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Writing a Business Report : Assignment

   

Added on  2020-03-28

12 Pages3363 Words62 Views
Running Head: Business Report Based on MonetA BUSINESS REPORT BASED ON MONETNameInstitutionCourseDate

Business report of Monet 2A BUSINESS REPORT BASED ON MONETExecutive summaryThe purpose of this business report is to critically analyze and evaluate the decision madeby 5 holiday resorts to merge into one big business/ company. The five resorts have reached a final mutual decision to merge and operate under one management with an intension of increasing on their revenue/ profitability level and providing an improved standard of service to their customers. The new merged company brand is Monet which now offers a diverse and wide range of living quarters, among others include; homes to luxurious suites, beds and breakfast andback packers all around Australia. The company also provides alternatives to its customers who would prefer to use online booking. The company offers booking opportunities through popular holiday booking websites which include booking.com, travel.com, among others. All the booking are managed in a single website that is supplemented by a mobile application. The report will therefore investigate and establish the strengths, weaknesses, advantages and disadvantages of the decision made and where possible, recommendations will be made basing on the report findings.AssumptionsDuring the transformation, as the business amalgamates from the five different resorts into one business units, Monet, various assumptions were made. Among others included; the merging of the firms will cause an inevitable improvement in the quality of services rendered to the customers. As seen in the executive summary, improving services was one of the primary basic goals of the merging, implying that the firm directly assumed that there is going to be a guaranteed improvement on service delivery.

Business report of Monet 3It is also assumed that the amalgamation of the firms into one business unit will ultimately lead to an increase in the sales and revenue of the new big business. The new company is expected to enjoy economies of scale which include managerial economies of scale, research economies of scale and many others which are characteristic advantages enjoyed by large firms. It is also expected that the operational cost of the firm will go down as a result of the merging. The cost efficient strategies being adopted by the firm will help in reducing the total costs incurred by the business. The development of a single website will perfectly and effectivelymanage the customer bookings, while the customers will be able to perfectly operate the new mobile application developed for the company (Chen, Hsu, & Tzeng, 2011, p.920)As a result of merging, it is assumed that the level of risks and uncertainties will considerably reduce. Some of the risks such as high levels of competitions, inability to meet the financial demands of the company are all expected to be curbed. This therefore implies that the business is expected to progressively and steadily improve and expand its operations. In the course of the merging, it is expected there will be a tremendous improvement in the level of technology which will improve on the business efficiency of the new company (Chiu, W. Y., Tzeng, & Li, 2013, p.50).Critique of the final decision reached by the senior management of Monet This part of the report is intended to provide a detailed evaluation and analysis of the management decision in merging into one big company. This will help in drawing of the recommendations that can be used for the firm’s future effective operations and expansion.Customer loyalty scheme (monetLoyalty); Monet’s decision to create a customer loyalty scheme (Monet loyalty) will considerably boost and increase on the company sales.

Business report of Monet 4literature reports by various research conducted in customer care indicate that customers are always willing to come back for as long as they get high quality services accompanied by a friendly customer personnel (Mircea, Ghilic & Stoica, 2011, p.50). This therefore implies that Monet’s decision to organize and design a specific team to handle the customers is a good decision towards boosting and increasing the company sales. It is however very important that the company considers the communication skills and strategies to be used by the customer department. It should equip the team with the best skills on handling customers from a cross-cultural environment. The ability of the customer care team to provide free tours is one of the promotional strategies that can be used by the company to attract new customers. It is therefore vital for Monet to create a customer loyalty scheme (Seelos, & Mair, 2007 p.60).Developing of interactive tools to provide choice to customers; a decision on developing interactive tools to help customers choose a particular tour they would wish to take isvery vital to the company. This is a stronger way of creating product differentiation in the business world. By the company being able to offer services that are not usual to other competitors, Monet has a high prospect of attracting new customers to their business. The interactive tools provide the customers with a diverse experience to take on their sovereignty. This is also a good strategy for the expansion of the business. To a great extent however, this strategy may not work if it is not analytically designed to meet the customer’s expectations. It is therefore important that the development team conducts a thorough research to find out the needsand choices of the customers.Developing an integrated ERP solution; the company’s decision to develop an integrated Enterprise resource planning (ERP) software is the most crucial decision it is undertaking. ERP is a multi-functional management software used for the general optimization

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