Business Report Travel And Tourism(Australia) Docx.

Added on -2020-02-18

| ACC544| 11 pages| 2211 words| 58 views

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Running head: BUSINESS REPORTBusiness Report Name of the Student Name of the University Author Note
1BUSINESS REPORTTable of ContentsIntroduction................................................................................................................................2Company profile.....................................................................................................................2Vision.....................................................................................................................................2Mission...................................................................................................................................3Customers...............................................................................................................................3Market Analysis:........................................................................................................................3SWOT analysis...........................................................................................................................4Strength..................................................................................................................................4Weakness................................................................................................................................4Opportunity............................................................................................................................4Threats....................................................................................................................................5Financial Plan.............................................................................................................................5Conclusion:..............................................................................................................................12Reference list............................................................................................................................13
2BUSINESS REPORTIntroductionTravel and tourism is one of the most significant industries in Australia with thegeneration of around $32 billion on an annual basis. Even though on a global basis Australiahas faced different challenges in last few decades, however within last five years, severalglobal tourists have arrived in Australia. Their arrival in Australia has increased at aparticular growth rate, around 1% on an annual basis (Chen, 2015). This has encouragedmany start-up organizations to enter the Australian travel and tourism sector. Traveler’sChoice is an organization that targets the young couples or the university students for bag-packing and travelling in Australia. Several major markets for the inbound travel markets ofAustralia such as USA, UK, and Korea have significantly witnessed a declination in thenumbers of travelers which has increased the numbers of visitors in other countries such asIndia, and Indonesia etc. There are several factors responsible for this such as higher costs,poor economic condition etc. However, the Australian bag-packing industry is still goingstrong for the young travelers (Sosnowska, 2016). This business report will discuss themarket analysis of the Australian travel and tourism industry with the financial report of thechosen organization, Traveler’s Choice. Company profile Travelers’ Choice is a start up organization in Australia. The organization offers bestquality travelling experience for the young travelers who are interested in bag-packingthrough Australia. No other country can offer such experience for bag-packers like Australia.The organization takes care of all the travel and tour responsibilities for the travelers. Vision The vision of the company is to provide high quality travel experience for thetravelers so that they can trust the organization for travelling again in future.
3BUSINESS REPORTMission The mission of the organization is to make sure the travelers get high quality travelexperience while staying with the organization along with good food and a peaceful stay. Customers The focus customers of the organization is the young couples and the universitystudents whose age is between 22-35 years with interest in bag-packing and have thecapability of paying the necessary fees of the organization. Market Analysis: It has been expected that within the end of 2017, the international backpackers inAustralia will increase to around 40 percent of the entire expenditure. The key responsiblefactor for the significant increase is that it offers good prospects to the backpackers. Thegovernment also provides sufficient support of the companies as these organizations haveoccupied a crucial section of the tourism industry (Fellman, 2015). Even if New Zealand hasbeen considered as a competitor to the Australian market, it does not have many destinationslike Australia. Australia offers exotic destinations which encouraged several new companiesto enter this market. There are more than 258,000 backpackers who have visited Australia inthe last financial year.

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