Business Report Introduction 3 MAIN BODY3 Question 1 Overview of Business Plan

BUSINESS REPORT INTRODUCTION 3 MAIN BODY 3 Question 1 Overview of Business3 Question 2 Business Plan 4 RECOMMENDATION10 CONCLUSION 12 REFERENCES 13 INTRODUCTION Business plan is a written document which summarizes the operational and financial goals of business and contains a projected profit and loss statement. This report will highlight business plan in which following aspects are included vision, mission, objective, company background, marketing mix, marketing strategy, SWOT analysis, PESTLE analysis, competitor analysis and budgeting. MAIN BODY 1 Question

BUSINESS
REPORT

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Question 1 Overview of Business..........................................................................................3
Question 2 Business Plan.......................................................................................................4
RECOMMENDATION.................................................................................................................10
CONCLUSION.............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
Business plan is a written document which summarizes the operational and financial
goals of business and contains a projected profit and loss statement. A business plan is also use
road map strategy that provides directions so business can plan it's future and help to avoid
losses in business (Burns and Dewhurst, 2016).
This report will highlight business plan in which following aspects are included vision,
mission, objective, company background, marketing mix, marketing strategy, SWOT analysis,
PESTLE analysis, competitor analysis and budgeting. It will also provide recommendations for
the successfully running of the new business.
MAIN BODY
Question 1 Overview of Business
Eight seeds Cafe serves quality products and services which they believe to be good
things in life. It was founded in 2019 and is presently situated at 170, Oxford Street, Melbourne,
Australia. It provides services all day, which includes, breakfast, juices, roasted coffee, cakes,
lunch, dinner and much more cravings for its customers. Some of the objectives the company
wants to achieve are as follows:
 Offering different vouchers and coupons to attract customers to attract customers.
 Conserving a list of its customers for mailing purpose, to make them aware about
the day to day offers.
Its targeted customers are 15- 55 years old. Its per year income counts to approximately
$15,000 to $100,000. It has its competitors such as Chicken's Joint and burger little, which are
well known fast food as well as coffee provider with strong business and marketing plan.
Moderate pricing structure is being used by them and also provides full course meal, due to low
prices it attracts its customers, which is a very less comparison for Eight Seeds Cafe(Storey,
2016).
For continuous growing in the dynamic market where the tastes and preferences of
customers are ever changing, it adopts marketing and promotional activities which include
distribution of fryers in the nearby surrounding areas, vouchers, complementary snacks and
dessert to attract more and more customers(Kopnina and Blewitt, 2018). So that, it can create a
strong market share and go ahead of its competitors effectively.

Question 2 Business Plan
A business plan is made for a long run in the market, it is basically a written description
which guides about the plan to be followed and strategies to be adopted for gaining competitive
advantage in the targeted market (Lam, 2018). Business plan of the 8 Seeds Cafe is as follows -
Mission
To provide reasonable products and food services to its customers with great quality,
along with a healthy, comfortable and positive surroundings.
Vision
To gain a substantial income by becoming the leading coffee owner, together with
keeping in mind the satisfaction and dignity of customers and also its employees respectively.
Objectives
 To maintain the quality of food and services.
 Providing a environment to its customers which is friendly and comfortable.
7Ps Marketing Mix
It is the blend of various tools such as product, people, promotion, etc. which are
controlled by the Eight Seeds for efficiently growing in the market(The marketing mix, 2019). Product: It provides a wide range of roasted coffee, mouth watering breakfast, lunches,
brunches, juices, etc. And also focusing on the extend the variety of roasted coffee by
exporting it from different places. Process: It provides the distribution process of its products in its cafe, take away services
are also imparted along with online delivery so that it is easily available to the targeted
customers. Place: Eight Seeds cafe is situated in Oxford Street, Melbourne and is planning to open
one more branch in Berkeley St, Carlton, as the level of competition there is
comparatively low(Stead and Hastings, 2018). People: It has currently 55 employees approximately working, and they are provided
training and skill development. So that, they can attract more customers and satisfy their
needs by providing quality goods and services. Physical Evidence: Packaging of the ordered products is done in a neat and clean manner
and also the environment of the cafe is soothing, comfortable for all the age groups
(Wynne, 2016).

 Pricing: It uses penetration method of pricing for attracting more and more customers
through initially providing lower prices along with good quality product, till the trust is
gain and then eventually increasing them.
 Promotion: It attracts the customers through advertising in pamphlets, newspapers and
also providing complementary dessert and snacks. Also, they offers free coffee to the
premium customers on order above $55.
Segmentation, Targeting and Positioning Strategies
Segmentation Strategy – Segmentation strategy refers to the marketing strategy in which
company divide the whole customers group into particularly group on the basis of some
particular characteristics. There are several types of segmentation, company can opt for. These
segmentation are as follows – Demographic, Geographic, Geo-Demographic, Behaviour and
Psycho-graphics (Ishak, 2018).
In case of Cafe 8 Seeds, Company will go for demographic segmentation in which
customers will be segmented on the basis of the characteristics of population.
Targeting Strategy – Targeting in marketing strategy can be define as the activity of company in
which they focus on the particular group of customers from the chosen segment and then try to
sell them products and services offered. There are various criteria, on which company try to
target their customers. These criteria are such as – income level, age group, gender, education
level, family background or occupation etc.
Cafe 8 Seeds will target middle to high income level customers with mostly focus on
youth and adult people.
Positioning Strategy – Positioning strategy is the marketing strategy in which company will
focus on the perceptions and brand images of itself in the mind of customers. It is done through
the positioning map (Hollensen and Opresnik, 2019).
Cafe 8 Seeds will take 4 dimensions – High Quality, Low Quality, High Price and Low
Price. On the basis of these dimensions, Cafe wants to position itself as high quality and low
price in the positioning map which will be follows -

Swot Analysis
SWOT Analysis will help Eight Seed's owner to find out the internal strengths and
weakness of the cafe which are controllable and also about the opportunities and threats arising
from the external factors which cannot be controlled(Strength, Weakness, Opportunity, and
Threat (SWOT) Analysis, 2019). It helps in finding out the position of the business in the
targeted market.
STRENGTH WEAKNESS
The cafe keeps its customers always at priority
and entertain them accordingly by providing
the quality products and services they desire
for, which results in more retention rate of
customers comparatively (McKenzie, 2015).
Eight Seeds provides mainly two to three
options for vegetarians, due to which the
customers does not come frequently.
Therefore, focus has to be done on serving the
variety for the vegetarians as well.
OPPORTUNITY THREAT
Eight Seeds can widen the scope of its targeted
market through expanding its business in
Carlton, where the opportunities for greater
profitability is more due to less competition in
that area.
The presence of strong competition is always a
threat for any business. Eight Seeds threat can
be the down turn in the economy due to which
customer ill switch to more cheaper
cafes(Sarsby, 2016). Also, its main competitor
offers comparatively very cheap prices for
services and food, which is a great threat for

Eight Seeds productivity and profitability.
Pestle Analysis
To get knowledge of the external forces of markets which affects the business as they are
uncontrollable factors such as tax reforms, income of customers, changes in technology, etc. and
finding out the opportunity and threats and finding appropriate solution for the same.
BASIS EIGHT SEEDS
Political Factors These factors influence the business in many ways, such as changes
in the rules and guidelines in relation to food and products for health
and safety purposes, or reforms in taxation(Scanning the
Environment: PESTEL Analysis, 2016). By taking proper measures
in delivering the food, purchasing of raw materials, etc. Eight Seeds
has to be efficient enough.
Economic Factors The increase in inflation rate can gradually affect the growth of the
Cafe, as the rates will rise, customers will reduce the frequency of
their visits, resulting in ultimate loss(Perera, 2017). But, in case of
high disposable income of consumer, they will more likely to hang
out in Cafes.
Social Factors There are many social; factors which affects the growth of cafe, such
as, now a days, the number of health conscious people is increased,
due to which they visit the cafe very frequently. Therefore, by
providing more healthy and organic food by eight Seeds can retain
its customers and attract the new ones (McKeever, 2016).
Technical Factors Outdated technology can lead to decline in profitability, such as use
of manual registers and no CCTV camera in the premises can have a
bad impact in growth of cafe. Eight Seeds can use new software for
keeping the records updated. For example: Quick Book software can
be used online which will help in increasing profitability gradually.
Legal Factors Many of the times the food checking legal authorities do surprise
visits in the cafe. To check the conditions and atmosphere and also

the hygiene of the employees, quality of the foods and services, etc
(Brijs, 2016). Therefore, Eight Seeds should not compromise on the
quality at any level of operation.
Environment Factors It includes the surroundings, if it is not clean and healthy whether
internal or external, no one will prefer to come to the cafe.
Therefore, more focus should be given on tidy and hassle free
environment by indoor and outdoor planting and keeping the area
clean.
Competitors Analysis
Competitor analysis refers to the part of analytical tool through which company, before
opening or expanding its business into new market analysis the competition level. It is one of the
most important section in business plan which tell stakeholders about how and which extend, the
company will get affected by competitors. It is done by Porter's five force model. Competitors
analysis (Porter's five forces analysis) of the “8 Seeds” Cafe is as follows -
Threat of New Entrants – Due to increase in innovation in foods and its items, the food and
beverage industry is becoming profitable in the Australia. This attracts new companies to open
hotel, cafe or restaurants (Kusumaningrum and Hidayat, 2016).
For the 8 Seeds Cafe, this factor is very high.
Threat of Substitutes – In Australian food and beverage industry, there are so many foods which
can be easily substitute by innovation of new food items. This substitute increase in level of
competition in the market.
Thus, there is high chance for the substitute of products and services offered by the Cafe
8 Seeds.
Bargaining Power of Customers – In this industry, the bargaining power of customers are so
high. If customers demand something very high, that means company has to produce that
particular product in order to maintain their business for long time. If any company don't fulfil
the needs, customers can switch to another company or brand (Aithal, Shailashree and Kumar,
2016).
For 8 Seeds Cafe, this factor is very high.
Bargaining Power of Suppliers – This industry has high numbers of suppliers. Thus, companies
should keep suppliers happy and satisfied.

For the cafe, this factor is also high.
Industry Rivalry – There is so much competition between all the companies working under this
industry. Thus, the company who just entered into this industry, will have to face tough
competition (Burns and Dewhurst, 2016).
For the 8 Seeds Cafe, this factor is high.
Budgeting
It refers to the process of making budget for the company and accordingly do expenses. It
will help company to determine their standard expenses & income with actual income &
expenses (Brinckmann and et.al., 2019).
Revenue Budget
Sales Amount in A$
Food sales:
Breakfast
Lunch food
Dinner food
Fast food
Thali system
300
500
400
600
200
Beverage sales:
Liquor sale
Draft beer sale
Bottle bear sale
Wine sale
300
400
600
700
Total Revenue 4000
Expenditure Budget
Expenses Amount in A$
Promotion cost:
social media cost
Advertisement cost
400
200

Website development cost
Marketing cost
100
300
Administrative cost:
Office rent, rates & tax
Salaries of administrative staff
Printing & stationary
100
350
50
Other cost:
Equipment cost
machinery
Interior cost
150
175
175
Total expanses 2000
Total Expected profit for the company are as follows -
Total Revenue A$ 4000
Total expanses A$ 2000
Total Expected Profit A$ 2000
RECOMMENDATION
Following strategies can be recommended to company which are as follows -
Marketing strategy
Marketing strategy is an organization's strategy which combines all of it's marketing
goals into one comprehensive plan. Company faces some barrier like cost, product, lack of
coordination, confusion in customers. It can be overcome by using marketing strategic plans. If
company reduces cost of their products, that will retain regular customers. Company can achieve
high profit through establish good contacts with new customers it will increase probability of
cafe. Company can overcome through product barrier by giving best product in quality with
varieties like cold coffee, hot coffee, cold coffee frapped etc. and fast food that will helpful to
retain customer in cafe. Some time cafe have to face some coordination problem with customer

that can be overcome by giving training to employees so that they able to give best services to
customers. These all ideas will fruitful for company to running cafe in market.
Promotional strategy
Promotion aims to enhance demand company's product or services. This strategy is
designed to inform, peruse and increase sales through discount. Advertisment etc. Eight seed
cafe have to faces barriers like promotion of product. For example customers doesn't trust on
online advertisement, that decrease customer's sales promotion. Overcome of this barrier through
giving advertisement through newspaper, magazine rather to social media so that will increase
trust of customer regarding company. If company claim 100% quality of product that will
helpful to gain trust of customers. Company can get more profit more if offers some combo
packs like buy two get one free, this type strategy will draw good attention in customers mind
regarding product and services.
Innovation strategy: Innovation of new and different product in market. while An Innovation
strategy means make a plan to grow market share or get profit through product and service
innovation. Company's barrier during innovating new product are lacking of financial support
that will decrease sustainability in market to overcome from this barrier if company start up to
allocating internal budget to reduce internal competition and focus activity on directly
delivering, this will be helpful to get access rather to expense high cost. Company failure to act
on opportunity and ideas. To overcome this barrier, if company start up to implementing
innovation model then it will support innovative ideas as company operational. Company can
also get good position in business market if company make some innovative combination. For
example Maggie with Manchurian, pizzas with different topping (like corn, oregano with extra
cheese and in thin crest form). Thus type of innovative ideas help cafe to overcome more and
more customers base with different taste.
Employment management strategy
Employees are crucial part for organization. Employment management strategy is
important for every organization. Company faces some barriers like employment barrier.
Employment barriers are lack of education of workers, behaviour and skills. That will give
negative impact to company because employees knowledge and their work service decides
customers feedback. Company can overcome from this barrier if company gives best training to
employees that will increase skills of employees and increases work efficiency. Employees

dispute regarding job that also leads unsatisfactory of employees. Company can overcome from
this problem if company gives attractive incentives that will attract employees and appreciate
employees for their work it will increase employee loyalty for work and gives flexible work hour
to employees that will helpful to retention of employees in company. Company use road map
strategy, in this company often, organizes some career discussion seminars, will help employee
for career deciding in future and keep employees enthusiastic for job. These all are suggestions if
company apply then company can easily overcome from barriers.
CONCLUSION
From the above report it can be concluded that business plan is very important document
for every companies whether they are expanding their business into another market or they are
opening new business. Business plan plays very crucial role in the achievement of organizational
goals by providing business management and employees road map about how to achieve them.

REFERENCES
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