Importance of Marketing & Academic Skills in Business Perspectives
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This report focuses on the importance of marketing & theories in business perspectives. It discusses the role of marketing functions within a business context and the academic skills required for students to be successful undergraduates.
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Business Report
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INTRODUCTION The concept of marketing is important and it is necessary to focus on so that goals are accomplished within time period. Main aim of this report is to understand the importance of marketing & theories in business perspectives.Sainsbury,a multinational retail supermarket firm located in United Kingdom. It is located at global scale and has number of competitors such as Walmart, Amazon Tesco etc. This report comprises of role of marketing, finance, operations productions & human resource and academic skills necessary for being a successful undergraduate students. MAIN BODY Discuss role of marketing functions within business context Marketing functions are important which are to be considered in proper manner so that goals are accomplished. There are various types of functions which are discussed as follows- Marketing function Marketingfunctionincludessale,promotion,advertisingactivities.Inrelationof Sainsbury, they uses this function in order to achieve marketing objectives (Havemann, 2017). Finance function It is another function in which it comprises of activities like auditing, reporting, cross checking of transactions etc. Sainsbury also perform this finance function as finance department of firm manages & maintains all the record of transactions. Operation & production It is also crucial function of firm in which production is a function in which manufacturing of goods and other activities are carried out. Whereas operation includes process in a way raw materials are being processed into final output (Humadi, 2019). Human resource function It is a function in which recruitment, selection, firing activities are being executed. In reference of Tesco, HR of a firm fulfil these functions with proper considerations. Importance of functions These functions are important as because with consideration of these function it helps them in achieving of objectives in proper manner. It is duty of manager to make assure that these roles as well as functions are properly fulfilled and executed. Academic skills which are required for students It is essential for students to become a successful undergraduate. To achieve this, various skills are needed such which are discussed as follows-
Time management skills- It is an important skill which is needed by students as because without managing of work and other activities it is not possible to achieve output. With help of time management skills, it is easy to organise everything in proper manner. ICT Skills-It is another crucial which is needed at priority level because in this information, communicationandtechnologicalknowledgeisrequired.Tobecomeasuccessful undergraduate students, ICT skills are important at every aspect (Khojaeva, 2020).
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CONCLUSION After a brief analysis above report, it has been concluded that it is essential to focus on functions and operations so that goals are accomplished. So, discussions have been made about functions of marketing & academic skills. It is being evaluated that it is necessary to focus on these so that decisions are being undertaken in proper manner. Moreover, it is crucial to states that knowledge is important which is to be used efficiently. REFERENCES
Books & Journal: Havemann, 2017. Formative assessment for postgraduate academic skills development in arts. Bloomsbury Learning Environment. Humadi, 2019. The Role of Marketing Functions for Wholesalers of Consumer Products in Enhancing the Loyalty of Retailers.Tikrit Journal of Administration and Economics Sciences,15(46 Part 1). Khojaeva, 2020. Marketing service in management of enterprises as a basic function.TRANS Asian Journal of Marketing & Management Research (TAJMMR),9(3and4), pp.23-36.