Marks and Spencer Company Business Report Assignment

BUSINESS REPORT

EXECUTIVE SUMMARY
The present business report focuses on Marks and Spencer company which operates in
retail industry across the world. Aim of the study is to enter in developing countries of the world
which are like India and China with clothing products only. In order to make analysis of Marks
and Spencer company, basic three models are used which include External environment factors,
Porter's five forces and SWOT model. By making analysis of these models it will be founded
that company should enter in such emerging markets or not along with appropriate strategies. In
accordance to the Porter's Five Forces analytical framework, the cited apparel industry's business
has low level of threat of substitute items and new entrants. At the last, on the basis of SWOT
model Marks and Spencer has chance for entering in those countries who are under developed or
developing. With the help of effective strategies it has capabilities in order to boost up positive
influences and eliminate negative impacts of external environmental elements. Moreover, in
order to gain competitive benefits in these countries it should consider cost leadership as well as
product differentiate strategies.

TABLE OF CONTENTS
1. INTRODUCTION.......................................................................................................................1
2. FINDINGS AND ANALYSIS....................................................................................................1
2.1 External Environment factors...........................................................................................2
2.1.1 Economic..................................................................................................................2
2.1.2 Political or Legal.......................................................................................................2
2.1.3 Socio-cultural or demographic.................................................................................2
2.1.4 Technological...........................................................................................................3
2.1.5 International..............................................................................................................3
2.2 Porter's Five Forces Analysis...........................................................................................3
2.2.1 Threat of new entrants..............................................................................................3
2.2.2 Threat of substitute products....................................................................................4
2.2.3 Threat of existing rivals............................................................................................4
2.2.4 Bargaining power of suppliers..................................................................................4
2.2.5 Bargaining power of buyers......................................................................................4
2.3 SWOT Analysis................................................................................................................5
2.3.1 Strengths...................................................................................................................5
2.3.2 Weaknesses...............................................................................................................5
2.3.3 Opportunities............................................................................................................5
2.3.4 Threats......................................................................................................................6
3. CONCLUSION............................................................................................................................6
4. RECOMMENDATIONS.............................................................................................................7
REFERENCES................................................................................................................................8
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1. INTRODUCTION
Nowadays, apparel industry is growing rapidly in the worldwide and its products as well
as services are highly consumed by each and every people. Due to this particular condition, cut
throat level of competition is occurred where the firms not able to gain competitive benefits in
one market. In order to make solution of this particular issue, firms are trying to enter in those
markets where they have huge opportunities. In the present business report, Marks and Spencer
company is undertaken which has huge presence across the world. It is a public limited company
and operates in the retail industry worldwide. It provides home products, luxury foods items and
cloths in the world. In the current assignment, only clothing products are considered where
Marks and Spencer will enter in the emerging or developing countries. As compared to other
retailers, the cited firm provides better quality along with lower prices which is attractive point of
this. By taking base to this specific kind of attribute the people of developing economies will be
attracted in huge number.
Aim of the present business report is to expand clothing products of Marks and Spencer
company in emerging markets like India and China. Local community of these markets always
concerned towards the firm for higher quality and lower price of the cloths. The M&S business
enterprise has this characteristic and due to which it will able to gain competitive advantages in
the apparel industry. The present study shows about mega environment analysis and for which
two frameworks are taken into consideration. These analytical models are like External
Environment Elements and Porter Five Forces analysis. Apart from this, SWOT analysis is also
considered which helps to assess its capabilities for entering in emerging markets. At the end of
report, appropriate suggestions are given to M&S for taking expansion decisions with the help of
apparel products.
2. FINDINGS AND ANALYSIS
In the present section of the business report, some analytical frameworks and models are
used. The reason is that, they reflect situation of the apparel industry along with position of the
chosen company in appropriate manner. So that, management able to make better decisions that
in which ways the aim should be achieved smoothly. As per the current case scenario, Marks and
Spencer company is entering in India and China market with its clothing products. In order to
make analysis of this, basic three models are used which include External environment factors,
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