Business Research Design Article 2022

Running head: BUSINESS RESEARCH DESIGN
BUSINESS RESEARCH DESIGN
Name of the student
Name of the university
Author note

BUSINESS RESEARCH DESIGN1
Table of contents
Introduction......................................................................................................................................2
Industry and company......................................................................................................................2
Business enhancement.....................................................................................................................5
HBR article 1...................................................................................................................................6
HBR article 2...................................................................................................................................8
HBR article 3...................................................................................................................................9
Current customer value proposition...............................................................................................11
Conclusion.....................................................................................................................................12
Reference list and bibliography.....................................................................................................13

BUSINESS RESEARCH DESIGN2
Introduction
Current growth in Hospitality Industry has impacted on enhancing business opportunities
in the Australian market, it has become the vital contributor in the Australian economy (Ratten et
al. 2016). Being the part of this industry from last five years, the customer trends, as well as
different sustainable initiatives adopted by the company, have been discussed by me in the study.
The continuous innovation initiatives in this sector, the sector has established its strong impact
on the socio-economic situation in Australia. The Hospitality Industry can be considered as the
most productive sector in the 20th century based on the statistical information (Priem, Wenzel &
Koch 2018).
In case of defining the benefits of the products and services of the company, value
proposition plays a significant role. In the current competitive business environment, analyzing
the value proposition of an organization can assure customer satisfaction as well as positive
growth in the workplace. In the introduction of valid brand value in the Hospitality Industry,
Marriott has established its sustainable position in the market. The study has highlighted the
emerging issues in the industry and has tried to address the problems by linking the issues with
the below articles.
Industry and company
The Hospitality Industry in Australia has shown the rapid growth within the last few
years. It can be said that within the last five years, increasing customer acceptance in the sector
has enhanced the online business opportunities. High demands for industry products as well as
changing consumption trends of the customers, has boosted the contribution of hospitality in the
Australian market. It is true that due to changing living standard of the customers, people have

BUSINESS RESEARCH DESIGN3
become highly health-conscious. High interest of people towards the physical activities has
influenced the demand of this industry products in the market. Analyzing the growth of
Hospitality Industry in the year 2016, the online business opportunities have played a
significant role in ensuring noticeable growth in the sector. It has been identified that almost 1.7
billion US dollar transaction has been done in this sector in the same year. Following the
emerging growth in this sector, it can be assumed that within 2025, the revenue will reach $167
billion (Hotelmanagement.net 2019). It is true that health consciousness as well as rising
discretionary income, has influenced the growth in this sector.
Marriott is a famous hotel chain, which was developed its largest business chain in the
global market. In the year 1957, Marriott was introduced in the Hospitality Industry
(Marriott.com 2019). In order to inspire the global service sector, the company has introduced
innovative as well as comfortable products in the market. It has been identified by me that the
innovative services as well as high market share, the company has introduced a wide range of
products in the market.
Analyzing the growth of the company over the last five years, it has been identified that
generating the $3628 million annual revenue the company has developed its competitive position
in the Australian market. It is true that in the year 2017, the record revenue of the company has
increased by 10% (Hotelmanagement.net 2019). Although the company has brought
improvement in Australian economy from last five years, it is also true that due to some external
influences, it has become challenging for the company to ensure its sustainable position in the
competitive business environment.
Challenges faced by Marriott