Evaluating Information Systems and Technology in a Hotel Company
Added on 2019-09-23
10 Pages3118 Words416 Views
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BUSINESS REPORT ON “STAY TOGETHER”1
Executive SummaryFor every business entity, it is essential to introduce customer loyalty program to checktheir improvement in the respective markets. In recent studies over hotel business customerloyalty is really important for their market reputation. In a recent study over the customer loyaltyprogram some policies have been discussed through the policies of a particular hotel group. Agroup of ten hotel chains have decided to merge their companies and form a new chain namedStay Together. In order to sustain and achieve great results in the competitive market, themanagements have decided to introduce some policies. In this work the outcomes of the policieshas been thoroughly scrutinised using expert opinions. The company have introduced severalrebate scheme like, free airline facilities for loyal customers, free breakfast and dinner if thehotel has kitchen or standard restaurant, rebates on selected airlines. The rebates are allthoroughly analised and recommendations have been made in order to improve the hotelbusiness.2
Table of ContentsIntroduction......................................................................................................................................4Rationale..........................................................................................................................................4Assumptions....................................................................................................................................4Methodology....................................................................................................................................5Findings...........................................................................................................................................5Analysis...........................................................................................................................................6Recommendation.............................................................................................................................8Conclusion.......................................................................................................................................9Reference List................................................................................................................................103
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