Business Research on Sustainable Ethical Sourcing: A Case Study of Starbucks

Running head: MANAGEMENT
Business research on sustainable ethical sourcing: A case study of Starbucks
Name of the university: Murdoch University
Name of the student:
Student Number:
Table of contents
Introduction................................................................................................................................2
Description of the search process...............................................................................................2
Critical analysis..........................................................................................................................3
Implications and conclusion.......................................................................................................5
Summary table...........................................................................................................................6
References................................................................................................................................10

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Introduction
Starbucks has achieved accolades and glory by emerging as one of the reputed companies dealing in coffee. Wide supply chain network
enhances the reputation of the brand. Mention can be made of the ethical practices, which helps in attaining trust, loyalty and dependence from
the clients and customers. Ethical sourcing is one of the aspects, which adds value to the corporate social responsibility. The plans cater to
produce ethically sourced tea and cocoa for the clients and customers. Some of the clients are concerned about the authenticity of the plans in
terms of securing the future through sustainable development. This assignment attempts to conduct comparative study for the aspect of ethical
sourcing for attaining sustainable development.
Description of the search process
At the initial stage, various cases, video recordings and sources were referred for expanding the knowledge horizons on the aspect of
ethical sourcing and sustainable development. In this stage, exclusion and inclusion criteria was followed for including relevant articles. This
process developed keywords, which were searched on the internet for directly transcending the research towards search engine optimization.
ProQuest was used for finding other articles on the subject matter. Through the action plans, the researcher aimed at selecting the articles, which
were published between 2017-2019. This process was accounted as an integral component of the inclusion and exclusion criteria. Summarized
tabular format of the literature review enhances the awareness of the readers regarding the themes and keywords used for conducting the
research.

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Critical analysis
Motivation to buy ethical products
According to Deans et al. (2018), collaboration is integral for the farmers in Ghana for expanding the scope and arena of the business in
the cocoa sector. The main emphasis is laid on the fact that motivation increases the concerns within the consumers to buy ethically sourced
products. On the contrary, Wunderlich and Smoller (2018) states that consumer awareness plays an important role in mapping the environmental
impact upon implementing certain marketing strategies. Food production methods creates heavy impact on the influences regarding purchasing
patterns. In this context, mention can be made of the theories of planned action and reasoned behaviour for investigating the patterns, which are
exposed by the customers in response to particular marketing strategies.
Demands for ethical foods
As per the arguments of Della et al. (2018), the emphasis has been placed on the transitions in the perceptions related to the demands for
ethical food. The direction of the propositions revolves around the fact that both processes and products are crucial for generating safe
production. On the other hand, Oya et al. (2017) is of the view that issuing certifications upgrades the standards and quality of the crops in the
low- and middle-income countries. Introduction of schemes provides a platform to the farmers to use effective technologies for maintaining the