Marketing Strategies, Role of HR, and Financial Planning for Organizing a Christmas Event

BUSINESS
REPORT

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Marketing strategies....................................................................................................................1
Role of Human resource.............................................................................................................3
Role of Financial Planning.........................................................................................................6
CONCLUSION ...............................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
In present business scenario there are several types of projects and programme which are
integral part of the business life-cycle. Basically the word 'project' meant “before the action”. A
project pertain of a factual and organised activity impelled by a perceived opportunity while
facing a problem, a want, a desire or a need. It is mainly a realization of a particular innovative
deliverable like a product, a service, a process or a specific research. In businesses the project
has a beginning, such as a product, a service, a process or in a some project
management(Bearzotti, Salomone and Chiotti, 2012). This report pertain the knowledge about
requirement of human resource, funds availability and appropriate marketing strategy for the
organising a Christmas event hosted at Metro Bar, Luton Campus, University of Bedfordshire.
MAIN BODY
In proper organising and management of the event requires several types of arrangements
for making the event a splendid event which requires the marketing strategies, financial planning
and the human resource for the proper execution and management of the event called “Best Foot
Forward” on 21 December 2018. The details regarding the context of these three are described
below.
Marketing strategies
The marketing concepts describes the the main some elements of the organising event as these
elements are essential for the proper execution of the event of Christmas, organising at Metro
Bar, Luton Campus, University of Bedfordshire. The planning of an event requires the main
seven elements are product, price, place, promotion, public relations, people and positioning .
The explanation of these 7p's are mentioned as follows.
 Product: the product may be treated as anything like an educational event, country fair,
full-fledged convention etc. In this scenario, the product is Christmas event organising at
21 December at the Metro Bar, Luton Campus, University of Bedfordshire. It is an
opportunity to get in on the floor of a splendid show of Christmas celebration. Besides
this, the great part of marketing a particular event is to create history by attracting people
into a synergetic activity and makes the event a glorious memorable day(Van der Wagen
and White, 2018)
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 Price: It is the prior responsibility of the event marketing or the marketer, is to make
arrangement of funds for organising the event not only this, the price element depicts the
total costs which are to incurred in organising the event, which may or may not be
recoverable from the people in form of entry fees or passes. The prices of event tickets
are of £20 per head. Besides this, For the determination of the price of participation in
event, it is crucial to make analysis about other organising Christmas events their costs of
entry passes, facilities which are to be render in event, location of the organising event,
chief guest in the organising event etc. these are the important contexts which are the
base of the price determination of event.
 Place: The element of place refers to the location of the organising event. The place or
location depicts the character and personality of the event also. It is also an integral part
of event planning and organising as the better location for the glorious event is essential
to attract the people and the event site may even be the major draw featured in brochures
and advertising(Morrison, 2013). The event is organising on 210 December at Metro Bar,
Luton Campus, University of Bedfordshire as its the perfect place for organising the
event. The place element comprises with the several contexts like proximity to the
attendees , availability of parking for a commuter audience, ambiance and originality of
site, safety and security of event attendees etc.
 Promotion: It refers to the systematic activity for the promoting the event. It involves the
key elements like speciality of event, chief guests, location, prices associated with the
happening of the event with the help of social media, banners and with other modes of
advertising the event like Christmas event in order to target adequate number of people
for making the event more cheerful(Zarantonello and Schmitt, 2013). Now a days the
most widely used measure is social media and it is used not only for advertising but, also
for rendering several information like tickets costs, timings of event and other relevant
details.
 Public relations: It is the element that plays an integral part in the organising the event
as well as in marketing of the event. Public relations determines the public reviews and
thinking about the event that is to be organise mainly for the public. It is also a benefits of
such events as they helps in building the public relations. Good public relations helps in
gathering of more and more people and attaining best outcomes.
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