Business Report Presentation and Pitch on Innovation

Innovation

Table of content:
• Introduction
• Importance of using commercial/ innovation funnel
• Assessment of risk
• Value analysis of frugal innovation
• Techniques for testing the effectiveness of new drink
• Resources required
• Tool to protect intellectual property right
• Conclusion

Introduction
Innovation is mainly associated with using
new technologies and creative way of
thinking to add value and new features to a
pre-existing idea or product to make
substantial change in a product or services
with the aim of improving its efficiency

Importance of using commercial/
innovation funnel
Use of commercial funnel is made by organisation like Delamere Dairy to have better
marketing and focus on converting prospects into target market to develop a high interest
in customers to warrant them into sales funnel segment. The importance of commercial
funnel for Delamere Dairy comprises of fact that it supports attracting customers and
converting them loyal consumer through effective marketing and advertising and also
ensure quality services to keep its customers happy and inspires referrals.