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Business Research Assignment- Digital Technology
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Added on 2020-06-06
Business Research Assignment- Digital Technology
Added on 2020-06-06
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BUSINESSRESEARCHPROJECT
Table of ContentsINTRODUCTION...........................................................................................................................3LITERATURE REVIEW................................................................................................................6RESEARCH METHODOLOGY.....................................................................................................9M1 ............................................................................................................................................11DATA ANALYSIS AND INTERPRETATION...........................................................................12Introduction...............................................................................................................................12M2.............................................................................................................................................23D1..............................................................................................................................................23CONCLUSION AND RECOMMENDATION.............................................................................25M3.............................................................................................................................................25M4.............................................................................................................................................25D2..............................................................................................................................................26D3..............................................................................................................................................26REFERENCES..............................................................................................................................27
INTRODUCTIONIn the present time, there is huge competition within the industries through which variouscorporations requires adopting such impressive business practices and strategy through whichfirm can easily survive in the competitive business environment. It is very important for thecorporation to design impressive business practice and strategy that helps to business unit incarry out all business activities and function in effective and efficient manner. In this aspect,digital technology is one of the significant aspect that can help to organisation in improving thespeed of the business operation as well as overcome additional cost associated with operation.Digital technology helps to business unit in increasing the customer service and level oftransaction within the organisation. It allows to company in speed up the procedure of businesstransaction and performance of the organisation in the competitive business environment.(Aarikka-Stenroos and Sandberg, 2012). The major advantage of the digital technology withinthe business enterprise is transformation and storage of the information regarding business.Furthermore, various functional department within the company can easily get touch andconnected with each other and share their business related information in fast manner. In thecontext of customer services, digital technology also helps to organisation by which corporationcan directly communicate with customer and identify their review and feedback regardingexisting services and operation. Hence, it has been analysed that digital technology helps to theorganisation in enhancing the organisational performance as well as speed because variousactivities can conduct with help of effective digital technology.In the flow examine ponder, analyst have real point is to comprehend the importance andpart of advanced innovation in enhancing the business task and exercises inside the retaildivision with deference of Tesco association. It is the third biggest retailer on the planetestimated by benefits and comes in ninth biggest retailer on the planet estimated by incomes.Specialist really wants to investigate the learning and data about the subject For achieve thistarget, researcher will apply a few strategies for explore strategy, for example, look intoapproach, outline, methods of insight, systems, information gathering, testing and so forth. Withhelp of these apparatuses, enterprise can without much of a stretch dissect the data about thesubject and discover the ideal arrangement of the examination issue.Research Aim
To analyse the roles and significance of digital technology on the business activities andoperation within the retail sector: A case study of the Tesco companyResearch ObjectiveTo explore the knowledge about the terminology of digital technologyTo determine several methods and techniques of digital technology that can use by businessorganisationTo analyse the significance of digital technologyTo assess the impact of digital technology on the business activities and operation within RetailsectorTo acknowledge the way through which business operation can improve by implement digitaltechnologyResearch QuestionWhat is the terminology of digital technologyWhat are several methods that can be used by the company in form of digital technologyWhat is impact of digital technology on the business activities and operation within the retailsectorWhat are the criteria to improve business operation within retail sector by implement digitaltechnologyRationale of the StudyAt the time of selecting the research subject, there are several kinds of factor that caninfluence the interest of the scholar regarding their subject of investigation. The major reason forselection of the research subject is researcher interest regarding the digital technology. The topicwhich is selected by the scholar is significant aspect in the present time within the businessenterprise. As in the business enterprise, there are several kinds of the issue regarding to thespeed and cost of the business operation. With help of digital technology, many of the problemwithin the business can easily solve an improve the business operation. In order to get the detailknowledge and understanding about the digital technology and its importance within the businessunit, researcher have been selected this topic as a research topic. Another major reason forselection of this topic is that scholar wanted to find out significance of the digital technology andits various associated methods through which performance of business can easily improve withinthe business unit. Cost, time, quality are also major factor that causes delay in the competition of
project. Scholar required to implement theoretical knowledge into the practical aspect withrespect of retail sector that is why this subject has been selected.Significance of the studyIn the present time, firm requires to improve existing speed of business operation andboots up the performance so as it can gain effective customer attraction and good will in themarket. This research study is very important for the company so as it can acknowledge aboutthe importance of digital technology and its various methods (Boons and et.al., 2015). By thisstudy, scholar can also analyse the impact of digital technology on the speed of businessoperation and performance of Tesco company.
LITERATURE REVIEWTerminology of Digital technologyAs indicated by the perspective of Abdillah, (2014) advanced innovation is a branch oflogical or building information that arrangements with the creation and down to earth utilizationof advanced or mechanized gadget, strategies and frameworks. There are a few types of gear andgadgets that comes in the advanced innovation, for example, Laptop, PC, cell phones, web, WiFiand so on. With help of these digital technologies company can boost up its performance andspeed of the business. These all technologies are comes under the digital technology which helpsto business unit in enhancing speed of the business operation.Types of digital communication which is mostly used in the business enterpriseAccording to the view of Bilbao-Osorio, Dutta and Lanvin, (2013) internet and email issignificant and mostly used digital communication technology that helps to organisation intransferring and storing information in fast manner. With help of internet, company can create itsown web page on the internet and inform the customers about the product and services.Furthermore, social media platforms are also available only with help of internet. In the opinionof Borghoff and Pareschi, (2013) it can be contradicting that cell phone is also very importantdevice and source of digital technology that assists to company in connecting businessorganisation and customers. Remote controls, cash registers, credit cards are among the manytechnologies that communicate digitally with people and with other devices.Significance of the digital technology in improving the business performanceAs per the view of Bulgurcu, Cavusoglu and Benbasat, (2010) digital technology plays avery important role within the business enterprise by which firm can easily enhance the speed ofbusiness as well as effectiveness of services. With help of digital technology, quality of productand services is also improved because there are several kinds of applications and software that isuseful for the business enterprise. With help of these digital software and application, employeescan make their business activities more easy as well as fast. It is also very important for thecompany to use the effective application and sources. With assistance of the effective softwareand application, company can easily improve the speed of the business operation and makeprocedure of business easy and fast. However, in the conclusion of Dahlstrom, Walker andDziuban, (2013) in the task and administration division, computerized innovation helps inupgrading the speed and trade of the information. Representatives in this office can without
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