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Business Research Assignment: Customer Satisfaction

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Added on  2020-05-28

Business Research Assignment: Customer Satisfaction

   Added on 2020-05-28

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Running head: RESEARCH IN BUSINESS1NameCourseLecturerDate
Business Research Assignment: Customer Satisfaction_1
RESEARCH IN BUSINESS2Topic: Customer level of satisfaction on the transport services in Sydney Problem statementSydney is one of the cities in Australia. Just like any other city, Sydney is characterized by transport network infrastructures made of trains, bus, and ferry services. The public transport is also made up of airlines, light railways lines, sightseeing buses and taxi services that complement the towns transport network. Taking a case of a city like Sydney, we expect that cases of overcrowding and scrambling for cars, buses, ferries should be past tense. A town with many trains and modern roads, the airline should not be associated with cases of transport challenges. In big cities within European countries, transport is not a worry, and every citizen and residents of such towns enjoy the benefits of using modern class transport services. Sydney is a big city, but the resident of this city is always jealous of the other European cities that pose good subway systems. They still wonder why traveling within their city is so much challenging and what are the reasons as to why it’s so challenging. Many claims that poor planning is the primary cause of such challenges. Like any other modern city, Sydney transport network is diversified, and the many means of transport options enable the residents to move about the city and the service are just similar to those in other cities. The issue and the topic on the question are why do we have some people comparing their city’s transport network with other European cities if in a real sense the Sydney transport service is up to customer expectationand are these customers delighted with this kind of transport services that are being offered in thecity.[ CITATION Bli18 \l 1033 ]
Business Research Assignment: Customer Satisfaction_2
RESEARCH IN BUSINESS3Aims and objectives This research aims at investigating the transportation network in Sydney as well as accessing the level of customer satisfaction on the transport services offered to them, and what leads to the comfort. It also aims at investigation what are the reasons that may be causing the dissatisfaction if in any case customers are not satisfied with these services and what are the possible solutions. The objectives of the research include:Determine the current state of Sydney transport service Investigate the level of satisfaction of the customers using the city transport servicesExamine the factors that lead to the current situation either satisfaction or dissatisfaction of the customersDevelop strategies for maintaining or improving the transport services in the Sydney city and solution in case the customers are not satisfied.Brief methodology To accurately determine the level of customer satisfaction on the transport services in Sydney, this research will consider the use of mixed methods to help in achieving the correct result.Data collection – the level of customer satisfaction cannot be determined by assessment of one person or one sector within transport service department. All areas ranging from the providers to the users and other relevant stakeholders have to be examined as well. Relevant data concerning transportation service in the city will be collected and analyzed.
Business Research Assignment: Customer Satisfaction_3

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