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Advantages and Disadvantages of Using Social Network in Business (PDF)
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Added on 2021-06-16
Advantages and Disadvantages of Using Social Network in Business (PDF)
Added on 2021-06-16
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Submitted byRunning head: BUSINESS RESEARCH
Submitted byBUSINESS RESEARCH 2Table of ContentsIntroduction......................................................................................................................................3Project scope....................................................................................................................................3Research questions...........................................................................................................................5Research Design and Methodology.................................................................................................6Qualitative research......................................................................................................................6Quantitative research....................................................................................................................8Research Limitations.....................................................................................................................10Time schedule................................................................................................................................10References......................................................................................................................................13Appendix........................................................................................................................................15
BUSINESS RESEARCH 3Introduction A corporation is becoming smarter each day by exercising the latest technologies in an organization to deal with day-to-day practices. There are several corporations who execute the social media strategy into an organization to use platform for business efficiency. The application of social network in an organization facilitates the different benefits to enterprises. There are several users to use the effective technique for business communication, research technique, market insight, global marketing technique, recruitment and selection platform and techniques for increasing business overseas. Under this report, Netflix will be assessed to assess how the company adopts social network in business (Adhikari, et. al., 2012). Moreover, several benefits and limitation of the social network will be explained in the report with respect to Netflix and other company to understand their benefits. Project objectiveThe given below are the objectives of this report: Initially, the goal of this research is to understand how the company uses the social network in the company by assessing the example of Netflix and other corporationsThe objective of this research is to identify the pros and cons of adopting the social network in the business and evaluate how they affect Netflix and other corporations. Project scope The scope of this research is wider as it contains the positive and negative side of the social network in business. This report will evaluate the social networking strategy of Netflix but its scope is not limited to Netflix and examples of several other corporations will also be entailed in this research. Summary of Literature review from a previous assignment
BUSINESS RESEARCH 4It can be summarised that social networks are dedicated application and websites that facilitate the user a way to interact with each other across the international level by posting videos, pictures, comments, messages and other information. The company uses the social network as they can high amount of customers by exercising such websites and communicate with their audience. Netflix is one of the companies that use the social network to perform a different business function which result in increasing its productivity. One of the key benefits of using a social network is that it facilitates a significant and low-cost marketing technique to business. There areseveral social media sites like YouTube, Twitter and Facebook to create a high amount of moneyby demonstrating the advertisement to their users (Castronovo and Huang, 2012). A corporation can use online channel for endorsing the content and share data regarding their future content. It can be also evaluated that Netflix exercises its social media accounts to post data and communicate with the customers that produce positive reputation to the corporation. In addition, users are accountable for sharing the experience and feedback regarding Netflix facilities directly to the corporation and collect responses from customers. The company exercises social network for communication in business (Gomez-Uribe and Hunt, 2016). Social media link people across the globe as it is a significant technique for human resources fields to recruit the skilled workforces from across the world. People can send their application of job to acompany in all over the world and human resource department can assess them as per their skills and qualifications. The company can also adopt the social media sites for completing the investigation on customers and increasing market perception (Griffith, 2015). It also allows a business for developing the business strategies that are personalized as per the demand of customers.
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