Business Research Methods Assignment Solution (Doc)

Added on -2021-02-21

| 12 pages| 3368 words| 22 views

Trusted by 2+ million users,
1000+ happy students everyday

Showing pages 1 to 4 of 12 pages

Business Research Design andMethodology
Table of ContentsINTRODUCTION...........................................................................................................................1RESEARCH METHODOLOGIES.................................................................................................1CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................9
INTRODUCTIONCompetitive advantage is the attribute that allows an organization to outperform tocompetitors. Competitive advantage is the most essential and the competitive businessobjectives. This is an advantage over competitors gained by offering consumers greater benefitsand services that justifies higher prices. Here this research methodology and data collectiontechniques will help to address the research questions such as to analyse the business strategicpractices that helps to fulfil the company aims and objectives. In this section of researchresearcher will define what are the significant methods or techniques will helpful to determinethe best outcomes results. Therefore, the main research problem is to identify the elements thataffect the employee level of motivation and their job satisfaction approach. RESEARCH METHODOLOGIESResearch methodologies is the broad concept which is classified into two parts.Fundamental or basic research and applied research. In other words, research is systematicinquiry to describe to explain and predict and control the observed. Here further will discussabout the different research techniques to addressed the research problems (Kumar, 2019). Research Types: Research type is the systematic and scientific procedure of datacollection, compilation, analysis, interpretation and implication which refer to any businessproblem. Basically there are two types of research quantitative and qualitative. Such asquantitative research describes or refers to resolve the problems using numbers. Quantitativeresearch has always considered the numerical form of data which interpret the systematic dataanalysis. On the same side, qualitative research type which is based on emotions, sounds andother non-numerical and unquantifiable elements. Qualitative research type collected data fromthe secondary as well as primary data and interpret the information in thematic manner. Presentstudy will be taking Qualitative research method in order to analyse the importance of businessstrategic practices that aid an organisation to gain competitive advantage. Qualitative researchtype is more helpful to analyse data in non-numerical manner. Qualitative method of researchcan also helpful to take a better decision making approach. Apart from that, there are so manyother research type is used to be taking. Like applied research, basic research, problem oriented,problem solving research, qualitative research. 1
In order to conduct this study further researcher has been taken Qualitative researchtechnique that helps to interpret the data into more precise manner. However, Qualitativeresearch technique summarises the full detailed data and interpretation in the form of thematicform. The main reason to take qualitative research type is to develop hypotheses for furthertesting and for quantitative questionnaire development. Qualitative technique is more helpful tounderstand feelings, values and perceptions that underline and influence behaviour. Thistechnique helps to identify the importance of competitive advantage goals and needs to be donemore effectively perfect and growing. Research Philosophy: Research philosophy concept is a very necessary for conducting aproblem solving practice (Hughes and Sharrock, 2016). There are two types of researchphilosophy Positivism and Interpretivism. Positivism philosophy is a difficult to be explained ina precise and succinct manner. In terms of an objective manner, the role of a researcher is limitedto the extent of data collection and interpretation. Such kinds of research either belongs toobservable or quantifiable. In contrary, Interpretivism philosophical approach integrates thehuman interest into the study which assumes that access to reality which is access to reality. Insimple terms, Interpretivism approach is based on the naturalistic method with the help of gettingsurvey through interviews and observation etc. Present study will be chosen Interpretivismphilosophical method to ascertain the competitive advantage strategies to analyser betterunderstand the business objectives and goals. (Hughes and Sharrock, 2016). This philosophywill help further to collect realistic data and information to for conducting research approach.Comparatively this type of philosophy is easy and understandable as according to other. Research Approach: Research approach is another very significant research type whichhelps to accomplish the research process. Research approach is divided into two types Inductiveand deductive (Creswell and Poth, 2017). Basically the purpose of research approach is to set theprocedures for research that span the steps from broad assumptions. Deductive approach isconcerned with developing a hypothesis which is based on existing theory which is thendesigning a research strategy which is set to the hypothesis. However, deductive approach is alsohelpful for the researcher to analyse the relationship between the research topic and betweenvariables. Besides, it better understand the things and more reliable to control the activitiesperformance. Inductive approach also known as a inductive reasoning which starts with theobservations. The main purpose of the inductive approach is to gain experience and learning2

Found this document preview useful?

You are reading a preview
Upload your documents to download
or
Become a Desklib member to get accesss

Students who viewed this