Business Research Assignment: Product Design
Added on -2020-06-06
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RESEARCHPROJECT
Table of ContentsTITLE:.............................................................................................................................................1ABSTRACT ....................................................................................................................................1CHAPTER 1: INTRODUCTION ..................................................................................................11.1 Introduction......................................................................................................................1Research Aims .......................................................................................................................2Research objectives................................................................................................................2Research Questions................................................................................................................2Rational of the research..........................................................................................................3Literature Review.............................................................................................................................3Research Methodology....................................................................................................................5Research philosophy...............................................................................................................5Research Design.....................................................................................................................6Research approach..................................................................................................................6Data collection Method..........................................................................................................6Data analysis...........................................................................................................................7Ethical issues..........................................................................................................................7CHAPTER 2: DATA ANALYSIS ................................................................................................7Qualitative method.................................................................................................................7Quantitative methods..............................................................................................................8CHAPTER 3: DATA FINDINGS..................................................................................................8CHAPTER 4: Research Findings ..................................................................................................31Conclusion ...........................................................................................................................31Recommendation..................................................................................................................31REFERENCES..............................................................................................................................32
TITLE:“The importance of product design and social trend in new modern market. A casestudy on SIS International research.” ABSTRACT The market place is an essential element for every business organisation because it helpsin developing the overall performance of the firm. The major aim of every business organisationis to provide high quality services to their customers in order to satisfy their needs and wants.Firms are concern on marketing activities just to gain profit and establishing an effective imageof company at market place (Acosta and et. al., 2011). This is essential because, thisit helps ingetting the attention of large number of customers. SIS International research company which isthe global market research and intelligence company. The company is focused on hiring welleducated and skilled people in their firm in respect of sustaining growth and success forcompany for a long run. The efforts of employees are helpful in developing the actualperformance of company at market place. Product design and social trend plays most significantrole at market place (Page, 2013). The company is focuses on providing quantitate andqualitative data for conducting an effective research. As a most leading research company theyhave in very wide range of clients and customers. Literature review helps in describing ideas andthoughts of various authors and writers that are connected with cited aims and objectives of rtheresearch work. Research methodology refers different parts like research design, philosophy,approaches, research type, sampling and data collection. The part of research methodology helpsin providing most efficient result about the data which has been gathered by the researcher(Dunne and Raby, 2013). The method of data analysis is helpful in analysing the data andinformation which is collected by the researcher in order to carry out the all activities of researchin a right direction. The major aim of researcher is to gather large number of data in very lesstime duration. CHAPTER 1: INTRODUCTION 1.1 IntroductionThe major purpose of every business organisation is to earn huge amount of profitthrough offering high quality goods and services to their potential buyers. In today's competitiveworkworld it is to required for every business organisation is to adopt various marketing tools1
and techniques in order to satisfy the needs and wants of customers so that people can approachthe same company for their needs and wants. SIS International research company is the mostleading and famous company in London, it deals in quantitative data collection and qualitativefield work. Its headquarter is in New York city and it is most famous market research company(Reiser and Dempsey, 2012). In today's market scenario people are more concern towardsproduct design and new market trend because the choice of people are affected with the changein market trend. Customers are the king of the market, the total market is based on their choicesand different preferences. Organisations are concern ofon providing high quality goods andservices to their customers with more beneficial services in order to sustain them for long time.SIS International research company is mainly concern on collecting data and information for theresearch that are conduct by any researcher and investigator (Aral and Walker, 2011). The citedfirm provide high range of information to their clients in order to carry out the research in a rightdirection. Research Aims “The actual importance of product design and social trend in modern market. A casestudy on SIS International research.” Research objectivesTo identify the actual importance of product design and social trend at market place.To measure the factors which can help SIS international research firm in order toestablish their business into modern market. To evaluate the actual impact of product design and social trend in SIS Internationalresearch company. To recommend the ways through which the research agency can perform well at marketplace and gain the attention of customers. Research QuestionsHow to identify the importance of product design and social trend at market place? What are the major factors which can helps SIS International research to establish theirbusiness activity’s in to modern market? How to evaluate the impact of product design and social trend in business organisation? 2
What are recommendation for company to getting the attention of customers towards thecompany? Rational of the researchThe product design is the most important element which helps in attracting large numberof customers in order to attaining competitive advantage at market place. It is required for eachcompany to provide most beneficial services to their potential buyers in the manner of satisfyingtheir needs and wants. A research rational can be described as the argument in the favour ofdeveloping the proposed project activities through business firm. This is most essential elementof every research because it helps in giving a detailed description of why the project activities areimportant in the cited area (Fan and Gordon, 2014). This project helps me to enhance myknowledge in marketing areas which is beneficial for my future research. This research isconduct for identifying the actual importance of product design and social trend in SISInternational research company. The choice of people are fluctuating as per the change arises atmarket place. Most of the people are attractattarct towards the design of product and an effectivedesign helps in generating high range of profit for company. Literature ReviewIt is most significant step for every research project because it helps in providing properdata and information on the given topics, according to the viewpoints of different authors andwriters. For effective implementation of work it is required for researcher to gather proper dataanand information (Aral, Dellarocas and Godes, 2013). The investigator collect data andinformation through various sources in order to carry out the research work in proper direction. The importance of product design and social trend at market place.According to the viewpoint of the Susan Oakes product design and social trend playessential role at market place because it helps in generating high range of profit for company.Products are important element for any business organisation, their major purpose is to providegoods and services as per the demand and need of customers. The marketing companies are moreconcern towards the design of product because large number of buyers are attract towards thedesign of goods which are offered by the company (What Are the importance of product design,2017). The demand of customers are constantly change as per the changes arises at market place.3
In this competitive world organisations are focused on high quality goods with more innovativeand advance feature in order to provide competitive advantage to their competitors. The major factors that helps in establishing business activities at market place.As per the view point of Lvana Taylor market play most important role in every businessorganisation, they are focusesd on rendering services to their customers in respect of gaininggrowth and success. The companies are adopting various marketing tools and techniques forestablishing all business activities at market place (Reiser and Dempsey, 2012). There are somany factors available which needs to be considered by any business organisation in order toestablish their business activities in modern market, are described as under: Is the target market is worth for business: It is the major work for firm to identify thetarget market in which large number of people are willing to taking the advantage ofoffered goods and services of firm. The major purpose of firm is to figure out thecustomers form the different segmented markets in order to provide them best services asper their requirements (Armstrong and et. al., 2015). For establishing business activitiesit is a necessary step for company to select their target market through which they caneasily attain profit and growth. Is the target market is enough manageable: It is required for company to keep an eye onmanagement activities of firm in which organisation needs to implement their activities inmost appropriate direction. The major aim of firm is to getting the attention of largenumber of population for providing goods and services. They mainly concern aboutsatisfying the needs and wants of customers (Garetti and Taisch, 2012). It is necessary forfirm to measure the all aspects if market in respect of checking the effectiveness andmarket in growth and success of business. Who will company be fighting to attract the market: In today's modern scenario thereare lots of competition available at market place, so it is essential for company to identifytheir competitors in order to provide them competitive advantage and getting the attentionof customers more than competitors. The impact of product design and social trend in business organisationAccording to the view point of V. Ryan product design and social trend play mostessential role in every business organisation. These two factors are having positive as well asnegative impact on business activities. In today's scenario people are mainly attracted towards4
hight quality goods and services in very less amount (Garrigos-Simon and et. al., 2012). Thewants of customers are based on their needs and wants. They want goods and services as theirown requirements and needs. If they are satisfied with the offered goods and service of sameindustry than they regularly approach the same for fulfilling their needs and demands. Everybusiness firm target to different group of people and they design their products with moreattractive feature in respect of attracting large number of customers (Ryan, 2009). The biggestpositive impact is that product design and social trend helps in influencing product awarenessamong public and this may cause profit for company. The major disadvantage of these factorsare that they are cost consuming in nature because it is not easy for firm to make quick changesin their products as per the demand of market. So for it is required for firm to spend huge amountof money in developing new goods and services with more advance and attractive feature. The ways through which the research agency can perform well at market place and gain theattention of customers.The major need of firm is to attract people towards their firm through offering theirgoods and services. Company use various tools and techniques in order to attract large number ofpeople. It is necessary for every firm to perform well at market place just to give high range ofcompetition to their competitors (Ashby and Johnson, 2013). The company conduct variousmarketing survey in order to identifying the actual needs and wants of present market, this makeeasy for firm to produce new product as per the requirements of customers and social trend. Thedemand of customers are changes as per the change in the market place and social trend, thechoice of every individual is different, the choice of people is depend on their attitude and norms.There are lots of competitors available for a single product, and customers are select goods as pertheir own need and requirements. The company should adopt various tools and techniques forgetting the attention of people who are willing to taking the advantage of offered services andgoods of cited firm. Research MethodologyThis is the most important element of every research project. This helps in collecting dataand information for carry out the research in a proper and right direction (Goldberg and et. al.,2011). This helps in providing an effective frame work for conducting any research work in aright direction. 5
Research philosophyIt is essential and vast aspect of research, it can be considered as a description of nature,knowledge and, source. This helps in getting more idea and knowledge about the cited topicwith the view point of different writers and . The investigator gather data and information withthe help of primary and secondary source of data collection (Huang and Benyoucef, 2013). Somany different philosophies are used by the researcher in order to collect data and informationfor moving the research in a right direction. Interpretivism, positivism and realism are widelyused philosophy for the present research project Interpretivism research has been used in respectof acquiring appropriate data and information. Research DesignIt is major step in every research project which helps in providing a blue print forconducting all research activities in a right direction. This is used by the researcher for takingproper assistants for their research work. This play most essential role in research work, thereare many designs are used by the researcher for conducting different type of research such asdescriptive, exploratory and experimental (Chandrasegaran and et. al., 2013). These all are helpsin providing most significant direction to carry out the research activities in a proper direction forthe purpose of completion of work in desired period of time. In the present research projectdescriptive research design has to be taken in order to collect most appropriate data andinformation for leading the research in a right direction. Research approachThis is widely used aspect in research work, there are two type of approaches areavailable which ate based on the type of research such as inductive and deductive searchesapproach. In the deductive approach new and innovative theories are developed with the help ofhypothesis and in inductive approach data has been gathered through conducting an effectiveobservation on existing figures and facts that are related with the research project. In the presentresearch project inductive approach has been used by the researcher because the research isbased on the qualitative research. This approach helps in generating reliable and accurate datafor carry out research activities. 6
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