Business Research: Rise of Vegan Market in Australia

This study evaluates the effectiveness and usefulness of the learning experience of the rise of Vegan market in Australia. It explains how this learning process will be useful and how it will be applied. It also describes the learning process, evaluates what was learned, and explains the plan of how this learning will be applied.

Running Head: BUSINESS RESEARCH
BUSINESS RESEARCH

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Table of Contents
1. Evaluate the effectiveness and your usefulness of the learning experience...........................2
2. Explain how this learning process will be useful to you........................................................2
3. Describe objectively what happened in the learning process.................................................3
4. Evaluate what you learn.........................................................................................................4
5. Explain your learning process................................................................................................4
6. Explain Plan how this learning you will applied...................................................................5
References..................................................................................................................................7

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1. Evaluate the effectiveness and your usefulness of the learning experience
From this study, I gained my understanding of the rise of Vegan marker in Australia. It is
observed that vegans are identified as followers who do not entail animal goods in their diet.
This learning improves my existing knowledge towards the Vegan market that could be
imperative for conducting research in the future. It is also evaluated that Vegans lifestyle
restricted to people for having non-vegetarian goods in their daily routine (Bray, Buddle, &
Ankeny, 2017). I also understood that vegetarian products could support an individual for
improving their health illness that could be imperative in declining the stress level from a life
of them. It is found that that enhancement in the vegetarian products and services could be
imperative in replacing non-vegetarian by vegetarian products and services. Moreover, it is
also evaluated that Australia is the third largest vegan market (Alvesson and Sköldberg,
2017). This research is also effective in improving my understanding towards many factors
such as research aim and objectives, research hypothesis, project scope, and project
objectives, which leads to comprehend basic understanding about the research issue.
Moreover, the literature review section is imperative in collecting theoretical information
towards the research matter. I also improved my understanding of the methodology section,
which helps to understand both qualitative and quantitative method. In addition, it is
evaluated that this learning was valuable for me as it assists to systematically conduct the
study and meet the goal of the research issue. Moreover, it is evaluated that this study was
also effective in getting reliable information about the research and support to reach valid
conclusions (Brownbill, AMiller, & Braunack-Mayer, 2018).
2. Explain how this learning process will be useful to you
This course was effective for gaining my understanding towards Vegan Market of Australia.
From this course, I understood that an individual who consumer vegetarian products as
compared to the non-vegetarian products could be more happy and healthy than others. I also

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understood that most of the organization has used the campaign for improving the
understanding of people with respect to Vegan. From this course, I will be capable to inform
others towards the actual condition of the vegan market and support to get a reliable outcome.
It is evaluated that the vegan campaign facilitates to people to have non-veg free goods and
services (Buddle, Bray, & Ankeny, 2018). Moreover, it is evaluated that non-vegetarian
products and services could decline in the number of animals that might be a negative impact
on the environment. It is also examined that health illness could also increase by consuming
animals in their daily routine life. Moreover, the campaign could support the organization for
increasing the awareness towards the importance of health as well as animal life in the least
time. It could be effective in getting a favorable result (Bui, Thornhill, González‐Orozco,
Knerr, & Miller, 2017). This caiman could lead to the firm for improving the existing
situation of the firm for increasing probabilities of getting a favorable outcome. From this
course, I would be capable of securing the lives of animals, which will lead to improving my
existing sense. I also observed that Australia has many vegetarian restaurants that give their
imperative contribution to securing animals life. In can also be evaluated that Vegan
consumer has increased by 3% as compared to the last year (Bunting, 2016).
3. Describe objectively what happened in the learning process
I consider certain sources to improve my existing knowledge about the rise of Vegan Market
in Australia Markets such as magazines, journals articles, and books. It also facilitates to gain
a depth understanding of research concern, which will lead to making a reliable decision. In
addition, it is evaluated that literature review leads to me how much vegan industry could
support to improve the health of people as well as animals in the least time and cost.
Furthermore, it is examined that knowledge about Vegan Market could offer an opportunity
to me for effectively work in the same industry in the upcoming period (Dilworth &
McGregor, 2015). I also improved my understanding of the qualitative as well as quantitative

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information towards the current matter, which will lead to reaching the valid conclusion in
the least time. In addition, I also improved my knowledge about the accomplishment of
research aim at the least time and cost. It would be effective in getting reliable information
towards research matter (Janssen, Busch, Rödiger, & Hamm, 2016).
4. Evaluate what you learn
This business study is effective for increasing the understanding of the proficiency of the
research as it could be imperative in improving the procedure of research and facilities to
make a higher profit in specified time and cost. I enhanced my existing knowledge about
different strategies which will be imperative in getting reliable data about the current matter.
In this study, I also enhanced my knowledge in the context of certain methods like qualitative
and quantitive method. It could lead to obtaining a feasible outcome towards the rise of
Vegan Market in Australia (Lavers, Hutton, & Bond, 2018). I also improve my
understanding of certain elements like qualitative research process, approaches to reliability
and validity, sampling and sample size, data collection method, and variables specifications.
Apart from this, in the quantitative process, I gained my understanding of research
instrument, quantitative data analysis process, sampling and sample size, and reliability and
validity of data. In this, I also gained my understanding of the research limitation as well as
research time frame, which will also give their best contribution to the accomplishment of the
research task in the available resources. Consequently, I will be capable to apply the
methodology in the research in a reliable manner and meet the research aim and objectives
(Le, 2018).
5. Explain your learning process
The main reason for selecting and imply a particular method in the research is that as it
facilitates to the researcher for obtaining the objectives and aim of the study at least time. I
also enhanced my existing knowledge about mixed research methodology that assists an

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investigator to employ both qualitative as well as a quantitative method in their study and
meet the aim. This method will assist to the investigator for getting the advantage of both
methods and make the feasible research. It could be imperative in the attainment of the
research task in the least time. It is also observed that the mixed research design could also
facilitate to the researcher to effectively operating the business and reach a reliable
conclusion. I also understood that the research design is practiced for getting the information
about the attainment of research aim and objectives of research matter (Lee & Lambert,
2016). The data will be gathered by opinion and views of the research candidates towards the
research matter. From assignment 2, I enhanced my knowledge of different methods of data
collection, which will lead to solving the query of the research outcome. I also deeply
evaluate the data collection method that could be known as the primary and secondary data
collection method. It is evaluated that both methods played an imperative role in getting
accurate information as well as meeting the aim of the study. The primary data is collected by
considering the survey through questionnaire method and get the direct responses of the
research participants towards the matter. It could increase the accuracy of the research
outcome (Lindberg, Nichols, & Yam, 2017). Apart from this, it is evaluated that the
secondary data collection method is gathered by considering the existing sources like articles,
books, and online sources (Potts, 2016). This learning was effective for implying this strategy
in business practices. It could also lead to examine different methods of research and reach a
reliable and valid conclusion
6. Explain Plan how this learning you will apply
This study was imperative in increasing the understanding of the research timeframe. In this,
I improved my knowledge about certain skills like time management, which will be effective
in the accomplishment of the research task in specified time and cost. I also increased my
existing knowledge towards different factors that might negatively impact on the overall

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outcome of the research named a time, resources, and cost. The researcher will always
remember these things and leads to get reliable outcome (Phillipov, 2016). I observed that
about many research activities that will be performed in the research as it could be associated
with research matter selection, research aim and objectives development, data collection
(primary and secondary data collection method), and develop a research questionnaire.
Others are sampling method (probability and non-probability sampling method), data
evaluation (statistical and non-statistical data analysis), report writing, and final submission.

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References
Alvesson, M. and Sköldberg, K., (2017). Reflexive methodology: New vistas for qualitative
research. Sage.
Bray, H. J., Buddle, E. A., & Ankeny, R. A. (2017). What are they thinking? Consumer
attitudes to meat production in Australia. Animal Production Science, 57(12), 2345-
2352.
Brownbill, A. L., Miller, C. L., & Braunack-Mayer, A. J. (2018). Industry use of ‘better-for-
you’features on labels of sugar-containing beverages. Public health nutrition, 1-9.
Buddle, E. A., Bray, H. J., & Ankeny, R. A. (2018). Why would we believe them? Meat
consumers’ reactions to online farm animal welfare activism in Australia.
Communication Research and Practice, 1-15.
Bui, E. N., Thornhill, A. H., González‐Orozco, C. E., Knerr, N., & Miller, J. T. (2017).
Climate and geochemistry as drivers of eucalypt diversification in Australia.
Geobiology, 15(3), 427-440.
Bunting, A. (2016). Fostering collective climate action against the meat industry. Green Left
Weekly, (1081), 8.
Dilworth, T., & McGregor, A. (2015). Moral steaks? Ethical discourses of in vitro meat in
academia and Australia. Journal of Agricultural and Environmental Ethics, 28(1), 85-
107.
Janssen, M., Busch, C., Rödiger, M., & Hamm, U. (2016). Motives of consumers following a
vegan diet and their attitudes towards animal agriculture. Appetite, 105, 643-651.
Lavers, J. L., Hutton, I., & Bond, A. L. (2018). Ingestion of marine debris by Wedge-tailed
Shearwaters (Ardenna pacifica) on Lord Howe Island, Australia during 2005–2018.
Marine Pollution Bulletin, 133, 616-621.

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Le, B. (2018). Cleaning our hands of dirty factory farming: The future of meat production is
almost here. AQ-Australian Quarterly, 89(4), 30.
Lee, A., & Lambert, C. (2016). Special sauce in sesame seed buns: legal strategy and public
policy in the fast-food industry. Sage.
Lindberg, R., Nichols, T., & Yam, C. (2017). The Healthy Eating Agenda in Australia. Is Salt
a Priority for Manufacturers?. Nutrients, 9(8), 881.
Phillipov, M. (2016). ‘Helping Australia Grow’: supermarkets, television cooking shows, and
the strategic manufacture of consumer trust. Agriculture and human values, 33(3),
587-596.
Potts, A. (Ed.). (2016). Meat culture. Brill.