Research Methodology for Impact of Social Media on Buying Behaviour

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Added on 2022/11/29

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This document provides insights into the research methodology used to study the impact of social media on buying behaviour. It discusses the types of research, data collection sources, sample questionnaire, and analysis methods. The study aims to understand the challenges faced by retail firms in using social media to change buying behaviour.

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Research Methodology for Impact of Social Media on Buying Behaviour

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