Business Research Analysis Name of the Student Name of the University Author Note: Data Description 4.1 Introduction Introduction

Running head: BUSINESS RESEARCH ANALYSIS
Business Research Analysis
Name of the Student
Name of the University
Author note

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BUSINESS RESEARCH ANALYSIS
Chapter 4: Data description
4.1 Introduction
In this chapter, there will be discussion over the data which has been collected from the
current research work. The chapter will evaluate necessary information which is related to the
information gained by conducting the current research which will provide better transparency
over the data collected and analyzed for drawing a conclusion. Knowing the reliability of the
data, proper understanding of the source and method of collection is important. As it has been
seen that in the current process online survey will be undertaken by the researcher it is
important to evaluate the reliability of such data collection source to conduct the current
research study over the subjected research topic.
4.2 Data Characteristics
Data and information which has been collected in the current research are from both primary
and secondary source of data collection. To fulfil the primary sources of data collection, data
has been collect through online survey. For the secondary data collection method, references
to previous research papers, books and journals have been provided (Gong, Morikawa,
Yamamoto & Sato, 2014). This has been done in order to increase the authenticity of data and
information which has been collected in the current research. The evaluation of such
authenticity will certainly allow researcher to gain possibility of well acknowledgement of
facts. The authentic data can help in the development of the research questions and ensure
that the sample population provides the required information that is necessary for the
development of the data. The possible outcomes and the possible changes that are quite
obvious get well within the understanding of the researcher. Therefore, the increment of the
authenticity in the paper mentioned has laid its foundation to make the readers and learner
well aware of the situation. The descriptive nature of the research work is well beneficial

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BUSINESS RESEARCH ANALYSIS
when it comes to the situation where collection of information is directly related to the
benefit of society. The manner in which organic products are popular in the market and the
improvements required for ensuring that every person in the community are well aware of the
products can be ensured by the application of the descriptive nature of the research
undertaken. The data is of Quantitative type from both primary and secondary sources which
mean the data which will be fulfilling justifying authenticity from different point of view.
Secondary source of data is acting as a source of supporting material to the primary data and
information. This will check on whether the reports generated are evident and reasonable in
accordance to the previous research or not. Hence it can be said that the primary source of
information will be the sources of information which will be used for analysis and to make a
prominent conclusion based on the primary data. It is to mention that the primary source of
data will be taken through an online survey which will be conducted through an online portal.
The survey will be based on both information and demographic questions. It can be said that
the survey will be based on a questionnaire which will be prepared beforehand (Maher,
Sadeghi & Moheb, 2014). The researcher will create the questionnaire in such a manner that
the accurate information which is relevant to the subjects research topic will be collected
based on which the further analysis will be performed. The questionnaire will comprise of
both demographic as well as informative questions which means the researcher will aim to
get information on both the demography of the respondent as well as the information needed
to conduct the research work. The informative question will help in collecting data for the
research whereas the demographic question will tend to state about the gender, age,
employability and income status of the respondent based on which the source of the data can
be identified (Yazan, 2015). For example of the majority of the presidents are from 18 to 20
age group it will be considered as the users of the products belong from the tongue groups
and thus the source of information can be identified which will help in further clarification of

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BUSINESS RESEARCH ANALYSIS
study. It is to be mentioned that this will help in identifying h relevance of the response as
well, for example, a male respondent cannot make states in related to the female skin care
products hence the response provided will be irrelevant. Although the demographic question
will also determine whether the data called is biased or unbiased in nature. This will help in
knowing data characteristics and the nature of the data collected from the reports through the
online survey (Jugenheimer, Sheehan & Kelley, 2015).
The reason for the collection of primary as well secondary sources of data is that information
based on first hand analysis as well as research from other sources can be considered. The
primary data in the form of collection of samples and developing questionnaire can help in
gaining the experience and opinion of the customers about the product on a first hand basis.
At the same time, the application of the secondary data can be associated with the
development of theories and models that can be used to address the research questions. The
secondary data analysis is usually done in order to conduct and gain information about the
literature review. Hence, the application of both the forms of data collection method is
applicable in this case.
4.3 Response rates
Response rates are rates are which respondent where responding to the current survey. It can
be said that although there was the huge amount of population which was targeted for the
current survey there was only few which actually attended the survey which has helped the
research to analyze and conclude on the result. Such difference was anticipated and based on
the anticipation the target sample were kept reasonably high. It can be said that the response
rates were certain to be good because of the research conducted on the online platform. The
process of the survey was conducted through an online platform in which questionnaire was
spread through social media networks and it was seen that 75% of the recipients were