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Role of Functions in Tesco

   

Added on  2023-01-12

6 Pages1000 Words54 Views
Business Report
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INTRODUCTION...........................................................................................................................3
Importance.......................................................................................................................................4
CONCLUSION ...............................................................................................................................5
REFERENCES................................................................................................................................6
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INTRODUCTION
There are different types of functions or department those who perform their operations
within an organisation. All these functions are essential for organisational successful growth and
profitability (Laisasikorn and Rompho, 2019). Present report includes the role of finance,
production, marketing and human resource within Tesco. Company operate their functioning as
British multinational groceries and general Merchandise retailing organization. In addition to this
importance of different function is also being covered in this report.
Marketing
Marketing function is one of the most essential activities that formulate relationship
among consumers and organisation by offering products and services to them (Kumar and
Mishra, 2019). This function is responsible for branding organisation the marketplace through
advertising and interacting with customers. This function is responsible for the subsequent
growth of entity. In marketing function, activities such as research, communication, planning,
product development, promotion selling and more are conducted with an aim to increase overall
sales ratio of organisation. For example, the company used adverstiment on social media for
aking people aware baout its new product and encourage them for purchasing that helps to
increase sales. It includes sales promotion in Tesco through clubcards, free gifts, point of sale
materials etc.
Finance
Finance is termed as a life blood of any business entity. This function is related to
acquiring and utilising funds for efficient operations within an organisation in order to make sure
that all the operations within company run smoothly (de Waal and et. al., 2019). This function
maintain proper budget of organisation as to control cost, increase profitability and enlarge
market share holding of entity. For instance, the given company can use sources of funds like
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