Business Report on Boral: Case Study

Running head: BUSINESS REPORT ON BORAL
Business report on Boral
Name of the student:
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BUSINESS REPORT ON BORAL1
Table of Contents
Introduction:....................................................................................................................................2
Organization’s most significant competitors...................................................................................2
Market..............................................................................................................................................3
Strengths and weakness...................................................................................................................4
Data company can use for marketing purpose:................................................................................5
Target market:..................................................................................................................................7
Marketing strategy:..........................................................................................................................7
Two macro environment trends:......................................................................................................9
Conclusion:......................................................................................................................................9
References:....................................................................................................................................11

BUSINESS REPORT ON BORAL2
Introduction:
Business environment can be defined as the sum total of internal and external factors that
possess the potential of influencing a business (Mithas, Tafti & Mitchell, 2013). It is important to
note that internal as well as external factors are inter-connected and they are continuously
effecting one another. The external and internal factors are work together to affect businesses,
bring growth in the business or perhaps result as failure (Dunning, 2015). For example, the
external factor that is healthy and safety regulation is highly responsible for the influences in the
internal environment. Internal environmental factors are controllable whereas the external factors
are beyond the control. The report aims to examine the ways companies operate in the business
environment. The business report is based on an Australian-owned company, Boral. It is a
multinational company that deals with building and construction materials. The report discusses
about the company and its position in the business environment. The organization’s most
significant competitors are discussed. The report discusses regarding the target market and the
major customers of the company’s supplies. There are several data presented that can be utilized
by the company for the marketing purpose followed by a discussion that critically analyzes
marketing mix of three main products. With the usage of various findings the report attempts to
manifest the overview of the business and the possibilities of the business.
Organization’s most significant competitors
Founded by David Craig in March 1947 Boral is an Australian-owned company. The
company is located at Matraville on Sydney’s Botany Bay. The company has evolved in last
seven years and grown across various industries that includes oil refining, gas supply,
construction materials. Building products and manufacturing in Australia, Europe, the USA and

BUSINESS REPORT ON BORAL3
Asia. The organization produces a range of products and distributes across the overseas. The
company had 8334 full-time employees who have been working in operating sites over 550 and
conducts A$ 4.3 billion sales. From cement, fly ash, pre-mix concrete, quarry products and
construction products, building products including clay bricks and pavers, clay and concrete roof
tiles, concrete masonry products, timber, plaster board and light weight trim and sliding. The
primary service Boral provides to customers in the building and construction industries. The
company operates in large scale that is due to the fact that Boral operates in 16 countries at
present in Australia, North America, Asia and the Middle East. They operate under three
operating divisions, the USG Boral joint venture, Boral USA and Boral Australia (Elliott & Pap,
2013).
Boral Australia has concrete, asphalt, quarry, concrete placing, masonry, roofing, and
hardwood and softwood timber operations. The division is mainly a major contributor of to the
residential and commercial construction, engineering market and roads by supplying materials.
USG Boral manufactures and supplies USG Boral manufactures and supplies in Asia,
Australasia and the Middle East with based wall, ceiling lining systems and accessories. The
existence of the division was began in 2014 when Boral Gypsum and GSG created a 50/ 50 joint
venture. Following the acquisition of headwater in May 2017, Boral North America supplies
construction materials and building products. The division consists of a national fly ash
processing and distribution business, it also includes manufactures stones veneer, concrete and
commercial construction market. A construction material business is also within the Boral North
America in Denver and has a 50 percent share of the meridian Brick joint venture.
Considering the revenue of the company there have been several changes from previous years.
Boral Australia revenue was up by 1 % from $3.30b growing infrastructure activity. The market