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(solved) Business Report of KFC

Added on - 22 Nov 2020

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Business Report
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................3TASK...............................................................................................................................................31) Background information on KFC company.......................................................................32) Background information of business environment of KFC company in Finland..............33)Analysis the Business scenario...........................................................................................6CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10
INTRODUCTIONBusiness is an activity of buying and selling the product and services which leads togenerate money. Every organisation wants to expand their business by establishing new branchinto different sectors of the countries which helps to gain opportunities such as enhancingreputation, generating huge profit and increasing customers base.Present report will be based on KFC which is second largest food chain in the world.Company is planning to establish in Finland which provide Kentucky fried chicken to customers.There is main objective behind establishing new market which are they want to become firstlargest company by providing tasty foods according to customer's preference that helps toincrease market share, profitability, sustainable growth and build image in the market. Alongwith this, it would be beneficial to the economy of Finland with reference to have appropriateforeign direct investment.This report includes, overall information of KFC which stated in Finland. Further,explaining about business environment that impact on business activities. It also describesanalysis the business scenario by PESTLE and porter’s five force models.TASK1) Background information on KFC companyKentucky Fried Chicken is one of the largest food chain company all over the worldwhich have served in 22621 location and headquarter stated in Louisville, Kentucky, US ,Dallas , Texas. Company provide high range of products such as fried chicken , salads ,milkshake , chicken sandwich , soft drink . they provide high range of product to customers tocompete with competitor that helps to survive in the market. Market share of the company is15131 pounds till 2018 but now company expand their market share by opening of newbranches. This company follow monopolistic structure which leads to generate huge profits byattracting the customers. Recently KFC have huge competitors such as McDonald , subway ,Starbucks , pizza hut ,Burger king etc. Company adopt various strategy to enhancing thefinancial performance which would increase 1750 pounds increase from the last year that helpsto build image in the market.2) Background information of business environment of KFC company in FinlandPESTLE analysis is the significant tool for every business which helps to formulatestrategies by analysing the external factors which impact on overall activities of the company.
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