Business Report Assignment (Solved)

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Added on 2020-05-16

Business Report Assignment (Solved)

Added on 2020-05-16

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Running head: BUSINESS REPORTBUSINESS REPORTName of the StudentName of the UniversityAuthor Note

1BUSINESS REPORTIntroductionFantasy Film can be described as a digital animation studio, which specializes inanimated features movies. It is also involved in digitally animated advertising, digital specialeffects for movies and digital animation software. The company has facilities around the countrylike in Brisbane, Los Angeles and San Francisco. These facilities are generally the productionfacilities of the firm.The management approach that is followed by the company is top down approach, which meansthat all the decisions relating to a particular product or a project are taken by the company seniorexecutives.The business units of the Fantasy Film Company are:Fantaspace Advantage Anisoft DigiFX The BCG Growth Share Matrix can be described as a portfolio-planning model, whichwas developed by Bruce Henderson of the Boston Consulting Group. The matrix aims to analyzethe business units of the firm and classify them into four categories. This category is based on thecombination of market growth and market share. The market growth is the proxy, which is usedfor the attractiveness of the industry whereas the market share serves as the proxy for thecompetitive advantage of a firm (Coyne 2013).Dogs- DigiFX

2BUSINESS REPORTThe first category is the Dog, which has the lowest market share and the lowest scope forgrowth. This neither consumes lot of cash nor is it able to earn a large amount of cashQuestion Marks- AnisoftQuestion marks can be described as the industries, which are growing rapidly andconsume large amount of cash because they tend to have lower market share than its competitors.This tends to result in a larger consumption of cash.Stars- FantaspaceStar units are believed to generate large amount of cash because they have a great marketshare and even consume high cash balance.Cash Cows- AdvantageThe source of income unit is the leader in the market as they reflect great returns onassets, which are, much more than the expected returnsThe GE-Mckinsey Matrix is a strategic tool, which is used to identify and determine the currentprocedure, which needs to be undertaken for a company in order to determine the next move.The following companies have been described as below:•FantaSpace- The Fantaspace Company is currently in its Growth stage as the industryattractiveness as well as the competitive strength of the business is extremely high. Thecompany is doing well in strategic scope.•Anisoft- The software unit is currently in a high attractiveness, low competitiveadvantage stage. This means that the company needs to strategize for itself in order to

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Business Report Assignment (Solved)