Business Research

This research paper focuses on how market research aids Apple's product development and gives the company a competitive advantage. The field of research is market research relating to product development in the business management field. The main source of secondary data is SAGE journals. The research questions aim to solve how Apple's product development is aided by market research and how that process gives the company a competitive advantage. The search terms for conducting the research are Apple, Product development, Apple story, Apple Samsung, Steve Jobs, Tim Cook, and Apple research. The three peer-reviewed articles that arise from the search terms discuss Apple's product life cycle, customer and competitor insights in new product development, and strategies for improving technology startup capital.

Running head: BUSINESS RESEARCH
BUSINESS RESEARCH
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1BUSINESS RESEARCH
Field of research
The field which the project will be focusing on, is market research relating to product
development. This research relates to business management, since as a manager of a business,
it is important to figure out what market trends and demands in the customer segment can
influence the considerations that need to be made in the product development processes of a
business.
Secondary Data Source
The main source of secondary which will be considered for the completion of the
project, is SAGE journals. SAGE is a collection of journals which have a variety of journals
relating to various topics of academic study. The link to the platform is as follows:
www.sage.com.
Research question
The questions which the research paper will aim at solving are:
 How exactly Apple’s product development is aided by its market research.
 How that process gives the company a competitive advantage.
The variables in this question are: product development, market research, and
competitive advantage. Product development is the process of how a company updates or
creates its products, step by step, keeping the objectives of the product in mind. Market
research is the process of how a company gathers insights into the market trends and
characteristics, including consumer wants and needs, to target them more specifically.
Competitive advantage refers to the edge which a company has over its competitors, in any
aspect of business, whether operational or managerial.

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Search terms
The search terms, which are intended to be used in Google Scholar, for the purpose of
conducting the research, are as follows: Apple, Product development, Apple story, Apple
Samsung, Steve Jobs, Tim Cook, and Apple research.
Search Results
The three peer-reviewed articles which arise from the search terms mentioned in the
previous section are as follows:
Więcek-Janka, E., Papierz, M., Kornecka, M., & Nitka, M. (2017). Apple products: A
discussion of the product life cycle. In 4th International Conference on Management
Science and Management Innovation (Vol. 31, pp. 159-164).
Chuang, F. M., Morgan, R. E., & Robson, M. J. (2015). Customer and competitor insights,
new product development competence, and new product creativity: differential,
integrative, and substitution effects. Journal of product innovation management,
32(2), 175-182.
Eno-Adams, I. (2018). Strategies for Improving Technology Startup Capital (Doctoral
dissertation, Walden University).
The three articles Apple has been constantly coming up with products which are
unique and how they have been experimenting with their products in the recent times. These
also talk about the research that goes into the process of the company’s product development.

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Reference List
Chuang, F. M., Morgan, R. E., & Robson, M. J. (2015). Customer and competitor insights,
new product development competence, and new product creativity: differential,
integrative, and substitution effects. Journal of product innovation management,
32(2), 175-182.
Eno-Adams, I. (2018). Strategies for Improving Technology Startup Capital (Doctoral
dissertation, Walden University).
Więcek-Janka, E., Papierz, M., Kornecka, M., & Nitka, M. (2017). Apple products: A
discussion of the product life cycle. In 4th International Conference on Management
Science and Management Innovation (Vol. 31, pp. 159-164).