady cash flow from core Australia and New
Zealand Franchises. This plan help the company to generate strong cash flow for attractive
dividend payment and reinvesting in the business for the future growth. The last one is
growth opportunities including Indonesia and Alcohol and coffee providing upside
(Waemustafa and Sukri 2016). This plan helps the company to expand its business in
Indonesia. This investment decision is taken to develop the alcohol and coffee market of the
company across its operating countries. The main targets of these decisions are to mid-single
digit EPS growth, attractive dividend pay-out ratio, strong balance sheet and to get strong
return on capital employed.
Recommendations of ASX CGC
The following table shows the key recommendation of ASX CGC of Coca Cola
Amatil Limited:
ASX Principles Information/ Document
1. Lay solid foundations for
management and oversight
Charter of Board
Charter of Nomination Committee
2. Structure the board to add value Charter of Board
Charter of Nomination Committee
3. Act ethically and responsibly Company’s code of conduct- Trading
policies, corruption policy, HR policy
4. Safeguard integrity in corporate
reporting
Charter for finance and audit committee
5. Make timely and balanced disclosure Policy of disclosure and communication
6. Respect the rights of security holders Constitution and Policy of disclosure and
communication
7. Recognise and manage risk Charter of sustainability and risk

11BUSINESS REPORT- COCA COLA AMATIL LIMITED
Charter for finance and audit committee
Policy of risk management
Environment Policy
Water Policy
8. Remunerate responsibly and fairly Charter of people committee
Audit firm of the company
The audit firm of the Coca Cola Amatil Ltd and its subsidies is Ernst & Young of
Sydney, Australia for the year 2017. This audit firm states the following regarding the
financial information and auditor’s independence:
 They have audited the financial report of the Coca Cola Amatil Limited along with
their subsidies
 The financial report consist the consolidated balance sheet, comprehensive income
statement, change in equity statement, income statement and the cash flow statement
for the year 2017.
 They conducted their audit as per the Australian Auditing Standards.
 They fulfil the Auditor’s responsibilities stated in Auditor’s Responsibilities for the
Audit of the Financial Report.
 They are independent of the group as the auditor’s independence as per the
requirement of Corporation Act 2001 and the ethical requirement of the Accounting
Professional and Ethical Standards Board’s APES 110 Code of Ethics for Professional
Accountants relevant to the financial report in Australia (Tepalagul and Lin 2015).
 They also fulfil the auditor’s other responsibilities as per the codes stated above.

12BUSINESS REPORT- COCA COLA AMATIL LIMITED
Measures taken by the company
The Coca Cola Amatil is committed to build an ethical business culture in their
system. To ensure this commitment, company conducts their operations with honesty and
integrity (Backhouse and Wickham 2017). The company follows all the anti-corruption laws
of all countries in which they operate. The company also implemented the following policies
to ensure high level of ethics (Fleming 2009):
 Anti-corruption:- the company’s anti-corruption compliance program is developed to
ensuring the business of the company is conducted in ethical, affair and legal manner.
This guidance helps to operate the business with honesty.
 Ethical code for Non- Employee Directors and Suppliers:- company also have a code
of business conduct for non-employee directors and the supplier code of business
conduct for the same principles and values as the company’s code of conduct
(Cacioppe, Forster and Fox 2008).
 Ethical conduct administration: - this code is for the functions of the senior
management team as they follow the ethics and compliance programs and the code for
violations and discipline.
 Ethics line: - this the global online and telephone program, which provide the
information and records compliance, related to business ethics of the company to all
of their associates (Black 2001).
Investors of Coca Cola Amatil
The top five investors of Coca Cola Amatil are Coca Cola Holdings (Overseas)
Limited with 30.81% of the issued capital, HSBC Custody Nominees with 24.40% issued
capital, J P Morgan Nominees Australia Limited having 10.36% issued capital, Citicorp

13BUSINESS REPORT- COCA COLA AMATIL LIMITED
Nominees Pty Limited with 9.75% issued capital and National Nominee Limited with 2.31%
of issued capital. As the Coca Cola Amatil is the subsidiary of the Coca Cola and main
operation of the company is based on the bottling of Coca Cola ready to drink beverage, have
the highest skate in the company. HSBC investment is also very crucial for the company it
help the company to grow fast and HSBC is the second highest investor of the company
(Fayyaz and Nabi 2016). The rest three investors are the investment corporation of Australia
and played a major role in the company’s development. The following table give the clear
view of the investors of the company:
Registered Share Holders No. of ordinary shares Percentage of total issued
capital
Coca Cola Holdings
(Overseas) Limited
223,049,276 30.81%
HSBC Custody Nominees 176,629,541 24.40%
J P Morgan Nominees
Australia Limited
74,989,468 10.36%
Citicorp Nominees Pty
Limited
70,56,1548 9.75%
National Nominees Limited 16,707,222 2.31%
Financial statement analysis
To analyse the financial statement of the Coca Cola Amatil Ltd, this report calculate
the different financial ratios of the company as per the data available in the financial report of
2017. These ratios are:
I. Profitability Ratio:

14BUSINESS REPORT- COCA COLA AMATIL LIMITED
The profitability ratio is calculate to measure the profit earning capacity of the
company. Here, operating profit margin is calculate to measure the profitability of the
company (Lesakova 2017). The profit ratio of the company for the year 2017 is 0.38
same as the ratio of 2016. This show that company is consistence in term of the earning
capacity of the company (Rockley, L.E., 2013). The operating profit margin describes the
ability of the company to convert its revenue in profit. The company ratio for the year
2017 is 0.38, which may consider as the good ratio.
II. Asset Management Efficiency:
Activity ratios shows the ability of the companies to generate the profit from the uses
of the available resources. To measure the activity performance of the company this report
consider the Net Asset Turnover as Asset management efficiency (Axelsen, Green and Ridley
2017). The Net Asset Turnover ratio is 1.2 in 2017 that can be consider good because the
ideal ratio is one.
III. Liquidity Ratio:-
The liquidity ratio measures the company show the ability of the company to meet the
liabilities of the company. For this, report consider the Current Ratio to certain the liquidity
of the company. The current ratio shows the ability of the company to meet its liability
against its assets (Xia et al 2010). The ideal current ratio is consider as one, the Coca Cola
Amatil has the current ratio of 1.5 and 1.7 in 2017 and 2016 respectively. This ratio is
consider as good and state the company has the ability to paid up its liabilities by selling its
assets.
IV. Market Value
The market value of the company can be determined by using the different investment
ratios. Here, earning per share is taken to measure the market value of the company. The 0.6

15BUSINESS REPORT- COCA COLA AMATIL LIMITED
and 0.3 is the earning per share of the good, which is good and enough to attract the
investors.
V. Capital structure
The capital structure of the company is in good state and shows the enough capital to run
the business successfully in near future. As the gearing ratio of the company is high and
shows the growth in the current year compared to the last year.
VI. Cash flow management
The cash flow management of the company is very strong as the company has more cash
inflow compared to the outflow of the cash for the year 2017 (Benedito et al 2016). The
investment decision made by the management is estimated to be profitable for the company
in near future. Company also to mange to reduce its cost of the operation compared to the last
year.
VII. Overall financial management
The overall performance of the company is good enough to generate the profit and paid
the attractive dividend to their stakeholder as well as attract the investors. The ratios of the
company also reveals the decision taken by the management is also effective, which help the
company to increase the production, sale and profit.
Conclusion
This paper concludes that the members of the company’s board of directors are highly
qualified and experienced. There are more independent director are there in the board.
Company made many important investment decisions to expand their business in other
countries and to increase the productivity of the company. The company follows the all eight
corporate governance policies of the Australian Stock Exchange. The audit firm of the

16BUSINESS REPORT- COCA COLA AMATIL LIMITED
company is Ernst & Young, which is responsible for the audit of the financial report of 2017.
The company also adopt the various policies to ensure the ethics of the business. Further, this
report also highlights the top five investors of the company. Lastly, the financial statement of
the company shows the strong financial position of the company and ability to generate profit
throw out its business.

17BUSINESS REPORT- COCA COLA AMATIL LIMITED
References and Bibliography
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Backhouse, K. and Wickham, M., 2017. 1.4. a. CORPORATE GOVERNANCE IN
AUSTRALIA. Alexander N. Kostyuk Udo Braendle Vincenzo Capizzi, p.70.
Benedito, E., Corominas, A., Martínez, C. and Mas-Machuca, M., 2016. Single-site strategic
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management. Journal of the Operational Research Society, 67(7), pp.970-981.
Black, B., 2001. The corporate governance behavior and market value of Australian
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ethics and social responsibility and actions that may affect companies’ success. Journal of
business ethics, 82(3), p.681.
Coca Cola Amatil (2019). Board of Directors – Coca Cola Amatil. [online] Ccamatil.com.
Available at: https://www.ccamatil.com/our-company/our-board-of-directors [Accessed 29
Mar. 2019].
Coca Cola Amatil (2019). Our Company – Coca Cola Amatil. [online] Ccamatil.com.
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Corbet, S., Lucey, B., Urquhart, A. and Yarovaya, L., 2018. Cryptocurrencies as a financial
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Appendix
1)
2)

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3)
4)
5)

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6)

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