Role of Globalization in Boots Ltd's Business Success

Research Project

Title/Topic:
“To investigate the role of globalisation in driving business success of an
organisation”. A study on Boots Ltd
Rationale/
Background
:
The current project is based on the role of globalization in running and
driving business success of an establishment “Boots Ltd”. Globalization plays
an effective role in running and operating the business in wide areas as well
as make contribution in the development of enterprise. Basically,
globalization signifies as the speed up movements and exchanges all over the
planet (Crane and et. al., 2019). One of the effects of globalization is that it
promotes and maximizes interactions among different regions and
populations around the world. In current business world, organizations
consider globalization in order to expand and explore their business activities
and operations with the aim of success and development. Also, in order to
make development and progress in business, internationalization play an
effective function in by offering different marketing tools and ways so that
companies can make easy entry in the new market place as well as make
development in their business. The key purpose of selecting this research area
is to obtain knowledge about the globalization and how it support a business
in making development as well as provide growth opportunities.
This study is perform regarding Boots Ltd which is trading as Boots and it is a
British health and beauty retailer and pharmacy chain in the UK and other
nations and territories considering Ireland, Italy, Norway, Netherlands and
Thailand. This venture was incorporate in 1849 and is headquartered in
Beeston, Nottinghamshire, England, UK. So regarding this research, in order
to select this firm the reason to get brief information about the health and
beauty products as well as the firm which want to make expansion in the
business with the support of globalizations (Amankwah-Amoah, Osabutey
and Egbetokun, 2018). Along with this, this research study is beneficial to the
Student Name:.............................................
ID...................................

researcher to make development in the skills, knowledge and abilities. So that
when the individual will perform or work regarding related kind of research
then the person can do well due to having appropriate knowledge.
Introduction
This current research project is based on the support and function of
globalization in context of success and progress of company. Basically
globalization denotes to the developing interdependence of the world’s
economies, cultures, and populations, brought about by cross border trade in
products and services, technology and flows of investment, individual and
information. Mostly, organizations consider this term with the aim of making
development in their business It is the spread of goods, technology,
information and jobs across national borders and cultures. In economic terms,
it defines and interdependence of countries around the globe fostered by free
trade (Verbeke, Coeurderoy and Matt, 2018). There number of ways and
forms of internationalization which are considered by the business enterprises
in order to operate their business at global scale. It significant for company as
well as nation because outsourcing by establishments brings jobs and
technology to developing nations that support them to develop their
economies. Trade initiatives maximize cross boarder trading by removing
supply side and trade associated constraints.
In order to complete and perform this research in effective manner, the
investigator considers Boots Ltd company operates its business in
pharmaceuticals, healthcare, beauty and photography. It sells many health and
beauty products and also offers optician and hearing care services within
shops and as standalone practices. The researcher will perform and conduct
this research in systematic manner (Spicer, 2018). Moreover, the investigation
project will consider information about research aim, objectives and questions
based in the research title. Moreover, it will consider information about
research methods, primary and secondary research and source of data.
Furthermore, it will define about the sampling, data collection methods and
Student Name:.............................................
ID...................................