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Business Report on Stay Together Loyalty Program
Added on -2019-09-23
This report analyses the Stay Together Loyalty Program for hotel business. The report discusses the policies and their outcomes, including rebates, information system, and information technology. The report recommends introducing wifi service and kids section in every hotel to improve the attraction of the hotel. The report concludes that the company should implement the policies carefully to achieve the target revenue.
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BUSINESS REPORT ON “STAY TOGETHER”1
Executive SummaryFor every business entity, it is essential to introduce customer loyalty program to checktheir improvement in the respective markets. In recent studies over hotel business customerloyalty is really important for their market reputation. In a recent study over the customer loyaltyprogram some policies have been discussed through the policies of a particular hotel group. Agroup of ten hotel chains have decided to merge their companies and form a new chain namedStay Together. In order to sustain and achieve great results in the competitive market, themanagements have decided to introduce some policies. In this work the outcomes of the policieshas been thoroughly scrutinised using expert opinions. The company have introduced severalrebate scheme like, free airline facilities for loyal customers, free breakfast and dinner if thehotel has kitchen or standard restaurant, rebates on selected airlines. The rebates are allthoroughly analised and recommendations have been made in order to improve the hotelbusiness.2
Table of ContentsIntroduction......................................................................................................................................4Rationale..........................................................................................................................................4Assumptions....................................................................................................................................4Methodology....................................................................................................................................5Findings...........................................................................................................................................5Analysis...........................................................................................................................................6Recommendation.............................................................................................................................8Conclusion.......................................................................................................................................9Reference List................................................................................................................................103
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