Business Research Assignment Help

Added on - 04 Oct 2020

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BUSINESSRESEARCH
Table of ContentsINTRODUCTION...........................................................................................................................1Project Objectives............................................................................................................................1Project Scope...................................................................................................................................1LITERATURE REVIEW................................................................................................................1Advantages and Disadvantages of Using Social Networks in Business................................1Overview of social networks.................................................................................................2Importance of social network in TESCO...............................................................................2Research Question..................................................................................................................3RESARCH METHODOLY.............................................................................................................4Types of Investigation............................................................................................................4Research philosophy...............................................................................................................5Research approaches..............................................................................................................5Research design......................................................................................................................6Data sampling.........................................................................................................................6Data collection........................................................................................................................7Ethical consideration..............................................................................................................7Research limitation.................................................................................................................7Time scale...............................................................................................................................8..........................................................................................................................................................9CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................11
INTRODUCTIONSocial medianetworking can be stated as a communication channel which is being usedby people to develop a social network or social relations. Along with this, companies can adoptthis element in order to communicate with each other in much fast and effective manner.Project ObjectivesTo understand the concept of social networking.To analyse the importance of social networking for TESCOTo demonstrate the advantages and disadvantage of using social networking for TESCO.To recommend strategies for Improvement in use of social networking in business.Project ScopeThis part of a research project is enclosed with plan where decisions are being made inorder to locate project goals, features, functions, tasks and many more. It is very much requiredfor a researcher that get clear with all the requirements and needs to find out all the relevant dataso that project can come to a conclusion. Under this present study where scholar is showing allthe merits and demerits of using social networking in TESCO. It will also how social networkingsites impact on TESCO in near future.LITERATURE REVIEWAdvantages and Disadvantages of Using Social Networks in BusinessAccording to the given study of Sashi, (2012), there are ample number of advantages anddisadvantages that stay present when a company adopts social media at its business and these areas follows:AdvantagesSocial networking sites is said to be an important tool for promoting any kind ofactivities, as according to the current market scenario, maximum number of people are using thisand it is aiding them in gaining various kinds of information. Some of the advantages are givenbelow in context with company:Increase Brand Awareness:Social media is a digital marketing tool and help theorganisation in spreading different kinds of information. In terms of company, they are using thisfor increasing their brand image so that customers can recognise their products easily.1
Better customer satisfaction:By using social media tool company can revert to theirclients regarding their queries in a effective manner. This will help them in sustaining theirloyalty of customers.DisadvantagesSince every application of IT is much useful for organisation to carry its businessoperation in a fast manner, but every technique has some limitation also. The main reason behindthis is cyber inferiority. As greater exposure on these sites rise potential of attacking risks.Marketing through social media can reduced benefits of a company as it reveals others whatstrategy such associations are used to grab attention of customers ans give opportunity to them tomake better. Along with this, it assist industries to pay extra for managing online presence oftheir businesses.Overview of social networksTesco is one of the largest supermarket chain of UK that has managed its reputation andsustained in competitive industry through managing social network employing bettercommunication channels. Various retailers and brand have employing suitable social media as amanner to communicate with their consumer to promote their service as well as act as aconsumer service tool. Comparing the Walmart, enterprise use effective social media channelssuch as Facebook, Pinterest, Twitter etc. as per the demands of organisation. Tesco carry outproper update of activities and provided offers in their incurring in organisation to update theirconsumer.Importance of social network in TESCOAccording to current study of Whiting and Williams, (2013), it has been analysed thatTESCO is a retail organisation which are selling goods and services according to needs andwants of target consumers. It is very important to build social networking which help to analysemarket trends, buyers purchasing behaviours, perception about their product and services, newinnovative method which are used by competitors, identify actual as well as desire outcome ofcustomer's satisfaction, build brand image and value or many more. These all factor has effectorganisation performance positive it management of TESCO has established strong socialnetwork at market place that help to achieve goals and objectives in given time frame effectively.2
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