Organisational Structure and Strategies of BBC

Business Report

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Company background.................................................................................................................3
Organisational structure..............................................................................................................4
SWOT analysis of BBC..............................................................................................................5
Pestle analysis.............................................................................................................................6
Concept and theory of globalisation...........................................................................................8
Organisational strategy & impact of digital revolution..............................................................9
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Organisational structure of company is determined on basis of activities such as rules,
policies, regulatory measures, role & responsibilities practised to achieve the ultimate goal or
objective. Different form of information flows between organisational levels is also defined by
company structure. One of the leading public service broadcasting corporation is BBC that deals
with entertainment & media management nationwide. The below report discusses about size,
scope , internal and external factors impact on business environment of chosen firm. The
assessment shows different organisational strategies adopted by following organisation to
compete the new technological firms in mass media industry.
MAIN BODY
In relation to different functions performed in multiple departments, business culture ,
size and scope company structure is determined. BBC is a statuary corporation established by
Royal Charter founded in 1927, London(UK). The mass media enterprise provide TV channel
service, regional programmes, live radio or music broadcasts, 42 above language information &
daily news etc. to educate as well as entertain general public of country.
Company background
Type - BBC is a public mass media corporation that functions in department of
digitisation, culture, sports & media.
Size – The oldest national media company have around twenty-two thousand full time
staff employees. Also the company provide flexible working hours to many individuals in form
of part-time work, fixed contract basis etc. adding on to thirty-five thousand plus as total
number of employees connected with BBC.
Scope – A media management organisational structure include various market segments
consisting of news-agencies, television channel stations, journals, entertainment industry,cable
operations, radio stations, newspapers & magazines etc. Therefore, importance of mass media
company today in order to entertain and educate maximum crowds has risen in recent years. In
context with BBC, scope of mass media organisations is discussed below:
Regulatory media framework: The legal laws are formed by British council to regulate
media activities and guide general public in trusting news channels that shows relevant content
useful for them.

Ethical reporting values: In context of BBC, according to ethical values of media
management uses print media, electronic medium & online blogs to highlight current trends of
economy.
Information about society issues at large: Chosen firm appoint reporters to conduct
useful debates,. Live interviews, discussions etc. on various societal issues arising in society as
whole. also different suggestions recommendation to resolve such problems are shown to
public .This help people at large get useful information about what is going on in economy.
Development of mass media: Today's youth is aware and vocal about information
provided by media organisation. With rising awareness, many young leaders show interest into
the profession of mass communications today. In relevance BBC, provide different courses of
electronic media & print media that help student choose their profession in mass media industry.
Policies & procedures of reporting government & other authorities: News channels have
power to set standards of objectivity in criticism amongst different public & private sector
authorities. Selected corporation also follow multiple processes set by company to discuss such
topics & drive conclusion accordingly. The procedures to do media operations run under
complete control mechanism by BBC.
Organisational structure
In context with chosen statuary corporation, BBC hierarchy structure consist of Board of
governor, executive, creative, journalism and commercial board. The executive boards is the
head of creative, journalism & commercial board managers. Queen is one appointing governors
of boards to whom executives report on regular basis. Twelve trusted members are selected for
governor position and nine as executive directors under them (Junsheng and et. al., 2019. This
team of BBC corporates perform business operations driven form core values that are creativity,
trust, respect, teamwork, quality and target audience.
Public relations play a very important role in formulating organisational strategic
structure in mass media market. The high level executive of BBC aim at creating a positive
image of their brand amongst public so that it outlines worth of their news or campaigns
circulated nationwide. Before organizing a certain function , event marketing is done by
professional firm advertisers. This came be done through social media marketing by managing a
Facebook page, linked in profile , you tube channel or Instagram page etc. media relations is not