Anisoft Case Study: Strategic Analysis

This assignment delves into the case study of Anisoft, a failing company unit within a larger organization. Students are tasked with conducting a comprehensive strategic analysis of Anisoft, evaluating its market position within a slow-growth sector, identifying weaknesses in its dynamic capabilities (sensing opportunities, mobilizing resources, and reconfiguring operations), and proposing actionable recommendations for improvement. The analysis should leverage frameworks such as the GE-McKinsey nine-box matrix and insights into resource allocation and innovation.

Running head: BUSINESS REPORT
BUSINESS REPORT
Name of the Student
Name of the University
Author Note

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Introduction
Fantasy Film can be described as a digital animation studio, which specializes in
animated features movies. It is also involved in digitally animated advertising, digital special
effects for movies and digital animation software. The company has facilities around the country
like in Brisbane, Los Angeles and San Francisco. These facilities are generally the production
facilities of the firm.
The management approach that is followed by the company is top down approach, which means
that all the decisions relating to a particular product or a project are taken by the company senior
executives.
The business units of the Fantasy Film Company are:
 Fantaspace
 Advantage
 Anisoft
 DigiFX
The BCG Growth Share Matrix can be described as a portfolio-planning model, which
was developed by Bruce Henderson of the Boston Consulting Group. The matrix aims to analyze
the business units of the firm and classify them into four categories. This category is based on the
combination of market growth and market share. The market growth is the proxy, which is used
for the attractiveness of the industry whereas the market share serves as the proxy for the
competitive advantage of a firm (Coyne 2013).
Dogs- DigiFX

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The first category is the Dog, which has the lowest market share and the lowest scope for
growth. This neither consumes lot of cash nor is it able to earn a large amount of cash
Question Marks- Anisoft
Question marks can be described as the industries, which are growing rapidly and
consume large amount of cash because they tend to have lower market share than its competitors.
This tends to result in a larger consumption of cash.
Stars- Fantaspace
Star units are believed to generate large amount of cash because they have a great market
share and even consume high cash balance.
Cash Cows- Advantage
The source of income unit is the leader in the market as they reflect great returns on
assets, which are, much more than the expected returns
The GE-Mckinsey Matrix is a strategic tool, which is used to identify and determine the current
procedure, which needs to be undertaken for a company in order to determine the next move.
The following companies have been described as below:
• FantaSpace- The Fantaspace Company is currently in its Growth stage as the industry
attractiveness as well as the competitive strength of the business is extremely high. The
company is doing well in strategic scope.
• Anisoft- The software unit is currently in a high attractiveness, low competitive
advantage stage. This means that the company needs to strategize for itself in order to

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turn the direction of the company. It should only be investing if it feels that the company
has potential.
• Advantage- The advertising company has a similar strategic position to that of the
Anisoft, which needs to be taken care of by the company in order to make sure that it is
back on track.
• DigiFX- The Dignifx Company is in its harvest component stage, which means that the
company needs to disinvest in this unit.
Synergy Matrix
From the given section, it can be stated that the following companies tend to
undertake the following grid:
• Anisoft- the Company has extremely high incoming benefit, which is derived from
staying in the portfolio and low outgoing benefit. Hence, it is a fit in the given case.
• Advantage- It is a company with low incoming benefit and very high outgoing benefit.
• DigiFX- The company has a low incoming benefit as well as a low outgoing benefit
therefore it is
• Fantaspace- High incoming high outgoing unit (Peteraf, Gamble and Thompson Jr
2014).
Business Categorization
• Hence, as per the three forms of analysis, it can be stated that out of the four
businesses, the Fantaspace, which is an animated film-producing unit, and the

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Advantages are the main performers of the company portfolio. They are the units with the
highest generation of income and the lowest income.
• Whereas on the other hand, the companies like DigiFX is a loss to the company as it is
underperforming as per all the strategic tools.
• The Anisoft software company is under great risk as it has the potential to
perform well but is not doing so (Hill and Jones 2013.). It puts it in a risky position
(Wang and Ge 2013).
Analysis of the units
As per the BCG Matrix analysis as well as the Mc-Kinsey Matrix analysis, it could be
clearly seen that the company is a star performer in the portfolio. The given unit is in a state
of dilemma. This is because the unit is not being able to perform well in a high growth
market. The DigiFX is a poor performer. This company, as per the statistical data and other
relevant sources, has been performing extremely poor.
Recommendations:
For Fantaspace- It must strategize its move so that it can perform better and inculcate extra
profits by making an effort to reduce the costs. The company`s aim should be to make this
portfolio a cash cow in order to strengthen the base of the company.
Advantage-The Company has a large share in a slow growth market. Therefore, the company
can use its strength and experience to establish itself in emerging markets (Matrix 2014).
Anisoft-It must be seen to it that only a single chance is provided to the company. If the
company keeps investing its money into the unit, it might miss important reserves.

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Digi Fx-Instead of wasting money to turnaround the company the organization should
disinvest and transfer the funds to the beneficial units of the organization.
Section 2
Dynamic Capability
Introduction
The dynamic capability of any company can be described as the ability of the company to
adapt to the dynamic nature of the external environment of an organization. The three primary
components, which will be assessed in the given capability, analysis will include:
Identify and assess opportunities.
As per the case study, it can be easily stated that the company was unable to assess the
opportunities that were available to the company. It has been suggested that the managers of the
unit need to be more communicative and convey their ideas to take the viewpoint of the senior
managers first.
Mobilize resources
The resources of the unit were not utilized properly. The research that took place behind
the product, was inadequate as it failed to realize the existences of a similar technology in its
sister unit itself. In such a case, the resources of the company, which were being used behind the
given research, should have been utilized in a better manner. Because of the inefficient use of the
technology, the unit suffered a huge blow especially with respect to the finances of the company.
Transform and Reconfigure

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The company unit must possess the ability to change the way their organization works
while it aims to make the products of the organization more innovative. The company needs to
put in more efforts in the research and development part.
Conclusion
Therefore, from the given section it can be stated that the company needs to make
efficient use of its research and development team in order to make sure that the company has
been able to establish a firm ground in the innovation of a new product. It needs to have a good
team who will be able to analyze the environment and utilize any opportunity available. Anisoft
was unable to do so and this lead to a huge loss for the unit and the business of the organization
in general.

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References
Coyne, K., 2013. Enduring ideas: The GE-McKinsey nine-box matrix
Galliers, R.D. and Leidner, D.E. eds., 2014. Strategic information management: challenges
and strategies in managing information systems. Routledge.
Goetsch, D.L. and Davis, S.B., 2014. Quality management for organizational excellence.
Upper Saddle River, NJ: pearson.
Hill, C.W. and Jones, G.R., 2013. Strategic management theory. South-Western/Cengage
Learning.
Matrix, B.C.G., 2014. Business Strategy.
Morecroft, J.D., 2015. Strategic modelling and business dynamics: a feedback systems
approach. John Wiley & Sons.
Peteraf, M., Gamble, J. and Thompson Jr, A., 2014. Essentials of strategic management: The
quest for competitive advantage. McGraw-Hill Education.
Wang, Z.J. and Ge, L.L., 2013. Comparison between SWOT model and BCG matrix in
competitive intelligence. Library & Information. Lanzhou, 3, pp.87-93.

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