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Business Research Assignment on Ubiquitous Media

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Added on  2020-05-08

Business Research Assignment on Ubiquitous Media

   Added on 2020-05-08

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Running head: BUSINESS RESEARCHBusiness Research: Reflective JournalStudent NameUniversity nameAuthor Note
Business Research Assignment on Ubiquitous Media_1
BUSINESS RESEARCHIntroduction I belong to the digital era and I am a business student. Therefore selecting thepresence of ubiquitous media in the business organizations was an obvious option for me.Every day we experience the presence of media in our everyday life from the time wewake till we go to sleep even though it is physically non-existent. In this reflectivejournal I will explain my journey through the research and how the outcomes enlightenme or presented me with some contradictions in my ideas and thoughts. I researchedtheoretically, practically then evaluated the found data and analyzed the result in detail sothat the research becomes more than just a theoretical research paper. Learning Process and the ExperienceI chose the project with some specific research objectives. The primary researchof my project is to define the concept of ubiquitous media and determine its usage in thebusiness sector. Then I wanted to investigate that how the ubiquitous surveillanceimprove the business performance. The project also aimed to explore various theoriesrelated to this ubiquitous system. Finally I wanted to critically analyze the advantages anddisadvantages of this ubiquitous surveillance practice. Future prospectI also explored the present and future scopes of my research. The research canhelp to guide all other business organizations that are applying the same system in their
Business Research Assignment on Ubiquitous Media_2
BUSINESS RESEARCHbusiness processes. The detail implementation methods can prove to be effective toprevent various organizational threats. If my research will be informative and effectiveenough the other researchers and organizational management can follow the paper inorder to identify the ubiquitous surveillance issues in the organizations. The explorationof a contemporary system in the existing business practice and its practicalimplementation will help me to grow as a business professional. My course and theprograms in my university and guided by the mentors will greatly help me to enhance myknowledge that I can apply in my future profession. The learning experience and journeytowards the desired goal will help to become a skilled business professional and a betterhuman being as a whole. Exploring the Literature to evaluate the UsefulnessIn order to understand the presence and significance of ubiquitous media in thebusiness organizations I explored various available literatures on the topic. I found thatorganizations can successfully apply the ubiquitous media in observing and monitoringthe employee activities within the organization. Like few companies use the softwaretracing application that gives the company necessary information like how many times auser is opening the app or which products are mostly purchased by the consumers. Initialexploration of the literature related to ubiquitous scrutiny leads me to deeper theoreticalbase where I could establish a connection between the environment psychology theoryand ubiquitous media. The organizations get right information about the customerpreference and these data help the organizations to design their products accordingly.They engage incorporate the giant data analysis to monitor the consumer purchasingbehavior and ensures the successful use of other newer technologies as well. However
Business Research Assignment on Ubiquitous Media_3

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