Business Research

Running head: BUSINESS RESEARCH
BUSINESS RESEARCH
Name of the Student:
Name of the University:
Author Note:

1BUSINESS RESEARCH
Field of research
The field which the project will be focusing on, is market research relating to product
development. This research relates to business management, since as a manager of a business,
it is important to figure out what market trends and demands in the customer segment can
influence the considerations that need to be made in the product development processes of a
business.
Secondary Data Source
The main source of secondary which will be considered for the completion of the
project, is SAGE journals. SAGE is a collection of journals which have a variety of journals
relating to various topics of academic study. The link to the platform is as follows:
www.sage.com.
Research question
The questions which the research paper will aim at solving are:
 How exactly Apple’s product development is aided by its market research.
 How that process gives the company a competitive advantage.
The variables in this question are: product development, market research, and
competitive advantage. Product development is the process of how a company updates or
creates its products, step by step, keeping the objectives of the product in mind. Market
research is the process of how a company gathers insights into the market trends and
characteristics, including consumer wants and needs, to target them more specifically.
Competitive advantage refers to the edge which a company has over its competitors, in any
aspect of business, whether operational or managerial.