Business Report on Air New Zealand

This report analyzes the strategic and resource management practices of Air New Zealand, including resource integration management practices, key theories and models, validity and reliability of general adoption of choices, key strategies affecting planning and development, and evaluation of the impact of key strategic responses on the operational objectives of Air New Zealand.

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BUISNESS REPORT ON AIR NEWZELAND

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Table of Contents
1. Introduction..............................................................................................................................3
2a.Resource integration management practices of Air New Zealand..........................................3
2b.Evaluation of the key theories and models that underpin the contemporary resource
management practices within Air New Zealand..........................................................................3
2c.Validity and reliability of general adoption of choices...........................................................3
2d.Key strategies affecting the planning, development of policy, implementation and
management of resource integration in Air New Zealand...........................................................3
2e.Evaluation of the key strategic response on the operational objectives of Air New Zealand.3
2f. Application of theory and practice to manage the strategic and systematic integration of
resources and develop strategies to improve the resource integration process of Air New
Zealand.........................................................................................................................................3
2g. Evaluation of financial and operational risks of Air New Zealand........................................3
2h. Cost-benefit analysis scenario to justify the need of buying of more planes or domestic
sources must be outsourced for Air New Zealand.......................................................................3
3. Conclusion...............................................................................................................................3
Reference list:..............................................................................................................................4

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1.Introduction
The underlined study focuses on the development of the various strategic and resource
management practices of Air New Zealand. It focuses on the overall brief planning and
development of the various key management practices for increasing the overall business of Air
New Zealand in the world (Amankwah-Amoah et al. 2017). There are also suitable theories
made for analyzing the various opportunities regarding increasing more profit for the
organization. It also analyses the various limitations that add to the weakness for spreading the
business of Air New Zealand. The study analyses the opportunities for increasing more and more
opportunities for developing the overall business of the organization in a worldwide scenario. It
helps to provide a vivid analysis of the overall management structure and decision for running
the organization in a more smoother way in the future.
2a.Resource integration management practices of Air New Zealand
Air New Zealand is regarded as one of the most effective airlines organization in the whole
world and also in New Zealand. The organization provides the most effective resources for
making the service more beautiful to the various customers all over the world. Air New Zealand
provides an efficient blend of the various human resources, financial resources and technological
resources for the customers (Carson & East, 2018). The organization provides a set of skilled and
efficient resource integration management service for providing more satisfied service for the
customers in the market. Human resource consists of an efficient range of skilled workers who
helps to provide the maximum benefits for the customers who avail the service of Air New
Zealand. The workers talk with the customers in a polite and gentle way to provide the most
efficient service and tries to maintain and everlasting relationship with the customers. They
provide meals according to the choice of the customers and maintain a polite relationship with
the customers.
According to Chen et al., (2017), the financial sources of Air New Zealand also provide a
competitive advantage for the customers. The positive growth rate of the organization also helps
to increase and encourage more improvements in various areas like modification of the airport
and the various extra service facilities for the customers. It maintains a high amount of financial
resource as most of the financial deposits comes from the various deposits of the company. It

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helps to provide a strong boost to the overall growth of the organization and maintain a strong
position in the market.
The technological sources of Air New Zealand is also an important part of the resource
integration management practice for Air New Zealand. As part of one of the most effective
airline organization it provides a wide variety of advanced technology for the customers (Chung
et al., 2015). The on board service, cancelation of tickets and the online booking system of
tickets has made it more easier for the customers to avail the airline service in a more easy way.
It provides a variety of luxurious and comfortable service by giving a wide variety of meals
according to the choices of the customers. The organization also offers an advanced and easy
process of check in process for the customers by which they can board the airline in a more easy
way. The organization offers a new way for the passengers by automatically offering the lug
gages for the customers so that it becomes easy for the customers to avail the service in a more
convenient way (Cui et al., 2016). It provides the most efficient mode of handling of the baggage
process for the customers by enabling an automatic baggage process for the customers so that
they can easily make it to the air line in a more easier and convenient way. The customers can
also enjoy a lot of features while boarding the plane as they can play games and watch
televisions on the flat LCD screens.
The innovative resource management practices make it more suitable for the customers to enjoy
a more leisure and hassle free service from Air New Zealand. It also helps to reach the customers
to their required destination within the stipulated time and make the organization more popular to
the variety of customers in the future.
2b.Evaluation of the key theories and models that underpin the contemporary resource
management practices within Air New Zealand
The resource management practices of Air New Zealand helps in providing the most efficient
service for the customers. The resource management practices involve the financial, human and
technological resources. These are the combination of the major resources which helps in
providing the most prominent service for the customers. There are various theories and models
which supports the key aspects of the resource management practices of the organization (Daft &

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Albers, 2015). It also assists in developing and maintaining a precise airlines management
system for the customers. The main aim of the organization is to satisfy every aspects of the
customers and provide all the detailed service for the customers.
Human resource management theory and model:
Motivational theory
The motivational theory is one of the important theory which assists in providing the correct
motivation for the various employees working in an organization. It provides the correct need for
motivation of the various workers in the organization. According to this theory the basic needs of
a person has to be fulfilled like food and shelter for leading a more better life in the future. It
assists to keep the employees more safe and also makes the employees to feel more urge for the
workers to work hard for the organization (Slack et al., 2013). The workers of the Air New
Zealand organization feel more comfortable and safe as they are provided with the basic
amenities by the organization. It also helps the organization to recruit the best talent of workers
from the bunch of employees for helping in providing mire growth for the organization in the
future.
Theory of performance
The theory of performance is also an efficient theory that helps to provide an extra benefit for the
employees based on the growth in their performance in the future. It helps in bringing out the
best service from the workers by an efficient planning and coordination of the various functions
within the organization (Stevenson, 2015). This theory helps to provide the best out of the
performance of the employees and tries to provide the best result for the organization.
Technical resources management theory:
Providing efficient management of technical sources
The technological resources management theory helps in providing the correct training for the
employees working for the organization. It assists in providing the correct training for the
various employees working for the organization and maintaining the right development of the

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organization. The providing of the correct technical training and expertise for the workers
enables the workers to become a successful future leader. It assists in providing the correct
growth for the employees and also provides the correct technological knowledge fort the
workers.
The analysis of the resource management practices enables Air New Zealand to develop and
become one of the most advanced airlines system in the whole world. It enables the organization
to become more popular and become the global airlines system across the whole world. The
efficient management of the advanced technologies by the workers enables to make the
organization more advanced and more profitable in the future. It also helps to maintain a good
relationship with the customers and also become one of the most advanced technological airlines
system for the whole world.
The transformation process reflects on providing a correct analysis of maintaining exact growth
of the Air New Zealand and has to provide a correct analysis regarding providing of correct
seating capacity and offers in comparison to the other competitors of Air New Zealand.
2c.Validity and reliability of general adoption of choices
The reliability and validity of customers is an essential part for the making an organization more
profitable in the future. It assists in making an organization more popular in the future and also
enables to rectify the various strengths and weakness of the organization. The Air New Zealand
provides the most efficient technological and human resource management system for the
customers. According to DaSilva & Trkman (2014), it increases the goodwill and reputation of
the organization. The advancement in the technological system helps to bring out a new outlook
for providing a better service for the customers. It helps to source a new range of opportunities
and create a more enjoyable journey for the customers. The organization assists in bringing a
more comfortable and faster means of service for the customers by making the on board journey
more comfortable.
The Air New Zealand also maintains an efficient human resource system for the customers. It
helps to maintain a long term relationship with the customers and also increase the growth of the
airlines in the future. The workers of the organization provides a wide range of services for the
customers like providing the variety of meal service and also other extra benefit for the

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customers(De Grosbois, 2016). The management of the organization maintains an efficient
payroll system by providing a suitable pay system for the employees. It helps to maintain a
organized and disciplined employee management service. The entire management system works
hard for the growth of the organization and also making it a more advanced system in the whole
world. The reliability of the Air lines service has also made it popular among the customers and
also has attracted a lot of customers in the future (Duygun et al., 2016). The improved and
advanced customer service makes the airlines system one of the most popular and efficient
airlines system in the whole world.
2d.Key strategies affecting the planning, development of policy, implementation and
management of resource integration in Air New Zealand
The Air New Zealand is one of the most advanced and developed airlines systems in New
Zealand. There has to be a proper planning, development of the various policies and management
of the resource integration in the organization. It helps to provide a systematic and developed
airlines service to the customers. There are various strategies taken by the management of the Air
New Zealand to provide the best possible service for the customers. It helps in maintaining the
most affordable and best service for the customers.
The strategic implementation and choice making is one of the most important method for
planning of the various resources needed to maintain the airlines service. Strategic alliance is an
effective procedure by which the air lines organization can maintain a better position in the
market (Fageda et al., 2015). It makes a strategic alliance with another airlines company for
making a better profit and enjoying further benefit in the future. The organization can expand the
overall market base and also expand its growth by forming a better strategic alliance and
maintaining a better position in the market.
Joint venture is also an effective procedure for maintaining and implementing various policies
regarding the policy making and planning of the effective resource integration of the resources
for the organization. It assists in providing a lot of varied range of opportunities for developing
new skills for the maintenance of the policies for the organization. It helps in providing
substantial economic growth for the organization by providing an alliance with other
international organization (Fichert & Klophaus, 2016). This also helps in providing better

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facilitation and improved service quality for the customers in comparison to the other airlines
system.
Improving the inbound logistics
The inbound logistics service is an essential part of the resource management service in the
airline system. It helps to maintain a strong technological advancement by transportation of more
and more advanced equipments in technology. According to Hannigan et al., (2015), the
advanced inbound logistics system also enables the management of the organization to provide a
more secured and safe airlines system for the customers. It also assists in maintaining good
relations with the suppliers by providing more and more advanced technological system to the
organization.
Operations
The airlines system needs to provide a more systematic and leisure service for the customers. It
helps to create a great reputation and goodwill for the organization. The organization needs to
improve an advanced online booking system and high quality check in services for the customers
(Hopkins et al., 2016). The security system needs to be more advanced for better security of the
customers boarding the airlines service. It helps to increase the overall operational efficiency of
the organization and provide a more systematic system.
Improving the Outbound logistics
The outbound logistics of the Air New Zealand has to be most effective and has to be more
proper for providing better service for the customers. It includes effective checking of the
baggage system, good flight connections and also provides a world class security service for the
customers. It has to implement biometric systems and other facilities for reaching to the
customers in a more better manner.
Human resources management
An effective human resource management involves proper training to the staff and managers for
providing the most effective service to the customers. It is an essential part of the management
system of the Air New Zealand system to become the top airlines system in the world.

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Procurement management
The management of the Air New Zealand system procures resources from the best suppliers so
that it helps to provide in house quality service for the customers. It helps the airlines system to
become one of the safest and secure in the whole world.
Service product design
The Air New Zealand provides a series of variety of effective designs in the aero planes for
maintaining a correct maintenance of the planes. It also provides additional sating capacity and
introduces new innovations on technology like automatic refueling process in comparison to the
other companies in the world.
2e.Evaluation of the impact of key strategic response on the operational objectives of Air
New Zealand
The operational system of Air New Zealand is one of the most essential system which helps in
better management of resources. It is one of the most important and essential service offered for
the customers. The airlines system evaluates that the advancement in the process design and
improvement has assisted in maintaining a competive advantage over other airlines system. It
identifies the correct customers and also provides a new re-design experience for the customers
(Jean & Lohmann, 2016). The advancement in the various operational strategies makes it easier
to reach to the customers. It also helps to provide the best customer experience by setting them
different from other competitors in the market. This helps to attract a lot of customers to avail the
airlines service in the future. It identifies the correct method for measurement of the success of
the operations of the organization.
The analysis of the key operational strategies also helps to detect that the right quality of service
is provided to the customers. It offers a new outlook for the customers by maintain a long term
relationship with the customers. It also helps the airlines system to gain more customers in the
market and increase the brand awareness in the market. The effective implementation of the
strategies also helps to reach to the wide audiences at any time without any problems in the
market (Kilic et al., 2014). It saves extra time and investment for the customers by the means of
strategic alliance in the market. The strategic alliance also helps to gain an upper hand control in

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the international market and ensure more profitability for the organization. It maintains a lifelong
relation with the customers by providing satisfying customers with the advanced services.
The improvement of the checking of the baggage system also assists in maintaining a better
relation with the customers. It assists the airlines system to be more systematic and regular in
maintaining the variety of services provided for the customers (Kilic et al., 2015). The
innovating strategies assist the airlines system to become more demanding in the market and
grow in the market. It acts according to the objectives by providing utmost care for the
customers. Air New Zealand divides the entire strategy on the basis of the operations of the
resources (Kimes & Wiritz, 2015). It has a positive effect on the customers and they feel to avail
the services regularly for enjoying the most comfortable airlines service. It also encourages the
customers to act according to the spirit of the nation of New Zealand and identify the suitable
advantages for maintaining the best system. It develops the key strategies for maintaining the
expectations of the stakeholders and also involves eliminations of the various technological
constraints in the system. The world class airlines experience system for the customers also help
to provide as unique experience for the customers (Lange et al., 2015). It also provides a lot of
benefits for the Air New Zealand and maintains a uniform growth rate in the market. The
strategies provide a positive approach for the customers and the customers experience a world
class flying experience (Lima & Wilier, 2015). It helps in making the customers feel more
comfortable and provide more and more generic strategies for maintaining the market growth. It
also assists in making the Air New Zealand as one of the most fast growing airlines company in
the whole world.
The Air New Zealand also provides effective total quality management process by providing
zero defect solutions for the customers. It evaluates and analyses various additional features like
the utilization of new technology and improved services for the customers in the future.
2f. Application of theory and practice to manage the strategic and systematic integration of
resources and develop strategies to improve the resource integration process of Air New
Zealand
The strategic and systematic integration of resources is an essential principle for maintaining the
growth of the Air New Zealand in the market. It helps to attain more and more branding of the
airlines system in the market. Air New Zealand has to maintain effective strategies for

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maintaining the various customers. There are various strategies that can be developed by the Air
New Zealand to improve the overall resource integration process of Air New Zealand.
Improving the experience service to customers
The management of the Air New Zealand has to provide a latest designing technique of
operations for the customers. The workers of the airlines system has to ensure the most
innovative and improved service for the customers (Lohrke et al., 2016). The increase in the
products or offering of services also enables a better system by attracting a lot of customers in
the future. It helps to attract a lot of market growth and attract a lot of customers. It adds to the
overall growth of the organization and maintains an excellent relationship with the various
customers in the future.
Understanding the dynamics
There is always a need for creating a innovative design for maintaining the entire structure of the
airlines system. It helps to create a unique identification for the airlines and gain a more
competitive advantage than other airlines system (Lyon & Francis, 2016). It helps to maintain a
long term growth of the organization and also maintain and be different from other in the market.
It adds an extra value to the overall growth of the airlines system in the market.
Act as the consumer
The management of the Air New Zealand has to think and act as the consumer. It assists in
understanding the needs of the consumer’s while boarding the plane and also other leisure
facilities. According to Marcos-Cuevas et al., (2016 ) ,there is a need to develop a positive
relation between the mind of the customer and the cultural identity of the airlines system. It helps
to maintain a long term and efficient system with each other in the long run. It was designed and
developed in a unique way for describing in details about the various places of New Zealand. Air
New Zealand needs to connect with the customers in a more effective way and understand each
need of the customers in the long run in the market.
Unique designing

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The unique designing in the technological advancement system also enables to maintain a steady
resource management system. It identifies the various flaws in the market and also enables top
create a better and strong market growth (Mardani et al., 2016). The airlines system needs to
develop in a regular manner to change with the needs o f the customers and also maintain a
unique position in the market. It increases the overall profit of the airlines system as it matches
with the needs of the customers.
Improved training to the employees
The management of the Air New Zealand has to offer best training procedures for the workers. It
helps to manage a systematic process and also connect with the customers in a more unique way.
The safe training of employees is needed to maintain a steady connection with the people and
always provide steady growth of the company (Matsumoto et al., 2016). This helps to integrate
and maintain a better resource management process of the Air New Zealand.
2g. Evaluation of financial and operational risks of Air New Zealand
The financial and operational procedures are a important part of running the management of the
air lines system. These are an essential system which helps to evaluate the various flaws and
necessities of the management of the airlines system. The risk management system is essential in
maintaining the airlines system in a more complex environment. The effective strategies help to
mitigate the various risks in the environment and maintain a steady market for Air New Zealand
in the future.
Operational risks
Irregular maintence of the security system
The security system of an airlines system is the most priority feature. It enables a safe and secure
journey for the customers for reaching the desired destination within the stipulated time. The
management of the Air New Zealand has to increase the security procedure by increasing more
and more checking of baggage of the customers. The modern checking system involves one time
checking of the customers. They have to introduce a more advanced method of checking system
known as bio metric system (Mellat-Parast et al., 2015). It helps in the unique identification of

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the customers before boarding the airlines. This also helps to reduce the threat of the customers
and avail a more secure and safe service for the customers.
Failure in the latest innovation in the design
The engineers of the Air New Zealand has to constantly work and develop more and more latest
designs in the technological system to match with the competitors in the market(Morlotti et al.,
2017). The modern technological system includes a variety in designs of flight seating services
for the customers. The management of the organization has to increase more designing facilities
for maintaining greater relation with the customers. It enables to have a more direct relation with
the customers.
Failure in maintain strong connection with the customers
There is a strong need to maintain a long term relation with the customers and understand the
needs of the customers (Ndubisi et al., 2016). The customers are the main part of the airlines
system and the needs of the customers have to be kept in focus by the management system. They
have to provide all the necessary leisure and other basic necessities for the customers to enjoy a
more innovative experience for the customers.
Financial risks
Not making profits
Profit making is one of the major causes of any organization. Air New Zealand has to make
enough profit in the market so that it can enjoy a major share in the market. It helps the
organization to be more comfortable in the market (Palma-Mendoza & Nealey, 2015). This also
affects the overall growth of the airlines system in the market. It also affects the overall growth
of the organization and also needs to maintain an effective principle for maintaining profit
system for the organization.
Failure in maintaining market growths
The maintenance of growth in the market is an essential part for an organization. Air New
Zealand needs to develop their relation with the customers and make suitable procedures and
policies for giving better facilities to the customers. The management of the organization has to

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make effective principles and maintain the most effective strategy of attracting more and more
customers (Pereira & Cateano, 2015). It helps to increase the sales of the airlines system which
in turn increases the overall growth rate in the market.
2h. Cost-benefit analysis scenario to justify the need of buying of more planes or domestic
sources must be outsourced for Air New Zealand.
The cost benefit analysis is one of the most useful financial approach for analyzing the need of
the requirement of the alternatives of any organization. It also analyses the best options by
analyzing the correct alternatives of an organization and providing the best solution for
maintaining profit. In case of Air New Zealand, the cost benefit analysis states that the domestic
sources must be more outsourced to reach to more customers in the market. Air New Zealand has
experienced a total of over 19 million customers in the year of 2019 a steady increase of 1
million from 2018. It also analyses that the enhancement of the domestic growth routes of the
planes also helps to attract a lot of more customers in the market. This helps to add a lot of
profitability in the market and maintain a more market growth rate in the future.
It also helps to identify that the enhancement of the domestic growth of rout connects more and
more customers all over the world. This will make Air New Zealand as one of the top airlines
service company in the whole world (Robson et al., 2016). It will become more and more
popular by the end of the year of 2024 and reach to more customers. The airlines system with
new domestic routes has to be equipped with more and more passenger seats for the better
growth of the airlines system in the market. The cost benefit also analyses the right need for
maintaining and developing more and more domestic route of the airlines to make it more easier
and safer for the customers.
It also helps to save the efficiency of fuel engines by maintaining an effective relation with the
customers and obtaining a uniform growth rate for the customers (Wu & Liao, 2014). Air New
Zealand's Pacific Rim growth strategy has allowed for consistently profitable network expansion
over the past five years, with 17 million passengers a year travelling on the airline compared
with 13 million back in 2013. The airline is focusing on continued investment in regional
lounges, customer contact centres and in-flight products and services to enhance the customer
experience. The cost benefit method also analyses that the increase in the domestic routes also
attracts a lot of more and more customers as it opens a new route for the customers (Sun et al.,

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2015). It paves a new way for maintaining the entire growth of the airlines system and
maintaining correct relationship with the customers.
The enhancement of the domestic sources for growth also helps customers for identifying varied
short routes to reach the destinations within a short period of time. It increases more and more
opportunities for the customers and also helps in achieving the desired profit objectives of the
airlines system (Tan & Tsui, 2017). This is an effective procedure which will attain an increased
competitive advantage for the airlines system. It also helps to look after the various interests of
the customers and maintain a more suitable connection with the customers. The cost- benefit
analysis is an effective procedure which helps to relate the strengths and weakness of the
organization and maintain a long term profit for Air New Zealand in the market. It helps to
measure the actual need of the correct alternatives of an organization and provide the most
suitable scenario.
3. Conclusion
The above study underlines the correct importance of bringing out the right management of
resources and the various risks associated with the strategies. It analyses the importance of the
need of making the correct projection for mitigating the various financial and operational risks of
the organization (Vourvachis et al., 2016). The study inhibits the importance of providing the
most efficient service for the customers and making it more easier for the customers to avail the
service of the airlines. It also analyses the correct operational strategies essential for providing
the correct service to the customers. The study also analyses a correct need for making the most
efficient and judicious planning for systematic integration of the various resources of Air New
Zealand in the future.

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