Business Research Methodology

This research focuses on the way, through which the companies recruits fresh graduates. It has been observed that all the companies use robust strategy in terms of hiring fresh graduates. Both primary and secondary research has been conducted for the sake of gathering relevant information regarding the topic. In terms of collecting secondary data, comprehensive literature review has been conducted. Interview has been carried out on the managers of the forms in order to collect primary data. Recommendation has also been provided to the companies in terms of implementing campus drive strategy for the sake of hiring fresh graduates.

Running head: BUSINESS RESEARCH METHODOLOGY
Business Research Methodology
Name of the student:
Name of the university:
Author note

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Acknowledgement
After the completion of the research, I would like to give special thanks to all of the people,
who have supported me immensely to cry out the research and complete it within the time
and budget. I would like to present heartfelt respect to my mentor for giving me advice
regarding the way, through which the research can be completed in systematic manner.
Without his guidance, I can never be able to complete the research successfully. At the same
time, I am also extremely grateful to my supervisor. Without his guidance, I could never be
able to cross all the hurdles, which I have faced during the course of this research. At the
same time, I am also very thankful to my parents for their immense support and love. The
importance of my friends in completing this research is needed to be considered in this
context. They have helped me a lot in collecting relevant data. I would also like to give
special thanks to my team members for contributing their best towards completing the
research in a timely and cost effective manner. With their valuable opinion, I have become
able to carry out the research in an effective manner.

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Table of Contents
Executive Summary...................................................................................................................4
2. Report Body...........................................................................................................................5
2.1 Introduction to each organization:...................................................................................5
2.2 Data collection and analysis method:...............................................................................7
2.2.1 Data collection method:................................................................................................7
2.2.2 Data analysis method:...................................................................................................8
2.3 Presentation and Discussion of Findings:............................................................................8
2.4 Summary, conclusions, and recommendations:...................................................................9
References:...............................................................................................................................11

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Executive Summary
This research focuses on the way, through which the companies recruits fresh graduates. It
has been observed that all the companies use robust strategy in terms of hiring fresh
graduates. Both primary and secondary research has been conducted for the sake of gathering
relevant information regarding the topic. In terms of collecting secondary data,
comprehensive literature review has been conducted. Interview has been carried out on the
managers of the forms in order to collect primary data. Recommendation has also been
provided to the companies in terms of implementing campus drive strategy for the sake of
hiring fresh graduates.

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2. Report Body
2.1 Introduction to each organization:
In research, JB HI-FI and GOOD GUYS from the retail industry and Relationships
Australia WA and Multicultural Services Centre of Western Australia from service industry
have been chosen. Brief descriptions of all the companies are as follows:
JB HI-FI
JB HI-FI is one of the famous retailers of Australia, with a strong presence in New
Zealand. The company sells specialised consumer good. The company offers leading brands
of speakers, computers, tablets, cameras, TVs, car sound, home theatre, computer and
portable audio. In addition, JB HI-FI also offers high ranges of recorded music, DVD music,
games, TV shows and DVD movies. High availability of the products in both physical and
online stores is the most significant aspect of JB HI-FI, through which the company is
becoming able to generate interest among the customers, which is the key of keeping them
satisfied (Jbhifi.com.au. 2019).
Being one of the most trusted and oldest supplier to all the organisations, JB HI-FI
maintains cordial bod with all the leading brands of the country with the intension of offering
the customers with advance and complete technological solution in accordance with their
requirements. In addition, JB HI-FI also make partnership with the leading brands in order to
understand their business requirements and thereby build end-to-end technological
accordingly (JB HI-FI SOLUTIONS. 2019).
The Good Guys
The Good Guys is one of the famous retail chains of Australia, which offers high
quality of consumers’ electronics products. Being the most trusted business partner
throughout the country, the company is highly committed towards providing tailored business
solution to all the firms. The process team of The Good Guys works very efficiently in order

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to understand the basic need of their partners and thus give best solution according to the
issue.The Good Guys is highly committed towards serving broader range of industries such
as hospitality, insurance, government, marketing communication, real estate, education and
child care and medical and healthcare (Thegoodguyscommercial.com.au. 2019). The
company has been established during 1974, which is currently operating more than 300 stores
across the country.
Relationships Australia WA
This is a famous service provider, operating their business in Australian service
industry. Being a non-profit organisation, the company provides tailored service to the elderly
people as per their need and requirement. The staffs of Relationships Australia WA are
highly competent and professionally trained, who are helping the citizens of Western Europe
to transform their life by accessing confidential support services. The organisation is highly
committed towards protecting fundamental right of the people and thereby ensures justice and
social inclusion.
Relationships Australia WA provides support and services to the couples,
organisation, workplaces and families at the challenging time (Relationships WA
(Production). 2019). Enhancing the life of vulnerable people by promoting their social,
emotional and physical wellbeing is the fundamental objective of Relationships WA.
Furthermore, the organisation is also dedicated towards supporting respectful relationship.
Family dispute resolution is one of the major services, provided by the company.
Multicultural Services Centre of Western Australia
Multicultural Services Centre of Western Australia is a famous social service
organisation, providing training and education to the socially disadvantage people. The basic
purpose of the organisation is to satisfy cultural, educational, welfare and legal need of those
Western Australian people, who are culturally and linguistically disadvantaged. In addition,

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the organisation also provides support to the people in order to respond properly towards
natural disaster. Satisfying the unmet need of refugee and migrant people is the basic
objective of Multicultural Services Centre of Western Australia (Waamh.org.au. 2019). The
volunteers of Multicultural Services Centre of Western Australia play an important role in
terms of ensuring the fact that the consumers are receiving excellent service as per their needs
and requirements.
The organisation has made membership with the community-managed organisations,
with the intension of providing superior mental health services to the socially disadvantaged
people who have severe mental issue. At the same time, the organisation also maintains a
strong network of cordial relationship in the state level along with those community
members, who share same value and objectives of them.
2.2 Data collection and analysis method:
2.2.1 Data collection method:
In order to gather relevant information regarding the process, followed by the
companies in order to recruit staffs, both primary and secondary data have been collected. For
the collection of secondary data, in-depth literature review has been conducted (Kumar
2019). Related articles, research paper, journal articles and website have been reviewed
properly in terms of getting significance information regarding the topic. Based on the
peeerceptttion of Mackey & Gass (2015) any kind of unscrupulous books, journals and
websites have been avoided in the way of gathering necessary data regarding the topic. It has
also been ensured that only websites have been used. In the case of collecting primary
research, data has been connected from the HR managers of the above mentioned companies.
Interview has been conducted. This is the way, through which detailed knowledge
regarding the recruitment method of the companies has been gathered. The reason behind
collecting primary data is that, it has been helped in gaining the first hand experience of the

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people, who are working in the process of recruiting graduate candidate. On the other hand,
secondary data has been collected for the sake of gathering necessary information, regarding
the research work, which has been carried out previously on the same topic (Flick 2015).
2.2.2 Data analysis method:
The data, collected from the primary data has been analysed in logical and coherent
manner. Through data collection method, each of the component data has been evaluated in
an appropriate manner (Ledford and Gast 2018). In the given situation, the primary and the
secondary data were collected and these were subjected to data analysis. Various techniques
have been used in order to interpret the data. In order to present the quantitative data
statistically, MS excel has been used by the researcher. In order to illustrate the interpretation,
the researcher has presented graphs (Quinlan et al., 2019).
Thematic analysis has been carried out in order to represent the data, which has been
collected through literature review. The inclusion of such thematic analysis has also
supported in presenting the qualitative data in an appropriate manner. This is the way,
through which the outcome of both primary and secondary data has been evaluated, which is
the key of making conclusion and framing recommendation.
2.3 Presentation and Discussion of Findings:
From both primary and secondary data collection method, significant information
regarding the recruitment strategy, followed by them companies in terms of hiring fresh
graduates has been understood. It has been observed that the companies are using online
portals in order to hire fresh graduates (Noe et al., 2017). The companies generally post the
job advertisement in the portal in order to catch the attention of fresh graduates. The
companies generally place the job advertisement in the online portal with the intension of
providing the candidates with all the relevant information such as job expectation, expected
skills and attributes among the candidates, salary structure, office timing and compensation

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and benefit. Trough the web portals, the candidates can search for the job, matching with
their skill and competency (Bratton & Gold, 2017).
In addition from the secondary research, it is evident that the companies also used to
participate in the job fairs in order to recruit fresh graduates. This is the way, through which
the companies can hire fresh and competent graduates (Cascio, 2015). Conduction of walk-in
drive is another major way, through which fresh graduates can be recruited systematically.
The companies announce date of walk-in-drive in both print and digital media in order to
catch the attention of the candidates. It is worth to mention in this context that, with the
assistance of this type of interview strategy, the companies hire wide range of competent
staffs and thus satisfy the organisational staffing need in a timely and cost effective manner
(DeCenzo, Robbins & Verhulst, 2016).
2.4 Summary, conclusions, and recommendations:
To conclude, it can be said that the companies are using comprehensive recruitment
strategy for the sake of hiring skilful and competent staffs. Robust recruitment methods are
being followed by them to hire huge ranges of fresh graduates and thus accelerate
organisational productivity. However, intense competition in the market is acting as a driving
force behind the firms to accelerate the statistics of their staffing which is the key of
satisfying increased demand of the customers. Thus, it is recommended to conduct campus
drive in the colleges for the sake of hiring fresh graduates. Campus drive will play a major
role for them to scoop up the best graduates and thus satisfy organisational productivity.
Initially, it is recommended for the recruitment managers to evaluate the staffing need of the
company. This is the way, through which the hiring manager can also have an idea regarding
what kind of skills are required from the candidates. The recruitment are also suggested to the
right institution in order to, explore potential candidates. At the same time, the recruitment
manager must also create a unique impression, while recruiting right candidate. This is the

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way, through which people can be kept attracted. A well-designed job description plays a
major role in terms of catching the attention of the competent candidates. Campus drive is
one of the most effective way of hiring skilled resources.

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References:
Bratton, J., & Gold, J. (2017). Human resource management: theory and practice. Palgrave.
Cascio, W. F. (2015). Managing human resources. McGraw-Hill.
DeCenzo, D. A., Robbins, S. P., & Verhulst, S. L. (2016). Fundamentals of Human Resource
Management, Binder Ready Version. John Wiley & Sons.
Flick, U., (2015). Introducing research methodology: A beginner's guide to doing a research
project. Sage.
JB HI-FI SOLUTIONS. (2019). Home | JB Hi-Fi Solutions. [online] Available at:
https://solutions.jbhifi.com.au/ [Accessed 9 Jul. 2019].
Jbhifi.com.au. (2019). About Us | JB Hi-Fi. [online] Available at:
https://www.jbhifi.com.au/General/Corporate/Consumer-Matters/About-Us/ [Accessed 9
Jul. 2019].
Kumar, R. (2019). Research methodology: A step-by-step guide for beginners. Sage
Publications Limited.
Ledford, J.R. & Gast, D.L., (2018). Single case research methodology: Applications in
special education and behavioral sciences. Routledge.
Mackey, A., & Gass, S. M. (2015). Second language research: Methodology and design.
Routledge.
Noe, R. A., Hollenbeck, J. R., Gerhart, B., & Wright, P. M. (2017). Human resource
management: Gaining a competitive advantage. New York, NY: McGraw-Hill Education.
Quinlan, C., Babin, B., Carr, J. & Griffin, M., (2019). Business research methods. South
Western Cengage.
Relationships WA (Production). (2019). About Us - Relationships WA. [online] Available at:
https://www.relationshipswa.org.au/about-us [Accessed 9 Jul. 2019].

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Thegoodguyscommercial.com.au. (2019). Commercial Sales | The Good Guys. [online]
Available at: https://www.thegoodguyscommercial.com.au/industries-we-service
[Accessed 9 Jul. 2019].
Waamh.org.au. (2019). About Us. [online] Available at: https://waamh.org.au/about-us/
[Accessed 9 Jul. 2019].

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