Business Research Assignment: Implication of Digital Technologies
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Added on 2020-06-05
Business Research Assignment: Implication of Digital Technologies
Added on 2020-06-05
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Research Project 1
ContentsTITLE:.............................................................................................................................................3Introduction......................................................................................................................................3Literature Review.............................................................................................................................6Research Methodology....................................................................................................................9Data Analysis.................................................................................................................................12Discussion.............................................................................................................................17Recommendation...........................................................................................................................30Self Reflection...............................................................................................................................30Conclusion.....................................................................................................................................312
TITLE:The implications of digital technologies on the business activities of Plan.com. IntroductionOverview of the Research Advancement in digital technologies play an effective role in every organisation(Beetham and Sharpe, 2013). In the modern scenario, organisations are focused on achievinghigher profitability and market share through attracting buyers towards their offered goods andservices. In the recent decades, rivalry is high within the market area and each business concernis focused on adopting the most unique and effective technology for increasing production andoperation of firm. The potential motive of each business organisation is to reaching atcompetitive position through expanding business at wide area of market and producing widevariety of goods and services to their important bargains. Digital technologies are effective inproper utilisation of resources at workplace. Mostly, organisations are focused towardsimplementing most suitable digital equipment at workplace in order to save money, time andhuman efforts. Digital equipment helps in creating human’s life easier and comfortable so eachindividual and organisation is concerned on adopting the most suitable tool among the availablealternatives with respect to enhance performance and productivity of firm. Plan.com is theUnited Kingdom's fastest growing business communication provider company. As a smallbusiness enterprise, the major objective of plan.com is to expand business and its organisationaloperations at wide area with respect to gain more benefits and profit. Background of the ResearchPlan.com is a private company which is headquartered in Douglas, Isle of Man. Thecompany has around 200 employees who are contributing their vast efforts in growth anddevelopment of firm. The company has its specialities in mobile, fixed, mobile broadband, VoIP,IoT, Repair, Recycling, Offices 365, Microsoft In-tune and Data (Brynjolfsson and McAfee,2012). As a small business enterprise, the basic purpose of plan.com is to satisfy the needs andwants of customers through offering them high quality products and services at reasonableprices. Digital tools and technologies are effective in attaining competitive edge at market placethrough increasing production of firm. Digital technologies are effective in nature as these helpsin making humans’ efforts easier which create value in organisational growth and success. The3
implementation of digital tools and technologies are essential for providing fast and effectiveservices to their significant buyers so as to produce goods and services as per their changingneeds and wants. Organisations are widely concerned on hiring skilled and talented people atworkplace with respect to operate new and innovative technologies that are impactful in growthand development of firm (Brynjolfsson and McAfee, 2014). Significance of the Study This consists to be an essential part of research project as it helps in analysing the area ofresearch issue. The research into consideration is based on implication of digital technologies onsmall business enterprises. Small and medium size organisations are effective in contributing ahuge amount of rupee in economic growth and development of firm. In this modern world peopleare very much depend on digital technologies as to making their life easy and comfortable. As acommunication company plan.com is concern on providing wide area of network to theircustomers through applying appropriate tools and technologies. Implication of digitaltechnologies are challenging for business organisation, so in order to implementing digitalequipment in proper manner organisations are providing proper training session to their new andexisting employees for managing resources in an effective manner (Buhalis and Foerste, 2015). Research Aim This is the most important part of research project as it is a general statement which isconcerning the overall goals, ends and intention of the study. The section thought to be the mostbasic piece of research paper as it helps in improving the aptitudes of investigator on a specificinvestigation issue and give a critical course keeping in the mind set of investogator and alsohelps in reaching at final result and outcome. . This is a predetermined statement which helps incarrying out the whole research work in an appropriate direction. The basic aim of this particularresearch is “To analyse the usefulness of implementing digital technologies in the growth anddevelopment of small business enterprises”. A case study on plan.com. Research Objectives It is another important part of research project which helps in simplifying the aim ofresearch in which various variables are included. This section is significantly based on researchaims (Cohen and et.al., 2014). This can be portrayed as the result that is looked through theanalyst towards the end of the examination procedure, what the specialist will have the capacityto accomplish toward the completion of the exploration thesis. In this, the aim is divided among4
various objectives in order to clearly defining the research issue and elements which are involvedin the research aim. Some essential objectives are described as under: To determine the effectiveness of innovative technologies within an organisation such asplan.com. To ascertain the importance of digital tools and technologies for growth and developmentof economy.To evaluate the relationship between digital technologies and profitability of firm. To determine the impact of digital tools and techniques on human resource department oforganisation. To recommend various ways through which long term effects of operating in atechnological world can be attained by plan.com. Research Question These are available in the form of statements that are essential in addressing the part ofliterature review in an effective and efficient manner. This part of research project is connectedwith the aim and objectives as these are designed on the basis of research problems. Someessential research questions are described as below: What is the effectiveness of innovative technologies within an organisation such asplan.com? What is the importance of digital tools and technologies for growth and development ofeconomy? How to evaluate the relationship between digital technologies and profitability of firm? What is the impact of digital tools and techniques on human resource department oforganisation?What are the ways through which long term effects of operating in a technological worldcan be attained by plan.com? Importance of researchDevelopment of digital technology and adoption of same by business enterprises hasimpact on every single aspect of organisation. This research is carry out to examine the impact ofimplementation of digital technology on business activities and how this help company in attainits set business goals and objectives. Present investigation makes the audience aware about the5
benefits which a company can access with use of digital tools. This study makes the organisationaware about why it is important to use digital tools and techniques at workplace. Rationale of researchMain purpose of carry out this research is to examine how company can achieve its set goalsand objectives and can perform better in business environment with implementation of digitaltechnology at workplace. This research is done to identify and examine how withimplementation of digital technology company can increase the number of its profits and canoffer better services to its clients. Literature Review Introduction A literature review is a text of an academic paper which involves the specific knowledgeincluding substantive outcomes and theoretical or methodological contribution on a specifictopic. This section helps in conducting an in-depth research for the investigator to carry out thewhole work in a right direction. In this section, the viewpoints of various authors and writers arediscussed in an effective manner (Del Chiappa and Baggio, 2015). 2.1 Effectiveness of innovative technologies within an organisation such as Plan.com.Technology has become a very crucial aspect and element of a business nowadays,technology is changing the pattern of work in business, they are growing their business with thehelp of new and innovative technology and it has resulted in higher efficiency and boostedgrowth of business in general for Plan.com. The company is looking to incorporate as much newtechnology as possible within the company so that Proper benefits of such change in marketplace can be taken. Now people can access the website through various apps in the smartphoneplan.com is developing an app for such users to tap them and provide them the services of thecompany. The company is having a mid-size business right now and with the help of new andeffective technology it is planning to grow it by increasing its market reach and market Share. Ifnew technologies will be implemented within the company it will lead to an increment in overallproductivity and enhancement of growth and profitability of the company, some other benefits ofinnovative technologies within company includes Low cost production, High quality output,reduction in the time of operation and hence saving of time of company in general. The need ofinnovative technology in an organisation cannot be undermined as it is essential for performingbusiness in an effective and fruitful manner. Innovative technologies are making life simpler for6
both business persons, customers, employees etc. The innovative technology in a company canbring various other benefits like less requirement of workforce and therefore less cost ofemployees, the saving in cost can be applied anywhere else by the company to generate returnand hence would be a double benefit for the company. 2.2 Importance of digital tools and technologies for growth and development of economy.As per the opinion of Elena Kvochko, 2013, Digital Tools as well as technologies are avery crucial aspect any country and its economy, Growth cannot be expected within a country ifit is running on traditional and conventional methods for the purpose of communication, doingbusiness, infrastructures etc. The digital tools which include various social medial platforms andapplication help the governing authorities to overcome certain barriers of growth anddevelopment. It is a very crucial aspect for business to grow and without proper growth ofbusiness there cannot be a reduction in Unemployment Rate (Di Pietro, Di Virgilio and Pantano,2012). Governments worldwide are implementing various policies and procedures that involveuse of digital tools and technology; this is with an aim to make whole country Digitalised asmuch as possible. Growth of an economy is directly linked with the extent of use of variousdigital technologies within the country, the use of robotics and artificial intelligence in varioussecurity development programmes and new research and development in the field of science. Ifthe government will not implement these new digital tools and technologies than they will lagbehind in this race of digitisation, where every country is competing to become Pioneer in thefield of Digital technology. Business should take necessary help of government to implementtechnology at their work place. There has been a very steep decline in an overall growth of thosebusiness which are not using digital tools and technology for the purpose of reaching tocustomers and growing their business. The overall business growth can be achieved only throughproper implementation of Digitisation Process within organisation. A robust economy cannot becreated without proper use of technology.2.3 The relationship between digital technologies and profitability of firm. As per the views of Laura and Andrea Tyson, 2016, digital technology plays asignificant role in order to enhance the profitability of business firms. In order to maximise profitof the firm, management implements different new and innovative technology which aids toaccomplish different processes of organisation in stipulated time period. It helps employees toperform various type of function in an effective manner. These technology increase performance7
of company as well as performance of employee. Implementation of new and innovativetechnology leads to produce new range of products which helps to increase the rate of sales ofdifferent products. By launching these new range of products it aids to attract large number ofcustomer in effective manner. These technology helps to develop the skills and knowledge ofemployee working in organisation. These aids to enhance the productivity of business firms. Inorder to increase the productivity of the products. By implementation of these technology helpsto business firms to stand before the different rivals present in the marketplace. It also manageevery functions of firms can be accomplished in stipulated time frame. These factors aids inmaximise the profit of company. Implementation of digital technologies aids to complete varioustypes of work in effective manner. Digital technology aids to solve the various issues which arearises in during performing various activities at workplace. It helps to establish the goodcoordination to perform various types of work ethics in proper manner. By implementation ofdigital technology aids in expansion of business in order to maintain the effectiveness inperforming different work activity of business firms. These technology helps to accomplishdifferent task in effective manner. It leads to develop organisation in effective manner(Dickinson and et.al., 2014). 2.4 Various ways through which long term effects of operating in a technological world canbe attained.There are various Long term Benefits which can be seen in operating in a technologicalenvironment. As per the views point of Jagg xaxx, 2018, Some of these benefits include:Increased Reach: With the help of technology a marketer can reach enormous quantity of peoplewith minimum efforts. Network technologies have allowed access to various people to makepurchases through internet. Internet has open up the market as well as the competition within themarket, and companies are fighting to get a competitive edge over the other by providing bestpossible goods and services to customers.Speedy process of Operations and Flexibility: If there is a change in the market place,Technology has allowed them to respond quickly to such changes. With the help of technologythe company can target new market and aim at increasing its market share in the future.Companies can use various Digital technology platforms to implement its plans and procedureswhich will help them in achieving overall growth and profitability in the long run.8
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