Business Report on British Broadcasting Corporation (BBC)

BUSINESS REPORT

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Type of BBC................................................................................................................................3
Size of BBC ................................................................................................................................4
Scope of BBC..............................................................................................................................4
Interrelation of function of BBC .................................................................................................4
Internal and external analysis of BBC.........................................................................................6
Influence of globalization on organizational strategy and decision-making...............................8
CONCLUSION..............................................................................................................................10
REFERENCES................................................................................................................................1

INTRODUCTION
Business reports is kind of assignment in that the manager use to analysis the particular
situation that can be a present life situation or a case study, by applying business approaches to
develop different types of suggestions to improve the process. BBC (British Broadcasting
Corporation) is a public serving broadcaster of UK (Klepac and et. al., 2020). Having its
headquarter in London. BBC is the oldest broadcaster in the globe and having huge number of
employees. This report will evaluate the type, size and scope of British broadcasting corporation
and interrelation of its function on organization structure, after that it will determine the intrinsic
and extrinsic influencer of business operation is analysed by SWOT and PESTLE analysis. The
impact of globalization on strategy of organization and its decision-making.
MAIN BODY
Type of BBC
The organization is a combination of people who are set up with motive of achieving the goals
and objectives. The current business industry have different types of organization (Mathias and
et. al., 2019). Basically the organization are differed from each other on basis of their purpose of
doing work. As some organization in the market are doing their activities to generate profit,
some are to build image in heart of society and few are doing work to promote the social cause
and wellness. The British Broadcasting Corporation is for profit organization performing its
activities to generated revenue (Manning And et. al., 2017). Its is a public corporation company
not a government or private corporation. The BBC is regularly increasing its profit margin with
innovative technology and attracting audience to prefer their broadcast for information. As per
the annual report of 2019 company £4.8 billion is total earning of company. The customer's of
the company is regularly increasing with the time as they are providing their information on all
the modern electronics. As the BBC has various channels on local and international the BBC 1,2
are two flagship channels of company. The documentary and cultural and news, children and
other channels are also provided by company as this will attract the customers. The radio is
another way to transfer the information they have approx ten station to reach the customer's and

generate the profit. The BBC is doing its all activities in order of attracting the customer's and
expand their business to generate more profit.
Size of BBC
As every organization is not operated for profit, yet businesses are started with profit motive it is
not necessary to come with huge workforce. There are different size of organization micro, small
, medium or large (Kessler and Scolnic, 2017). In micro size organization have very few people
in its work force that could be 10 employees in total as their area of operation also very small
they general deal in the surroundings people. Small organization have approx 10 to 49
employees' in total to perform its activities and their targeted customers are surrounding area and
other market as well. Medium size organization have 250 employee's and having a wider area to
attract the customer's their scope is basically high. The large organization have more than 250
employees' to perform the organizational activities. The distinguish of different size of
organization are based on number of employees they have in their workforce.
BBC is a broadcaster of public service in UK, the size of BBC is basically large as there
are 22,000 number of employees in the British Broadcasting corporation. The employees are
regularly doing their work an achievement of organizational goal. The BBC is regularly
recruiting more and more employees as per its work requirements. The BBC is a largest and
oldest broadcaster in public services.
Scope of BBC
As the organization scope is according to its size and motive to perform the activities. The
British broadcaster corporation is a large organization that have a huge scope in the international
market. BBC is a large organization having with huge number of customer's who are using the
data and information regarding the education, entertainment and other activity. The BBC has
increased its scope with developing its services in its field. The company is providing services as
per its value in the market of broadcaster. The company is a multinational firm of providing
digital services as having a large scope in current market.
Interrelation of function of BBC
The British Broadcasting Corporation is doing its all the function interrelated. The manager is
trying to monitor all the activities which are performed in the organization. The department of